My son is a reincarnated soul; I overheard his inner thoughts and became the richest man.

Chapter 50: Buy an MP3 player and get legendary gear for free! A cross-industry collaboration!

The next morning, as soon as Chen Feng entered Fengtian Technology's office, Lin Wan pushed the door open and entered with a happy expression.

"Mr. Chen! The data from all ten stores nationwide is in order!"

Lin Wan handed the report to Chen Feng, her voice trembling.

"Yesterday alone, the total sales nationwide were 4013 units!"

「F1卖了471台!T1的128M版1602台,256M版1940台!」

Total sales...5.96 million!

Chen Feng looked at the bright red number on the report, took a deep breath, and suppressed his inner elation.

5.96 million!

Just one day!

This is twice as good as his most optimistic scenario.

Although he knew this was due to the initial launch effect and the weekend bonus, and that the price would definitely drop later, this successful start was enough to prove that F1 and T1 had successfully captured the minds of users.

"The Shanghai store is indeed the top seller, followed by Shenzhen, Beijing, and Guangzhou."

Lin Wan pointed to the data and analyzed, "First-tier cities do have strong purchasing power, and F1 accounts for a high percentage of sales. Second-tier cities mainly rely on T1 for volume."

"very good."

Chen Feng closed the report, his gaze resolute. "General Manager Lin, notify the factory to adjust production capacity immediately!"

"F1 stock needs to be increased, especially the 256M version of the T1, which is the mainstay and we absolutely cannot allow it to run out!"

"Also, tell the marketing department to press their advantage. Get the online articles and forum trolls moving. I want to make this fire burn even brighter!"

......

Just after Lin Wan finished reporting the "achievements" of the directly operated stores in various cities yesterday, Su Qing, the general manager of Legend Network downstairs, knocked on the door and came in.

"Mr. Chen..."

As soon as Su Qing entered, she saw Lin Wan there and paused slightly before politely greeting her, "President Lin, I hope I didn't disturb your business? Perhaps I could come back later?"

"No need, Mr. Lin just finished here."

Chen Feng waved his hand, gesturing for Su Qing to come in. "Ms. Su, is there something urgent that you've come up here specifically for?"

Lin Wan tactfully closed the folder, smiled at Chen Feng and Su Qing, and said, "President Chen, President Su, you two chat, I'll go back to work now."

"Yes, thank you for your hard work."

After Lin Wan left and closed the door behind her, Su Qing walked to her desk, her expression slightly grave.

"Mr. Chen, I'm here to report on the recent operation of 'Legend of Mir'."

Su Qing got straight to the point, "After the winter break, our online user count has been stuck around 900,000, which is a bit sluggish. March is almost over, and the finance department estimates that this month's revenue will be around 39 million."

"Compared to the crazy 68 million in February, this number has almost been halved."

"While it's inevitable that the data will decline after the holidays, the drop is indeed quite significant. Moreover, the next three months, April, May, and June, are the off-season. If we don't do something, the data will likely remain stagnant until the summer holidays."

"So I was thinking, shouldn't we plan a large-scale event to give the market a shot in the arm?"

Su Qing looked at Chen Feng, her eyes revealing a sense of competence. "We don't need to attract a lot of new users, but at least we need to increase the activity and online time of existing players. This will be a huge supplement to revenue."

Chen Feng nodded approvingly: "Good idea. It's good to be prepared for unforeseen circumstances. Now that you've brought it up, I'm sure President Su already has a plan in mind, right?"

Su Qing smiled confidently, clearly having come prepared.

"We do have a preliminary plan; we intend to hold the world's number one martial arts tournament!"

"To ensure the event's prestige, the entry threshold is set at level 40. The event will take place during the summer vacation, and we will open a dedicated server with 100 times the experience and 10 times the drop rate, so players can have a blast."

"The format is also very simple and straightforward: a free-for-all! All participants gather in Shabak, and the winner is determined in one round. Death means elimination, and the last one standing is the champion."

"The rewards must be amazing!"

Su Qing became more and more excited as she spoke, "The first 100 people will be invited to the offline Legendary Night Carnival Party, with all travel and accommodation expenses covered, and they will also get to see celebrities."

"The in-game rewards will be even more enticing! Ranks 51-100 will receive a Zuma-level equipment piece for their class. Ranks 11-50 will receive high-level skill books—choose from skills like Fireball, Ice Roar, or Dog Book!"

"As for the top three..."

Su Qing paused for a moment, then played her trump card, "We plan to unleash the legendary Three Divine Weapons—the Dragon Slayer, the Heaven-Reliant Sword, and the Soul-Devouring Staff!"

"Once this news is announced, all players on the server will go crazy leveling up to 40 for the ultimate glory and the divine artifact. Their online time over these three months will definitely be at its maximum!"

After listening, Chen Feng tapped his fingers lightly on the table, his mind already filled with images of players working tirelessly for the Dragon Slayer Sword.

The current highest level is capped at 40, and that's a height that only a very small number of dedicated players can reach.

With three months to go until summer vacation, this is the golden window of opportunity for teams to advance.

