You've been reborn and you're going to go farm?

At 9:40 a.m. on Thursday, the lecture hall, which can accommodate 200 people, was already 70% full.

Li Yao's marketing case study courses are never short of listeners. He is a handsome man himself, and he rarely just reads from the textbook. He always likes to intersperse some fresh and controversial real-life cases, attracting many students to audit his classes.

Jiang Ye and Su Xiao sat in the front row. Su Xiao was looking down at her phone when she suddenly nudged Jiang Ye with her elbow and whispered, "Look over there..."

Jiang Ye, puzzled, followed her gaze and looked back. Several boys were looking in their direction, talking amongst themselves.

His face wore the kind of playful, teasing smile common among boys.

"See that guy with short hair and wearing a light blue shirt? That's Jiang Ye."

"Oh, it's her!"

"It really is quite beautiful."

"She's beautiful, but I've heard her eyesight isn't very good."

"How so?"

"He's dating a watermelon seller outside, you know, that watermelon guy on Baidu Tieba, I think he didn't even finish college."

"Really? Someone of that caliber has such poor taste?"

"Who knows? Maybe they just like this down-to-earth style."

"Let me tell you, she only looks innocent; she used to be a womanizer!"

"Hey, hey, hey, don't say things like that..."

"Hey, tell me, what are you afraid of!"

The voice wasn't loud, but a few words drifted over intermittently.

A boy in Jiang Ye's class frowned, turned around, and glared at them. The group of boys then awkwardly shut up and turned their heads away, but their faces still showed indifference.

Similarly, on the other side of the classroom, several students in Jiang Ye's class were also chatting about yesterday's watermelon slices.

Buying fruit directly from the university town is a novelty, especially with the added convenience of home delivery.

For students who don't want to go out while playing games, this service perfectly captures their desires!

Fan Tao pushed up his glasses: "We ordered the fruit slices from Watermelon Bro yesterday in our dorm. I must say, they taste pretty good and are quite convenient."

"Jiang Ye's boyfriend is quite capable; I bet his order website was all handmade."

"That's pretty awesome."

He genuinely thought it was good, and even felt a bit of admiration for it.

In fact, since yesterday's fruit-cutting order and delivery service, quite a few people in the class have changed their mindset.

Of course, these are the silent majority.

Those active commentators who were used to giving feedback were naturally not going to change their tune easily.

But the wind has shifted in the direction of sour grapes.

After listening to Fan Tao's praise, Zhang Hao felt uncomfortable and pouted, "What's the use of convenience? The business model is too shallow, the ceiling is visible to the naked eye, it's just small-scale."

"Don't be fooled by how enthusiastic he is. Believe me, if we pull one off, we can crush him in a heartbeat!"

He spoke of it so casually, as if he were unwilling to condescend to do these things.

Zhao Feng nodded in agreement: "That's true, he's just a fruit vendor after all, not someone you can be proud of!"

Zhou Qian touched up her lipstick in front of her small mirror, not even looking up, and said casually, "Oh well, it's a personal choice. I still want to sit in an office, enjoying air conditioning and drinking coffee. Asking me to do agriculture or sell fruit..."

"Just thinking about it gives me a headache. Working under the sun for so long must be exhausting."

"Who says otherwise!" another person chimed in. "I couldn't endure that kind of hardship."

Jiang Ye seemed oblivious to the surrounding discussions, replying to messages in the order group as a customer service representative while also sending messages to Jiang Lin.

Yesterday she went back to tend to the orange grove, and today she's going to check on the strawberry seedlings. She's been working non-stop, it's really heartbreaking. Even an iron man couldn't do this.

Su Xiao was somewhat indignant and muttered under her breath, "They all talk so easily, all they do is talk..."

At this moment, squad leader Li Xinlong walked over, intending to sit down next to Jiang Ye and the other person: "Is this seat taken?"

Su Xiao put the book down and said, "Sorry, this is a seat I saved for my roommate."

Li Xinlong wasn't angry and sat down behind the two of them.

He hesitated for a moment, then said, "Jiang Ye, I think your boyfriend's fruit slices are pretty good!"

"We studied it carefully yesterday, and from a user experience perspective, the approach is very precise, perfectly capturing the 'lazy' trait of our college students."

He paused for a moment, then said, "However, the barriers to entry for this model are still too weak, making it easy to imitate."

"And also..."

"The founder's background, resources, and understanding may be lacking; they seem to be focusing solely on the media market..."

"If we had a team with better resources and a more visionary approach to manage this, it would have been entirely possible to tap into a much larger market..."

Li Xinlong's tone was quite sincere.

He appeared to be genuinely sharing his insights, but the condescending tone in his words, the sense of superiority that suggested he saw things more clearly and thought further ahead, was almost overflowing.

Before Jiang Ye could even speak, Su Xiao, who was standing next to him, was already speechless with exasperation.

Squad leader...

Are you an idiot? What are you doing talking to yourself here?

That's awesome, but I've never seen you guys do one before.

Jiang Ye replied to the message in the group, turned off the screen, and smiled faintly: "The class monitor's analysis is very insightful. It seems he is quite optimistic about our project."

She turned around. "Are you planning to invest?"

"How much money are you planning to invest?"

Li Xinlong clearly did not expect Jiang Ye to be so pragmatic!

Shouldn't we start with the theory?

How did you suddenly start talking about money? That's so vulgar!

He was organizing his thoughts, about to elaborate on his arguments, when Li Yao walked in with his lesson plan.

Today he wore a light blue Oxford shirt with the sleeves casually rolled up to his elbows, paired with khaki trousers and gold-rimmed glasses, giving him a rather intellectual air.

The classroom quickly fell silent.

Li Yao glanced around and smiled, "There are quite a lot of people here. It seems everyone is really interested in my class!"

Everyone burst into laughter.

He set the lesson plan aside without even looking at it, turned on the projector, plugged in the USB drive, and a simple title appeared on the projector.

Marketing Case Studies

"In the past, when I talked to you about multinational giants and Fortune 500 companies, it was all a bit unrealistic, and you all listened to it as if it were some kind of tall tale."

"In today's lesson, let's not talk about distant things, but about things around us."

Li Yao spoke slowly and clearly, and as soon as he finished speaking, everyone's attention naturally fell on him.

"Marketing is not something built on thin air; it is rooted in the most specific needs and the most mundane scenarios."

He clicked the mouse, and several keywords appeared on the screen:

Word-of-mouth marketing, campus services, last-mile delivery, building user trust, and supply chain simplification.

As soon as these words were uttered, many students in the audience immediately lit up, and their minds instantly made connections to the words.

Su Xiao let out a soft "Ah!" and then excitedly grabbed Jiang Ye's arm and shook it vigorously...

"Look, look! Old Li is definitely talking about your boss, Mr. Jiang!"