You've been reborn and you're going to go farm?

Jiang Lin's tone was relaxed, but the content of his words gradually made the students put away their joking expressions.

"These 500-plus watermelons have given me a lot to think about."

"How do we get them into the hands of every student?"

"How can we ensure that students can eat with peace of mind?"

How can I maintain everyone's trust in me?

"What if one of them isn't sweet tomorrow?"

"What if someone else brings a truckload of watermelons and claims they're from 'Watermelon Brother'? How will the students tell the difference?"

He raised a very practical question, and the students all began to think about it.

Everyone is very familiar with the phenomenon of counterfeiting.

"I changed the labels and implemented traceability. This way, the first step for everyone is to determine whether it is a 'Qingshan' watermelon from the label. Once you buy it, check the serial number to see if the information matches the quality of the watermelon exactly."

"Later, when there were indeed counterfeiters selling our watermelons, we presented the evidence, and people trusted us even more."

"You see, trouble can sometimes be an opportunity."

A murmur of agreement rippled through the audience. Many of them might not have experienced what Brother Watermelon was talking about, but they had heard bits and pieces of it in online forums and in occasional chats among classmates.

It sounds like a few words that are spoken lightly, but the reality is not that simple.

It was posted on the forum back then that some people went offline to cause trouble, but Jiang Lin dealt with them all.

He established rules and worked hard to defend them, which clearly went beyond the scope of a simple street vendor!

"We're selling more and more watermelons. I know very well that the students are willing to travel so far to pick up watermelons because they trust us, trust Qingshan watermelons, and also because... it's lively."

"I'm just a watermelon seller, I can't rely on everyone to 'generate electricity out of love'."

"Buying a watermelon is not very convenient to begin with, and I heard that a lot of students just smashed it and then each person in the dorm broke off a piece."

"We have to travel this far just to eat watermelon."

"These are all problems."

"So, how to make it easier for everyone to enjoy the gossip became another problem I needed to solve."

He paused for a moment before offering his current answer: "So, I went straight to the point and solved all the previous problems, resulting in the current Aoyama Watermelon Cutting Fruit."

"We have come this far entirely thanks to the love and trust of our classmates."

"The only thing I can do is to present everyone with the best quality and the best service!"

That concludes my sharing.

A round of enthusiastic applause erupted in the lecture hall.

Jiang Lin nodded. He didn't leave, but instead walked off the stage and went to the seat in the second row.

Su Xiao, who was still clapping, saw Jiang Lin walk over. She belatedly looked around, then stood up abruptly, retrieved the book she had thrown out to reserve a seat, and said to Jiang Lin, "Please come through."

"Thanks."

Jiang Ye also silently got up, watching Jiang Lin squeeze past her, and then she pinched Jiang Lin's waist hard, her face already red.

Inside the classroom, the applause and cheers grew even louder.

Li Yao shook his head and chuckled, then walked back to the podium. He joked, "It seems that President Jiang is not only thoughtful towards his clients, but also quite thoughtful in other aspects!"

"Instead of treating us to watermelon today, they're feeding us dog food!"

"Hahahaha..." Everyone burst into laughter.

"Looks like today's class was pretty worthwhile!" he said, gesturing with his hand. "Okay, jokes over. Now, let's get back to the subject."

"Now, let's break down the story of 'Watermelon Brother' being driven by questions, and see what marketing logic and business wisdom are hidden behind it that are worth thinking about for each of us here."

He clicked the mouse, and a clear diagram appeared on the screen.

Before I begin, I'd like to ask a question.

"Before Brother Watermelon delivered his watermelons, probably no one had heard of Qingshan Watermelon, right?"

Everyone nodded.

Looking at everyone's expressions, Li Yao nodded in agreement: "So now, when I mention Green Mountain watermelons, what's your first reaction?"

Upon hearing this, many people present were slightly taken aback.

"sweet!"

"transparent!"

"Great quality!"

Li Yao smiled and said, "I believe you already have the answer in your hearts."

He turned around and wrote on the blackboard: Product endorsement – ​​Brand trust

"This is the first stage, and also the most difficult part of any business—the journey from 0 to 1!"

"What is the Tieba bet? It's a public test of product strength. He used a measurable, even slightly provocative, 13% sugar content to bring the product into the view of Tieba users, and won everyone's initial trust with its 'super sweet' quality."

"But it's very fragile."

"So, he did two things: First, he created QQ groups, turning the scattered goodwill from the campus and the forum into community assets."

"Then, the most crucial leap came!"

"He came up with a system for tracing the source!"

Li Yao paused, then looked at the students in front of him: "Perhaps you think tracing the source is just a marketing gimmick."

"But what does this mean for fresh produce, for food in general?"

"It transforms the ethereal concept of trust into verifiable and traceable facts!"

"Qingshan uses labels to tell you that what you buy is what you see; you not only see its present, but also its past!"

"And then, what he gives you in return is the truth!"

The classroom was quiet, and many people were nodding. Li Yao's analysis elevated Jiang Lin's simple sharing to a professional level.

"Alright, the foundation is in place, let's move on to the second phase!"

He wrote on the blackboard: "From selling products to providing solutions."

"It's quite interesting. When people continue to buy because of trust, new problems arise: the pickup location is far away and the processing is troublesome."

He mimicked Jiang Lin's tone, saying, "'I'm just a watermelon seller, I can't rely on everyone's generosity to generate electricity, can I?'"

The students laughed again.

"Pay attention to his thought process!" Li Yao emphasized. "A typical businessman at this moment would be thinking about how to promote sales and how to persuade you to travel further and buy more!"

"But he isn't!"

"He did the opposite: I'm not selling watermelons, I'm figuring out how to get the best watermelons to you!"

"So, he first started with pickup points, and then it became a home delivery service for fresh cut fruit."

"This is a typical example of being driven by a user-centric mindset rather than a sales-centric mindset."

"This is not just about adding a service item, but about placing the core product in a specific user scenario and providing a complete solution to the pain points of that scenario."

Li Yao's tone was full of admiration: "He may not know what scenario marketing or experience economy are, but every step he takes is precisely on point."

"This doesn't rely on talent, but on truly putting yourself in the user's shoes and thinking from their perspective."

"And the starting point of all of this..."

"This is also the most crucial yet most easily overlooked aspect of marketing!"

He paused, then clicked the mouse: "Sincerity!"