"This solution is great; it addresses the players' pain points."

Chen Feng immediately approved the plan, "Do it this way! Polish the details a bit more, make sure there are no loopholes. This event not only needs to be held, but it needs to be a resounding success, letting everyone know that playing Legend can not only be fun, but also make you famous!"

"Understood! Don't worry, Mr. Chen, I guarantee the mission will be completed!"

Su Qing breathed a sigh of relief, and a smile bloomed on her face.

After seeing Su Qing off, Chen Feng stood in front of the floor-to-ceiling window, looking at the bustling traffic below, his mind racing.

"The World's Greatest Martial Arts Tournament... has generated buzz and traffic."

Chen Feng stroked his chin and muttered to himself, "Such a good opportunity, shouldn't we let Fengtian Technology get a piece of the action too?"

"Today's legendary gamers are among the most active people on the internet. What if we did a collaboration..."

Chen Feng's eyes lit up.

"If a scratch card were included in the F1 and T1 packaging, you could enter a redemption code to enter a prize draw in the game. 100% chance of winning, a minimum of 10,000 gold coins guaranteed, and a chance to win top-tier equipment or even skill books..."

"For those hardcore players who want to level up but lack equipment, spending a thousand or so yuan to buy an MP3 player is a win-win situation. They can listen to music and look cool, and also participate in lucky draws to improve their strength."

The more Chen Feng thought about it, the more feasible it seemed.

Although the overlap between MP3 buyers and gamers may not be very high, even a small overlap can result in an increase in sales of thousands or tens of thousands of units.

Moreover, this kind of cross-brand collaboration is a gimmick in itself, which can generate buzz and enhance brand awareness.

"However, this matter needs to be handled with care."

Chen Feng thought to himself, "The collaboration needs a new packaging, with the Legend logo and images of warriors, mages, and Taoists printed on it. As for the price, it won't increase much, just a symbolic one yuan increase, enough to recoup the cost of that scratch card."

"As for controlling the drop rate, Su Qing and Zhao Kai need to keep a close eye on it. We can't let top-tier equipment in the game become too abundant; that would be killing the goose that lays the golden eggs."

Having figured all this out, Chen Feng immediately picked up the phone and called Su Qing, who had just left, back to the office, and also summoned Lin Wan to his office.

Now that we have an idea, we must put it into action immediately.

This is a win-win deal.

Chen Feng called Lin Wan and Su Qing together and revealed the "Legend + Fengtian" joint marketing plan. The two women's reactions were surprisingly consistent.

"Mr. Chen, that's a brilliant move!"

Lin Wan's eyes lit up as she adjusted her glasses. "Right now, 'Legend of Mir' is the biggest traffic pool. If we can leverage the popularity of the Martial Arts Tournament to bring F1 and T1 to these millions of players, sales will definitely take another leap forward!"

"For Fengtian, these are readily available, highly targeted users, so why not take them?"

Su Qing nodded in agreement: "Moreover, this is also a good thing for the Legend game. As long as the drop rate of top-quality equipment is controlled, it is a kind of indirect recharge rebate, which can also stimulate players' enthusiasm for leveling up."

"Anyway, both companies belong to you, Mr. Chen, so you can't lose money no matter how you look at it."

Seeing that both of his top generals expressed their support, Chen Feng immediately made the decision: "Then it's settled! President Lin, you'll be in charge of the packaging design and production of the co-branded product. President Su, you'll be in charge of the in-game redemption system and reward pool setup."

"Remember, this is a win-win situation; make sure to create a huge buzz!"

"Understood!" they both replied in unison.

......

After seeing the two off, Chen Feng hadn't even had a chance to drink some water when his phone on the table suddenly vibrated.

Upon checking the caller ID, it turned out to be Ma Huateng.

"Hey, Mr. Ma, what made you think of calling me? Any instructions?" Chen Feng answered the phone, his tone light and teasing.

"Mr. Chen is joking. How could I dare to give any instructions?"

On the other end of the phone, Ma Huateng sounded to be in a good mood. "Actually, there's something I wanted to ask you on behalf of someone."

"Oh? What is it?" Chen Feng sat up straight.

"I wonder if Mr. Chen is still interested in our Tencent shares?"

Chen Feng was taken aback, then overjoyed, but remained calm: "What do you mean by that, Mr. Ma? Does it mean you or the other founders want to reduce your holdings?"

"No, no, no, we can't bear to sell."

Ma Huateng quickly denied it, saying, "Actually, I was asked to do it by someone. That little superman from PCCW Digital in Hong Kong heard that you previously acquired IDG's shares at a high price, and he's getting a little restless."

"They also want to cash out and leave, so they asked me to sound them out. If you're interested, we can schedule a time to talk."

Yingke Digital!

Richard Li!

Chen Feng took a deep breath, suppressing his excitement.

When he invested, Yingke did not follow suit, and his shareholding was diluted to 18%.

Even with only 18%, based on a valuation of $50 million, this transaction would still require $9 million, which is equivalent to more than 72 million RMB!

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