More than 5,000 people from Jiangnan University participated in the anonymous couples activity, and each of them took the MBTI test on Momo.

After the post was published, everyone wanted to see how their personality would be rated.

Unsuspecting onlookers were intrigued by the abundance of slang and jargon on the screen.

"Even dogs don't talk about ENFJs."

"ISFP is a treasure trove of humanity."

"INTJs are pure stubbornness."

……

Thus, the situation evolved into a textbook example of the internet funnel for Momo.

"What's this MBTI all about? Let's click in and take a look."

"It doesn't mean anything, I don't even know what my MBTI is."

"Hey, here's a link to a free professional test. Let's click on it."

"Holy crap, why did I download the Momo app?"

"Since we've already downloaded it, let's take a test."

"ESTJ...wait, wasn't that post saying ESTJ is done for? OP, come out and argue!"

"What's this other trending topic, ESTJ will never be slaves? I'll join for now..."

"Huh, this app can also see people nearby?"

"There are over two hundred girls online within 500 meters of me?"

"Does your sister chat? Is the profile picture her?"

……

People in 2010 didn't have such a strong sense of prevention.

If this happened more than a decade or two from now, anyone who clicks on a link and automatically downloads software would have been reported so many times they wouldn't even recognize their own mother.

Tang Chen and his technical team are working overtime today to launch several new features on Momo: People Nearby, Personal Moments, and Interest Circles.

Lin Ran returned quickly.

He roused the lively Class 108 students, gathered them around a long table that had been pushed together, and held a debriefing meeting.

Lin Ran tapped the table: "Ye Li, first report on our profits this time."

Upon hearing this, everyone's faces lit up with anticipation.

Having been a boss for over a decade, Lin Ran knew all too well that a stellar performance report was the best way to enhance team cohesion, especially when the team was at its most exhausted yet most excited.

Ye Li opened the notebook, her voice tinged with excitement.

"A total of 1862 tickets were sold. After deducting the share with the shopping mall, our income was 3 yuan."

"We had twenty booths available for exhibitors, and Starlight was very cooperative. All of them were sold, generating a revenue of 10."

"On-site spending, including paid song requests and live chat on the big screen, generated 4.3 yuan in revenue."

"After deducting costs for materials, transportation, part-time workers, and refunds to the gym..."

Our net profit is 140,800.

140,000!

108 was briefly silent for a moment, then broke the silence with various exclamations of "Holy crap!"

A dozen or so people actually earned 140,000 yuan in just half a month, averaging more than 10,000 yuan per person!

This was something most college students who lived on their allowances could hardly imagine, and their eyes lit up.

However, Lin Ran didn't give them much time to be proud. He quickly moved on to the next topic, which was to discuss the results of the week-long couples' activity and analyze why the activity was successful.

Xia Chan: "I think the reason this event was so successful is entirely due to the boss's excellent leadership!"

Lin Ran couldn't help but glance at her: "I've already told you, don't keep repeating things that are common knowledge. Is there anything else?"

"Well... I think it's because we worked together as a team, right? We did whatever the boss told us to do, and we didn't mess things up."

"Can we be more realistic?"

Zhuge Zhuangshi's somewhat deep voice rang out: "I think... it was your clever trick, Boss, in persuading Xingguang and Jinding to come to us on their own initiative that allowed us to take the initiative."

He witnessed Lin Ran's deception from both sides throughout the entire process, and he has a deep impression of this matter.

Sima Zhongyi pushed up his glasses: "Zhuge is right, and Mr. Zheng from Xingguang Shopping Mall has also provided us with considerable support."

As the product's design lead, Ye Li's perspective leans more towards the product itself: "I think the anonymity mechanism makes users feel less burdened and more secure."

Tang Chen added, "There are also personality tests, which naturally give users more trust in their matched partners."

Tang Chen and Ye Li are veterans of Momo, so they have a higher perspective.

Lin Ran nodded. What they said was all correct. Online platforms lower the barrier to entry, game design enhances user engagement, matching and user acquisition mechanisms drive viral spread, and finally, offline verification completes the conversion of commercial value.

"Good summary." Lin Ran stood up. "Online lead generation, offline promotion. Everyone should summarize a report as soon as possible, and we'll start replicating it at other universities next week."

Xia Chan spotted a loophole and, imitating Ye Li, raised her hand: "Boss!"

"explain."

"Jiangda's success ultimately stems from the relatively even distribution of male and female students. What about schools like the School of Finance and Economics, where there are far more women than men? What if the female students can't find partners? Wouldn't the event be a disaster?"

Several classmates also thought of it, nodded subconsciously, and looked worried.

After listening, Lin Ran chuckled lightly: "The School of Finance and Economics has many girls, then which school has many boys?"

"Science and Technology University!" Xia Chan reacted quickly this time.

"That's right, why not just have the two schools organize their events together? Everyone'll be overjoyed."

Seeing the expressions of realization on everyone's faces, Lin Ran didn't explain further and simply announced, "We have the idea. Ye Li and Tang Chen will be responsible for refining the specific plan. Meeting adjourned!"

Tang Chen stared at the computer screen, his brows furrowing as he thought of a fatal problem:

Can students from different universities be matched together? While the university town may seem unified, the hierarchy among the universities is actually quite clear. What if one student is from a top-tier university, and the other is from a vocational school…?

He opened his mouth, about to speak, but Lin Ran had already turned and left.

……

When Lin Ran returned to the dormitory, he found that Zhao Feiyu had not returned yet, and Ding Facai and Liu Zhihua were sitting on the bed fiddling with their phones.

"Is Lin Laosi back?" Ding Facai heard the noise, but without looking up, his fingers were tapping the screen rapidly.

"Your app update is great, there are so many more features now."

Previously, Momo only had a single matching function, and it was anonymous.

Now, users can not only set nicknames and profiles, but also access a dynamic forum where they can post text and pictures, and it's completely public, visible to everyone.

The most eye-catching...

It's still that "People Nearby" feature with its tempting flashing cursor.

"How is it? Are you getting used to using it?" Lin Ran asked as he put things away.

"The functions are pretty good..." Ding Facai's tone was a little sour as he turned the phone towards Lin Ran.

"There are just a lot more show-offs out there now, look at this one!"

On the screen is a newly posted status update: a boy nicknamed "Self-Discipline is Freedom" took a selfie in the mirror.

He rolled up his T-shirt to his chest, revealing his well-defined six-pack abs, and captioned it: "Leg workout tonight, anyone want to join?"

Below the post, there's already a row of comments from girls.

"My brother has such a great physique!"

"Is this Jiangnan University's gym? Which gym is it?"

"Disciplined people shine!"

Ding Facai's teeth ached from looking at it.

"Damn it, I don't know what they're pretending for, acting like nobody doesn't have a T-shirt."

"...It's not like he's showing off his T-shirt, is it?"

Liu Zhihua poked his head out: "Old Ding, I saw this person's post too. Damn it, it's like nobody exercises."

"When did you start exercising?"

"I do one sit-up at night and one sit-up in the morning, what the hell is that if not exercise?"

"..."

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