My son is a reincarnated soul; I overheard his inner thoughts and became the richest man.
Chapter 48: A barrage of bombardments during prime time on CCTV!
A few days later, in the evening.
Chen Feng returned home after a day's work. As soon as he opened the door, a light and ethereal humming sound drifted out from Chen Xiaotian's room.
"It's so cold..."
Although the melody was simple, it had a very strong penetrating power, making people's ears light up.
Chen Feng's lips curled up slightly.
He knew that this was the "divine song" he had heard in his son's heart that day—"I Caught a Cold in That Corner".
This guy is pretty efficient.
Chen Feng changed his shoes, deliberately made his footsteps heavy as he walked to his son's bedroom door, knocked, and feigned surprise: "Xiao Tian, what song are you listening to? This tune is quite unique, it's really nice."
Inside the room, Chen Xiaotian was wearing headphones and fiddling with the F1 car.
Hearing the noise, he took off his headphones, a smug look on his face that he had expected, but his words were casual.
"Oh, this one. It's called 'I Caught a Cold in That Corner'."
Chen Xiaotian waved the MP3 player in his hand. "It was written by a netizen who sent it to me for feedback. I thought the music was pretty clean, so I copied it in."
Actually, he went to the music academy a couple of days ago and spent a few hundred yuan to find a female vocal music major to help him transcribe and record this song.
He had put in a lot of effort for this moment.
Chen Feng stroked his chin thoughtfully and said, "This piece is indeed good. The melody is simple, but very catchy. You can remember it after listening to it once."
"Xiao Tian, could you ask your online friend if the copyright for this song is for sale?"
"The company has been struggling to find suitable songs to promote our MP3s, and I think this one is perfect. Its ethereal feel matches the vibe of our product very well."
Chen Xiaotian was stunned for a moment.
Wow! My dad's business acumen is amazing! I didn't even need to subtly hint at it, he just took the bait himself?
This saved me a lot of trouble.
Hearing his son's heartfelt words, Chen Feng suppressed a laugh and looked at him seriously.
Chen Xiaotian snapped out of his daze and immediately nodded, "Okay, I'll send her a QQ message and ask. But she might not be online. I'll let you know when I get a message."
"Okay, if they're willing to sell, the price is negotiable." Chen Feng waved his hand magnanimously.
Less than half an hour later, Chen Xiaotian ran into the living room, excitedly reporting, "Dad! That online friend replied! She said it's available for sale, only 10,000 yuan!"
"Ten thousand? That's so cheap?"
Chen Feng raised an eyebrow. "Okay, then ask her how to sign the contract. If it's convenient, I'll have the company's legal department draft an electronic version and send it to her. She can sign it and mail it back. The money will be transferred directly to her account."
"No problem! I'll tell her right away."
Having secured the copyright, Chen Xiaotian's eyes darted around, and he pressed his advantage, asking, "Dad, now that we have the 'GG' song, have you figured out how to make the 'GG' movie?"
He's about to unveil his dual-version design of "Japanese school uniform + urban chic".
Chen Feng glanced at his son, his mind perfectly clear.
He smiled, sat up straight, and adopted a poised and confident demeanor.
"Well, the company has already discussed it in a meeting."
"Our MP3 players are positioned as fashionable and youthful, so GG must accurately target these two groups of people."
"I want to film two versions."
"A campus version: find a pure and pretty girl, wear that kind of... well, Japanese-style pleated skirt school uniform, and stroll around the campus with a white T-shirt in hand, focusing on a beautiful style."
"Another white-collar version: find a sophisticated urban woman, dress in business attire, and drive around office buildings with an F1 car, emphasizing an elite image."
"Paired with this song, it's guaranteed to be a hit!"
Chen Xiaotian was stunned.
[This...this script is wrong! How come it's exactly the same as what I imagined?]
Is this the legendary father-son bond? Or has Dad really evolved into a marketing master?
[Dad's even thinking of details like Japanese school uniforms! Amazing!]
Seeing the surprised and admiring expression on his son's face, Chen Feng felt incredibly pleased.
Kid, you'll have plenty of "highlight moments" like this to come.
......
After acquiring the copyright, Chen Feng immediately called Marketing Director Zhao Ya to his office and handed over all the details about the "divine song" and GG Creative.
Upon hearing this, Zhao Ya's eyes lit up, exclaiming that the idea was simply genius. She immediately contacted GG Entertainment, one of the top companies in China, to begin preparations for filming.
On the other hand, Lin Wan's execution ability did not disappoint.
In just over ten days, she acquired prime locations in ten core cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Hangzhou, and the renovation of her directly operated stores has begun in earnest.
Meanwhile, in an industrial park in Pudong, Fengtian Technology acquired a well-equipped electronics factory for 6.7 million yuan and renamed it "Fengtian Electronics First Factory," which is responsible for the production of high-end F1 cars.
As for the low-end T1, a strong OEM manufacturer has been found, and the production line has been debugged and is ready to go into full capacity at any time.
Time flies by in the midst of busyness.
It was already late March.
The F1 and T1 models have been officially finalized and are in mass production. The first batch of goods has been shipped to directly operated stores and warehouses in various locations.
The GG video has also been completed.
In the video, a girl wearing a Japanese-style school uniform with a sweet smile, accompanied by the catchy "da len len" melody, is so charming that even Chen Feng finds it delightful.
