You've been reborn and you're going to go farm?
Chapter 8 Micro-marketing Case Studies
Mosquito Bro and his men left carrying watermelons. Jiang Lin didn't know if Mosquito Bro was happy, but his brothers were quite happy.
For Jiang Lin's watermelon stall, the real boom was just beginning.
"Hey watermelon bro, can I buy a quarter of one? It's sandy-textured, I can't finish a whole one."
"no problem."
"Boss, could you cut it into small pieces for me? Like the ones I just made, since I don't have a knife in the dorm."
OKOK.
"Me too!"
The students' requests were varied, but fortunately, Jiang Lin had anticipated everything: cling film, plastic boxes, toothpicks, and more.
"Please wait a moment, and get in line. Once you're done, you can have yours cut."
"Small-scale situations are manageable!"
"Alright!" the students responded with smiles. Although the line was crooked, everyone spontaneously maintained it.
Jiang Lin looked at the long queue and said, "There are only sixty watermelons in total. Please pay attention, those who are too far back in the queue, don't bother queuing."
As Jiang Lin spoke loudly, he handed the sliced watermelon to Jiang Ye, packed it up, and asked for payment.
The two worked in perfect harmony, one responsible for cutting and weighing, and the other for packaging and accounting. They barely needed to speak; a glance or a gesture was all it took for them to work together seamlessly.
The bustling scene also attracted the attention of other street vendors nearby. Several owners who usually set up stalls at the side street corner leaned against their tricycles and watched from afar with complicated expressions on their faces.
"Is this young man's business so good?"
"I've been setting up my stall for so many days, and I haven't seen any vendors lining up to buy watermelons!"
A vendor huddled at the back of the crowd, glanced at the label on the watermelon, and sneered.
Jiang Lin saw all of this, but he didn't take it to heart.
He knew very well that his watermelon ID card trick would definitely be copied tomorrow, since it was easy to imitate.
But Jiang Lin wasn't afraid, because the underlying reason why the watermelons sold so well was their quality!
By 1:30 p.m., the entire truckload of watermelons was sold out. Even the ones that had been cut open for tasting were happily snatched away by some students who were just watching the spectacle.
Some students who arrived late because of lunch break were disappointed to find the vegetable baskets empty and Jiang Lin cleaning up his knife. They couldn't help but beat their chests and stamp their feet in frustration: "No way, Brother Watermelon, it's sold out already?"
"We just saw the post and came over!"
"Yeah, it's only a few o'clock, why didn't you make more?"
"Will you come again tomorrow?"
Jiang Lin looked up at the several faces filled with regret, smiled, and said, "Whether you come or not depends on everyone's wishes!"
"I can only deliver if people want to eat it."
"Yes, of course I want to!"
Several students exclaimed in unison, "You have no idea, people on Tieba are raving about you like crazy!"
"If I don't try one, I feel like there are bugs crawling all over me."
"Yes, yes, it's a deal! We'll be waiting for you here at the same time tomorrow!"
"Yes, bring more over!"
Jiang Lin smiled and agreed, "Okay, I'll try my best. If I'm coming tomorrow, I'll post a notice on the forum in advance."
Having received Jiang Lin's promise, the group reluctantly dispersed.
You could still hear their discussion from afar: "It's all your fault! You said you could come over after taking a nap, but we didn't even get to taste it."
"Who would have thought it would become this popular!"
"Hey, have you guys noticed the girl next to Watermelon Bro?"
"You know what, I just noticed, she looks like that senior student from our second year?"
"It's that one from the school forum, the host of last year's freshman orientation."
"No wonder it looked so familiar."
"She looks even better in person than in photos."
"Tsk, our media goddess is helping to buy watermelons, what a sight..."
"The two of them are definitely in that kind of relationship..."
"But Watermelon Bro is quite handsome, so they're a perfect match."
"Being handsome can put food on the table, right? Senior Jiang's family must be well-off."
"What a pity..."
Hearing the distant whispers, Jiang Ye glanced nervously at Jiang Lin. He had finally shown signs of change, and she didn't want these rumors to cause him to revert to his old ways.
Jiang Lin felt her gaze and turned to look at her: "What's wrong?"
"Uh...you don't mind?"
Jiang Linping smiled calmly: "What others say is their business."
"I just need to do my own thing."
"Besides, my wife doesn't mind!"
Jiang Ye laughed and slapped his shoulder: "Who's your wife? You're shameless!"
I immediately felt relieved.
Jiang Lin put the cleaned watermelon rinds into a garbage bag and took it to the trash can on the commercial street.
When he returned, he saw Jiang Ye chatting with a young man who looked to be in his thirties.
He was wearing a linen shirt with the cuffs casually rolled up, and a pair of gold-rimmed glasses perched on his nose. His hair was a little messy, as if he had just woken up.
Seeing Jiang Lin return, Jiang Ye introduced him: "Jiang Lin, this is our marketing teacher, Li Yao."
Jiang Lin suddenly realized, then nodded: "Hello, Teacher Li."
Li Yao looked Jiang Ye and Jiang Lin up and down, then smiled knowingly: "Hi, Brother Watermelon, I'm Xue Nongren from Tieba."
Jiang Lin scratched his head, "Ah, this..."
A sly glint in Li Yao's eyes: "Didn't expect the teacher to be involved in online forums too?"
"Is this watermelon from your farm? Is it a new variety?"
Jiang Lin nodded: "Yes, it's a new variety. Everyone in the village planted it this year. It tastes pretty good, but the vendors are trying to lower the price, so I decided to give it a try and see if I could succeed on a small scale..."
Jiang Ye quickly added, "It wasn't my idea. I'm not that smart."
Li Yao glanced at her through his glasses, his expression full of helplessness: "You know Brother Watermelon is amazing, is that enough?"
He turned his attention to Jiang Lin: "We accurately target the university market, use Baidu Tieba for event marketing to generate buzz, then use betting and on-site tasting to build trust in quality, and provide thoughtful services to enhance the consumer experience."
"The rhythm is clear, and the effect is good."
"This is a very complete micro-marketing case study."
"Could you share your thoughts afterward?"
Jiang Lin hesitated for a moment: "Actually, I didn't think that much about it. I just felt it would work, so I did it."
"Really?" Li Yao didn't believe it.
Judging from the plastic boxes, cling film, and toothpicks that Jiang Lin prepared for selling watermelons, it's clear that this young man is not someone without ideas.
It's obvious they just don't want to talk about it.
"I'm afraid that even without Mosquito Brother Zhang Hao stirring things up, you must have had other backup plans."
Jiang Ye chuckled, "Of course! Yesterday they even assigned me a role and gave me some guidance on how to phrase things."
Li Yao looked at her as if she were presenting a treasure, feeling a bit like a sect patriarch looking at his unambitious core disciple with a headache: "I've already talked about these in class, haven't I?"
Jiang Ye stuck out his tongue.
Ignoring her, Li Yao opened his notebook, which contained a review of Jiang Lin's entire marketing strategy.
"I was just asking out of curiosity; I didn't mean to pry into your business secrets."
He adjusted his glasses: "Well, I plan to use your data analysis case as an example in the next open class."
"The content in textbooks is rather dry. By using your case study, which is based on something that happened around us, students can more clearly feel the power of marketing."
"I don't know if you mind?"
Jiang Lin hesitated for a moment: "This open class won't be recorded and uploaded online, will it?"
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