I suggest you investigate; this person doesn't seem to be a first-time reborn individual.

"Mr. Zheng, first of all, we are very grateful to Starlight for the preparations made for this event. We must admit that Starlight is indeed very sincere."

"However..." he changed the subject.

"The conditions proposed by Starlight are good, but I can use these standards to demand the same from Jinding or other shopping malls. I believe I can definitely negotiate a deal with them."

He shrugged: "Even if we can't reach an agreement, an event would only cost a few tens of thousands of yuan at most, which is nothing..."

"To be honest, I really don't care."

Zheng Qiao's expression froze slightly. He didn't care about money? Then what did he care about?

"What Mr. Lin means is..." His tone became more cautious.

Lin Ran did not answer directly. Instead, he got up and walked to a map on one wall of the conference room. Facing Zheng Qiao, he took a pen and pointed to the university town area on the map.

"Jiangning University Town, in addition to Jiangnan University, also has a University of Science and Technology, a Normal University, a Polytechnic University, a Finance and Economics College... There are more than a dozen universities, including undergraduate and junior colleges, with nearly 400,000 students."

"Like students at Jiangnan University, they crave social interaction, are enthusiastic about new things, and share similar consumption habits and needs."

"Since our event was successful at Jiangnan University, can it be replicated at other universities?"

Lin Ran posed this question but did not immediately give an answer, instead giving Zheng Qiao time to process it.

"President Tang." Lin Ran returned to his seat and greeted Tang Chen.

Tang Chen was still wondering who Lin Ran was talking to when Ye Li nudged him with her elbow. He then realized that he was President Tang and quickly cleared his throat.

According to data from Jiangnan University, there are approximately 40,000 graduate and undergraduate students, and about 2,000 people are expected to attend the offline meeting, accounting for 5% of the total student population.

"In other words, based on Jiangda's conversion rate, if it were extended to the entire university town, it is estimated that at least 2 people would participate in the offline meet-and-greet."

"In fact, since Jiangda is the first event, once the event gains recognition, this number will only be higher."

Twenty thousand people!

Zheng Qiao felt his heart skip a beat. He had only thought of seizing this event to create a weekend hotspot for the mall, but he did not expect that the other party had already planned a series of events.

This means that if the collaboration is successful, Starlight will not only be popular for a day or two, but will not lack young consumers for the next month or two.

This is no longer a simple event; it is a strategic opportunity.

As a pragmatic individual with only a high school education who has worked in the real estate industry for over a decade, Zheng Qiao was recruited by Starlight as a business development manager because of his vision and decisiveness.

His breathing became rapid, and he remained silent for nearly half a minute before his eyes became serious.

"Mr. Lin, if you can guarantee that the following events will also be held at Starlight Mall, the mall will not charge you any fees and will provide any support you need to the best of our ability!"

"This is the best discount I can offer you within my authority."

This condition was extremely attractive, and Tang Chen, Ye Li, and Xia Chan looked pleasantly surprised, as it practically eliminated their costs entirely.

However, Lin Ran just smiled.

"Mr. Zheng, broaden your perspective a bit."

Still not satisfied? Zheng Qiao frowned. He couldn't very well give them more cash subsidies, could he?

Lin Ran didn't leave him wondering for long.

"Mr. Zheng, Momo has only been online for a week, and the number of registered users has exceeded 10,000, most of whom are local users in Jiangning."

"Momo is essentially a social network. Today it connects 10,000 college students, tomorrow it could be 100,000, and the day after tomorrow, when it expands beyond the university campus, it could connect millions of young people."

His eyes became deep.

"Can I understand Starlight's core need as acquiring and retaining more young customers at the lowest possible cost?"

Zheng Qiao nodded; this was his job.

Lin Ran continued, "The essence of retail business is nothing more than people, goods, and place."

"Momo focuses on social networking and dating among young people. It can serve as a bridge. We provide a stable flow of customers, and you provide high-quality offline consumption scenarios and experiences."

I call this pattern…

"The Economics of Love"

"So, what I'd like to know is, is Starlight interested in becoming our exclusive strategic partner in the University Town area?"

After Lin Ran finished speaking, the meeting room fell silent. Tang Chen, Ye Li, and Xia Chan were completely stunned.

They knew their boss had ideas, but they didn't expect his ideas to be this big.

The cicada felt as if a huge pancake was floating in front of it.

Zheng Qiao swallowed hard. Although he knew Lin Ran was just making empty promises, Lin Ran and his team had data from Jiangda University to support them, their logic was clear, and they had a very accurate grasp of Xingguang's pain points.

He found that he couldn't find any fault with the pancake at all. What was wrong with his mother?

After a long while, he let out a long breath.

"Mr. Lin, I think I roughly understand the cooperation model you proposed, but what exactly do you need our shopping mall to do?"

Lin Ran gestured with his chin towards Ye Li: "President Ye."

Ye Li snapped out of her thoughts, and only now did she understand what the things Lin Ran had asked her to prepare were for.

"First is infrastructure. There must be a designated area for Momo within the shopping mall, and Momo must be given priority in allocating public space slots..."

"Secondly, there's the membership system. We're integrating Starlight Membership and Momo accounts, allowing Momo points and Starlight Membership points to be mutually exchanged..."

"The third is joint operation..."

As Ye Li began her statement, Zheng Qiao instinctively frowned.

But as Ye Li continued to explain her logic clearly, his gaze began to change from doubt to surprise.

He found that this model was indeed very practical.

He originally only intended to use preferential terms to outdo Jin Ding in a single event, but Lin Ran first showed him a series of event plans, and then surprisingly proposed the concept of building an ecosystem.

The young man immediately overturned the table as soon as he came in.

This is a complete dimensional reduction attack.

After a long silence, Zheng Qiao took a deep breath and slowly opened his mouth, his voice somewhat hoarse.

"Mr. Lin, I apologize for the more favorable terms I just proposed than those for Jin Ding. You are right, we should indeed broaden our perspective."

"The idea you just proposed is beyond my authority to approve. However, I guarantee it with my personal credibility..."

"I will compile all the content of today's conversation into a top priority report and submit it directly to the general manager and the headquarters strategy department. I will also do my utmost to promote the cooperation between Starlight and Momo."

"As for the event at Jiangning University, we will implement the highest level of support. All details will be based on your efforts to ensure the smooth running of the event!"

……

As they left, the four sat in the car, and Xia Chan couldn't help but ask, "Boss, what about Jin Ding...?"

Lin Ran looked out the window and said calmly, "There's no need to contact him for now. Zheng Qiao is a smart man. He should know that when I was talking to him about ecology, Jin Ding was no longer at the negotiating table."

He paused, a slight smile playing on his lips: "However, there's no harm in having Jin Ding wait for our evaluation results. Some competition exists only in the other side's imagination, which is more advantageous to us."

That evening, "Momo Official" issued another notification on the campus forum, QQ status, and various groups.

[Breaking News! | A Heart-Pounding In-Person Meeting!]