You've been reborn and you're going to go farm?

At 11 a.m., Li Yaocai slowly got out of bed, still feeling sluggish from a hangover.

I swiped the food I packed up last night, ate a makeshift brunch, and then habitually opened Tieba (a Chinese online forum) and started browsing posts.

Last night, he had dinner with his college roommate who stayed on campus to do research at the Agricultural University. Afterwards, they went to a karaoke bar. After a few drinks, he couldn't stop talking and brought up the story of Jiang Lin selling data watermelons on the school's online forum as an amusing anecdote.

"If I hadn't changed careers back then and had stayed at the university to do research...would I be able to produce something different now?"

He was lounging on the sofa, slightly tipsy, sighing with admiration for Jiang Lin's operational practices.

His old classmate, however, was extremely interested in the 13% figure, a kind of professional habit kicking in. "He really dares to label it 13%? Has he even used any equipment to measure it? What's the sample size?"

Li Yao laughed as he listened, and downed another half glass of wine: "You, you've spent too much time in the lab."

"Data is data, and people are people. When you're out in the world, people value the experience, you know?"

"Pshaw, without data to support it, isn't that just pure hype? Why do you think those distributors looking for premium agricultural products would come to us?"

"Hey, hey, hey, why are you getting so worked up? These are two different things!"

"People are looking for you because your joint agricultural promotion base uses your prestigious brand as a quality control tool."

"We're talking about completely different things!"

He gestured to make his point clear: "Which customer would pull out a saccharimeter to measure their blood sugar? What they want is the intuition of the moment it's cut open and tasted."

"That 13% discount is just a professional gimmick; the core purpose is to make customers feel confident and satisfied buying from you!"

This is what he admires most about Jiang Lin's tactics.

This guy is smart; he uses a professional facade to wrap up the most genuine promise of a great experience!

He shook his head and chuckled. Only someone who's had too much to drink would say so much. Why argue with an engineering student?

Li Yao's fingers suddenly paused as he bit into the somewhat hard rice.

My gaze fell on the post on the forum.

"Watermelon Bro is giving away 500 watermelons next time. Let's see which unlucky souls missed out!"

He clicked on the post, which described how students were sending messages in a group chat to reserve watermelons.

"More than 500..."

Li Yao frowned; the sweetness of watermelon wasn't on his mind.

Instead, it was a scene of utter chaos!

Hundreds of students completely surrounded a truck in a small space!

Jiang Lin and Jiang Ye, who were in charge of distributing the goods, were exhausted and covered in sweat.

Those who took the wrong one, those who couldn't wait, those who had too many demands...

"Damn, this kid's messing around!"

Unlike the other students who just watched the excitement, Li Yao knew all too well how difficult it was to maintain order when organizing an offline event with hundreds of people!

Not to mention, Jiang Lin also has to distribute watermelons!

This requires extremely strong on-site management and response capabilities!

"Still too young!"

If this offline distribution experience collapses, all the good things done before will backfire!

People won't remember how sweet the watermelon was, they'll only remember how long they waited, how chaotic the scene was, and what problems arose!

There was a problem with the customer experience!

Thinking back to how he had been bragging to this kid at the dinner table last night, Li Yao shook his head.

"Ultimately, it's still a lack of experience!"

In his heart, he felt a sense of having witnessed his rise to prominence and then his downfall.

"Or, should I give you a reminder?"

He looked at the QQ group number on the post, hesitated for a moment, copied and searched, but it said the group was already full.

"Oh……"

At this moment, the truck carrying watermelons had just entered the highway.

Jiang Lin received a call from Gu Zhengwei.

"Hey, Lao Gu!"

"I've got what you needed." Gu Zhengwei's voice came from the other end of the phone, still eating. "Relatives came over last night, which took a little longer."

Jiang Lin could picture his roommate shoveling rice into his mouth right now, and laughed, "You've worked hard, you've worked hard. I'll treat you to a big meal when school starts."

Gu Zhengwei chuckled, "Your leadership qualities are getting stronger and stronger."

However, he then became more serious: "Seriously, once you're done with this watermelon thing, we'll seriously think about the graduation project you mentioned."

"I checked last night, and the higher-ups are pushing these things. If they really take off, it won't just be a graduation project; it might even become a major project."

Knowing Jiang Lin's personality of thinking things through before acting, since he has spoken up, this tracing investigation is very likely just the tip of the iceberg.

Jiang Lin turned to look at the scenery rushing past the window: "We'll talk in detail after I sell all the watermelons. Don't worry, you'll be very busy."

"Okay, I've sent the front-end and back-end to your phone. Oh well, I'll give you the server too."

"I'll take a nap after I finish eating. As long as it's not a complete overhaul, you should be able to handle these minor adjustments yourself faster than by contacting me."

After hanging up the phone, Jiang Lin opened the link. The page was extremely simple, consisting of a search box and a blank background.

Jiang Ye leaned closer curiously. "What is that?" A strand of hair brushed against Jiang Lin's face, making him feel a little itchy.

Jiang Lin handed her the phone and explained, "It's the source tracing website, the one I asked Lao Gu to make yesterday."

Gu Zhengwei's girlfriend was at the Normal University next to the Media Department. When Jiang Lin was a freshman, Gu Zhengwei brought him to the Media Department. They had eaten together a few times and knew each other.

"The statistics table you just made will be uploaded directly to the server. Students can then use the code on the watermelon label to check if the watermelon came from here."

He looked at the website again: "I think we need to add something here."

"How about we make an icon of green mountains, and add a slogan that says, 'Rooted in the earth, what do you think of green mountains as seen everywhere?'"

Jiang Ye glanced at the website, then turned to look at him, her eyes sparkling: "Hey, Jiang Lin, you're overthinking things!"

Jiang Lin chuckled, half-jokingly and half-seriously saying, "That's a must. This watermelon is my first step in earning enough for a wife, so I have to be careful!"

Jiang Ye rolled her eyes at him; she was already immune to Jiang Lin's natural way of addressing her.

She took out her phone: "So... now, should we send the delivery message in the group chat?"

"hair!"

"But I won't post it on Tieba, right?" Jiang Ye hovered his finger over the screen, his tone teasing.

Jiang Lin smiled and said, "Of course not. If we don't differentiate between groups, how can we demonstrate their value?"

He said confidently, "Don't worry, we've posted it in the group chat, and people will go to the forum to brag about it."

"After all, there's a sense of superiority in sharing this kind of information."

Jiang Ye: "Pah!"