You've been reborn and you're going to go farm?

Jiang Lin hung up the phone and clicked on the link Zhao Yu had sent him on his computer.

This is a personal essay by a forum editor:

Last week, our company's General Manager Zhang bought two watermelons downstairs.

The front desk cut the melons and brought them out. Then, Mr. Zhang asked us to guess which one was the Kirin melon and which one was the Green Mountain watermelon.

There are two kinds of watermelons. One is sweet all over, while the other is only sweet in the center.

Because of the renowned Kirin melon, we all guessed that the one that was completely sweet was the Kirin melon.

As it turned out, the entire office guessed wrong.

This is the first time I've seen it, the "Green Mountain Watermelon".

Why is it called Green Mountain Watermelon? Because that's what it says on its label.

That's right, unlike other watermelons, it has an ID card, printed with Qingshan Mountain, its sugar content, taste, harvest date, and a series of codes.

I opened the URL on the label; it was a source tracing website.

The webpage was very basic, clearly rushed out. After entering the serial number, I saw detailed traceability information for this watermelon.

And beneath that large green mountain logo, the smaller print reads: "Rooted in the earth, all we see are green mountains."

Hey! This watermelon vendor is interesting.

Many of my colleagues think it's delicious and are planning to buy one after get off work.

As a result, it was out of stock!

Then, it's about controlling the supply!

We thought this was a marketing tactic by Youguohui. Youguohui said: It's not that they don't want to sell, it's that the suppliers don't deliver.

Several days of torrential rain caused damage to most of the local watermelons. Others were selling waterlogged watermelons, while the supplier from Qingshan said, "Not a single one will be picked if it doesn't meet the standards."

Is a fruit store being "controlled" by its supplier?

That sounds interesting.

Our colleagues have been asking about it every day, and today, a line formed downstairs.

The Qingshan watermelon is finally back on the menu.

And its label has changed.

The 12-digit string of letters and numbers that needed to be entered manually was transformed into a QR code.

Scanning the QR code with a mobile browser led to the source tracing website.

The photos inside are clearer and contain more information, including the plot of land, sugar content, harvest date, and warehouse storage environment...

During the time when the watermelons are not being harvested, it seems that this owner in Qingshan has been keeping busy at all!

To be honest, I've seen far too many food safety issues over the years: plasticizers, fast-growing chickens...

We're all pretty numb to these things. I think everyone feels the same way I do: as long as we don't overthink it, there won't be a problem...

The government has introduced policies to promote traceability for agricultural products, which is a good thing, but very few have actually implemented them...

And today...

Hey! A watermelon seller actually did this...

I don't know what other people think.

But from "Qingshan Watermelon," I felt the sincerity of its owner.

Published: 17:55 Views: 5333

After reading it, Jiang Lin scrolled directly to the comments section.

"Wow, I bought this melon today, and it's really delicious!"

"Today, instead of discussing international affairs, the editor is focusing on local issues? You, Qingshan Watermelon, are you from the Communication University Town area?"

"This is that source tracing website..."

"It's probably a promotional article; it's obviously a scam!"

"Hey, upstairs, this Aoyama watermelon really isn't enough to cause a GG (game over). The editor is using the watermelon as an excuse to talk about other things."

"The Qilin melon got caught in the crossfire, hahaha!"

"To be honest, this 'Qingshan Watermelon' is really something. I even queued up to buy it when there was a purchase limit. The quality is absolutely top-notch."

"Kirin Melon: What did I do to deserve this???"

"Let's have a rational discussion: what exactly did the Kirin Melon do wrong?"

"No way, the guys upstairs are going to laugh themselves to death..."

In just a short while, the number of views has already increased to 7000.

Jiang Lin was looking at his phone when it suddenly rang. He looked at the caller ID: Gu Zhengwei.

He answered the phone: "What's wrong, Lao Gu?"

"President Jiang, what did you do?" Gu Zhengwei's voice was clearly a little flustered.

Jiang Lin turned on speakerphone. "What?"

"The website's traffic surged. The peak traffic this afternoon was only a few dozen, but just now thousands of unique IPs have jumped in. Could it be under attack?"

Jiang Lin smiled and said, "I'll send you something to see; the data traffic is coming from here."

A few dozen seconds later, Gu Zhengwei's voice came from the other end: "Holy shit!"

"You didn't write this advertorial, did you?"

Gu Zhengwei assumed that Jiang Lin had hired someone to beat him up in order to promote Qingshan watermelons.

Jiang Lin was both amused and exasperated: "Do I look like the kind of person who would spend this kind of money?"

"Oh, I understand!"

"Boss Jiang is awesome!"

It was just getting dark outside when Jiang Ye, having finished his shower and with his hair still wet, sat down next to Jiang Lin.

"What are you looking at?"

She deliberately leaned closer, letting the water droplets from her hair drip onto Jiang Lin's body.

"A promotional article."

Jiang Lin smiled as he watched her actions, but didn't expose her little scheme. He went to get a hairdryer to dry her hair.

Jiang Ye scrolled through the article.

"Hey, this is interesting."

"This is a compliment!"

She scrolled down and saw the comments section, and suddenly burst into laughter, "Hehehehehehe..."

"Kirin melon... goose goose goose goose..."

"Hey, don't move!"

Jiang Ye seemed to have been tickled, laughing for a long time until tears welled up in his eyes.

Jiang Lin turned off the hairdryer and waited for her to finish laughing.

"Ouch, ouch, my stomach hurts!"

"These people are so interesting!"

Jiang Lin also laughed and said, "Netizens are all talented."

"This advertorial should bring us a lot of traffic; the question is how to retain it."

Jiang Ye caught his breath and rubbed his eyes: "We'll go with the WeChat official account. Right now, our only sales channels are the University Town and Youguohui."

"And they even signed that contract."

"We can't directly convert these people who come from other places, so we have to train them."

"I think WeChat official accounts are a natural breeding ground. We just need to manage the content well, subtly create an impression, and constantly tell them what we are doing."

"Then when we're able to take charge ourselves, this impression will definitely come in handy."

Jiang Lin smiled. "It's about creating a brand story!"

"Then this matter will be left to you."

"Let's start publishing content on the official WeChat account, just like we discussed before."

"I already sent it this afternoon," Jiang Ye said with a hint of pride.

"You're something else!" He turned the hairdryer back on. "Don't move!"

"hold head high!"

At the Communication University of China, Lu Xiaotian, having just finished showering, lay on his bed with a spicy snack in his mouth.

First, browse Tieba to see if there's anything new happening at school, then browse the local forums in Rongcheng to see if any fresh gossip has emerged.

This is the most relaxing moment of his day.

These local forums, which are euphemistically called information platforms, were, in his view, large-scale sitcoms, especially the emotional section.

However, upon entering the forum today, his eyes were immediately drawn to a striking title.

"Qingshan Watermelon - Earn Money Standing Up!"

"Huh?"

"Isn't that Watermelon Bro?"