All is ready except for the opportunity.
Chen Feng made a big move, signing a GG contract for prime-time slots on CCTV.
GG will be officially released in three days.
The global debut of F1 and T1 is scheduled for next Saturday – March 28th!
A white storm that will sweep across the country is about to descend!
......
Fengtian Technology, General Manager's Office.
"Mr. Chen, the product is about to be launched. How did you set the price?"
Marketing Director Zhao Ya held a pen in her hand, looking somewhat nervous. "Also, we need to confirm the commission rates for our frontline sales staff as soon as possible."
Chen Feng leaned back in his boss's chair, his gaze sweeping over the executives present, a confident smile playing on his lips.
"I know the price. I checked the latest mass production cost with Director Zhou a couple of days ago."
「F1的量产出厂价在1650元左右,T1的128M版本是780元,256M版本大概在920元。」
"Doing business without making money is just being a scoundrel."
Chen Feng paused for a moment, then announced the pre-determined prices: "The F1 will be priced at 2699 yuan; the T1 128M version will be 1199 yuan; and the 256M version will be 1399 yuan!"
"As for commission..."
Chen Feng held up five fingers. "We need to reward people handsomely to bring forth brave men. For every F1 sold, the salesperson gets a 50 yuan commission! The two versions of the T1 are 15 yuan and 20 yuan respectively!"
"What do you all think of this plan?"
Upon hearing this, Zhao Ya's eyes lit up instantly: "President Chen, this commission is amazing! 40 yuan per F1 car! If you're diligent and sell a dozen or so a month, the commission alone will be several hundred yuan. Add that to your basic salary, and that's over two thousand yuan a month!"
"If word got out, wouldn't salespeople be scrambling to get in?"
You should know that the average person's salary these days is just over a thousand.
The treatment Chen Feng offered was absolutely top-notch in the industry.
Lin Wan adjusted her glasses, her brows furrowing slightly. "President Chen, the commission is fine. But setting the F1 price at 2699... isn't that a bit risky? That's two months' salary for an average person."
Chen Feng waved his hand dismissively: "President Lin, F1 is positioned as a high-end flagship. People who can afford 2,400 won't mind spending another 200 or 300. What we're selling isn't just the product, but also prestige and status."
"Moreover, this is just a test in the domestic market. If the response is good, I also plan to sell it to Europe and the United States. 2699 RMB is only a little over 300 USD, which is a piece of cake for foreigners."
After hearing what Chen Feng said, Lin Wan stopped worrying about it.
"By the way, Mr. Lin, what's the current inventory situation?" Chen Feng asked, turning his head.
"F1 has 12,000 units prepared, and T1 has 34,000 units prepared."
Lin Wan reported, "Among them, the two versions of T1, the 128M version is priced at 15,000 and the 256M version is priced at 19,000. We will adjust the production plan dynamically based on the sales in the first week."
"Okay, get to stock up on goods in the next couple of days and make sure there is enough stock on the opening day of the directly operated store."
......
After the meeting, Chen Feng stood alone in front of the floor-to-ceiling window, looking at the night view of Pudong, and let out a long sigh.
The arrow is on the string, and it must be released.
Although he was confident in the product, no one could guarantee whether this new thing would be accepted by the market.
He did some mental calculations and figured that the gross profit for F1 was about a thousand dollars, while T1 was around four hundred.
"If we can sell 20,000 units in the first month, we'll make several million in gross profit. We're not expecting to get rich overnight; we'll take it slow."
......
As the release date approached, CCTV's GG, which Chen Feng had invested heavily in, finally began airing.
A high-end residential community in Shanghai.
Su Xiaowen is a senior white-collar worker in a foreign company, earning a monthly salary of over four thousand yuan, which is definitely considered a high-income earner in this era.
After a long day, she returned home and, as usual, turned on the TV to listen to the sound before heading into the kitchen to prepare dinner.
Suddenly, a light and ethereal melody came from the television.
"It's so cold..."
The melody seemed to have a magical power, instantly entering her ears and causing her to involuntarily stop chopping vegetables.
"What song is this? I've never heard it before, but it's really nice."
Su Xiaowen curiously peeked out.
Instead of those rustic hawking calls, the television screen displayed a highly textured image:
A sophisticated and elegant woman in a chic business suit is walking confidently through a modern office building.
She had earphones on her ears, held a small, pure white cube in her hand, and had a look of enjoyment on her face.
Su Xiaowen's gaze was instantly drawn to the small white cube.
"What is this? A Walkman? It's so beautiful!"
The scene shifts to a simple logo, with the words "Fengtian Technology – A New Era of Digital Music" displayed below.
The narration is a magnetic male voice: "Say goodbye to cassette tapes, enjoy unlimited possibilities. F1 & T1 MP3 players, defining your music life."
Immediately afterwards, close-ups of several products appeared on the screen.
Pure white, cool black, bright silver, and deep blue—each one exudes an alluring technological luster.
Su Xiaowen felt as if her heart was overgrown with weeds.
"MP3? You mean that high-tech way to listen to music without cassette tapes?"
"This is perfect for me! I'm so tired of carrying around such a big portable music player on the subway every day. This thing is small and cute, and it makes me look so cool!"
"This song is so catchy...da len len..."
Before she knew it, Su Xiaowen had started humming the GG tune and secretly made up her mind to go to the mall to see the actual product on the weekend.
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