My son is a reincarnated soul; I overheard his inner thoughts and became the richest man.

4 month 6 day.

Just as Chen Feng finished the share acquisition, Legend Network's official website was suddenly updated, with a huge, exciting poster appearing on the homepage.

A line of large, gleaming gold characters almost took up half the screen—

[The battle begins anew! The inaugural "World's Greatest Martial Arts Tournament" is coming!]

The detailed rules in the announcement are as follows:

On July 10th, Legend will launch its own exclusive tournament server.

Any warrior who has reached level 40 can sign up to participate in the battle!

The message was pushed directly to the screen of every online player via a pop-up window.

The entire server erupted in excitement.

Exclamations of surprise echoed from countless internet cafes.

"Holy crap! Guys, look! The official team is up to something! The World's Greatest Martial Arts Tournament!"

"The prizes for the top three are... Holy crap! Are they really the legendary Three Divine Weapons? The Dragon Slayer Blade! The Soul-Devouring Staff! The Heaven-Reliant Sword? These stats are insane! Who could withstand a single fiery strike?"

"Don't just look at the amazing items, look below! The first 100 people will all receive prizes! Not only will they get Zuma equipment and skill books, but they'll also be invited to the offline 'Legendary Night'!"

"The government will fully reimburse travel and accommodation expenses, and there will even be performances by celebrities? This is incredible!"

"Damn, this is awesome! If I make it into the top 100, I'll not only get gear, but I'll also get a free trip and meet celebrities. This is the ultimate dream!"

"Stop dreaming. Look at the requirements. You have to be level 40 to even be eligible to register! What's the highest level on the entire server right now? I think it's only level 35?"

"There are still three months left! What's there to be afraid of? Starting today, I'm living in the internet cafe! Nobody can stop me from leveling up!"

"Internet cafe manager! Give me an extra 500 yuan for internet access! And a box of instant noodles too! I want to reach level 40!"

The entire continent of Marfa was instantly engulfed in fervor.

The previously sluggish number of online users began to skyrocket the moment the announcement was made!

All the leveling maps were instantly overcrowded, and not even a fly could squeeze in.

All players share a common goal: level 40!

......

And just as this wave of excitement had not subsided, the official website of Legend released a second major announcement:

[A Powerful Collaboration! Limited Edition MP3 Player from "Legend of Mir" X Fengtian Technology!]

The announcement provided a detailed introduction to the F1 and T1 products, and highlighted the accompanying "Supreme Scratch Card".

After the game update on April 7th, players can enter their card number to participate in a lucky draw with a 100% chance of winning, and even have the opportunity to obtain rare equipment such as the Judgment Sword, Bone Jade Sword, and Dragon Pattern Sword!

Below the announcement, the addresses of Fengtian Technology's directly operated stores in ten cities across the country were also thoughtfully included.

This move completely baffled the players, and subsequently sparked even more heated discussions.

"MP3? Is that the guy on TV lately who makes that 'da-leng-leng' sound?"

"Wow, so this thing is from the same company as Legend? No wonder it's so prestigious!"

"This collaboration is interesting. You can buy a Walkman and win equipment? If you could win a Judgment Sword, wouldn't that be a steal?"

"The person upstairs is overthinking it. The F1 costs 2699, and the T1 costs over a thousand. You must be rich to buy this thing just for a chance to win a prize?"

"To be honest, this MP3 player is really beautiful. I saw it in the mall a couple of days ago, and the pure white texture is amazing. I was already thinking of buying it, and now there's a prize draw, so I'm definitely going to go for it!"

"I'm a student, I can't afford an F1 ticket, but a T1 is within my budget. I happen to want to listen to music, and I might as well try my luck—who knows, I might win?"

......

The day after the announcement was issued, Fengtian Technology's various directly operated stores saw a surge in customers.

Unlike previous customers who only focused on sound quality and appearance, these customers' first question upon entering the store was often: "Boss, do you have that MP3 player with the legendary lottery card in stock?"

When they learned that the collaboration version was only one yuan more expensive than the regular version, many people immediately took out their money.

For players who already had the intention to buy, this is practically a free bonus.

For some hesitant potential users, this lottery card became the last straw that broke the camel's back.

Besides Fengtian Technology's directly operated stores, internet cafe owners across the country are beaming with joy.

Business, which had been declining, has become booming again because of this "Martial Arts Tournament".

Players are going to extreme lengths to reach level 40.

Storm Network flagship store in Pudong, Shanghai.

"Old Tian, ​​Old Sun, stop dawdling and get online! We're staying up all night!"

Wang Xu tossed his schoolbag onto the table and expertly turned on the computer and logged in.

"Here it comes!"

Old Tian pushed up his glasses, his face beaming with excitement. "Damn, this time the official team is serious! The top three get a Dragon Slayer Sword! The stats look absolutely divine!"

"Don't even think about slaying the dragon; that's reserved for the number one player in the entire server."

Old Sun was quite pragmatic: "Our goal is to break into the top 100! If we do, we can attend an offline gathering, with all travel and accommodation expenses covered, and we'll even get to see celebrities!"

"Yes! I heard they're going to invite Jay Chou? If it's true, I have to go!" Wang Xu is also a die-hard fan of Jay Chou.

"Stop talking nonsense and hurry up and level up! The highest level in the entire server is only 35 right now, and we're still a long way from level 40. But these three months are definitely going to be a tough battle, and whoever slacks off will fall behind."

The three formed a team, bought the potions, and plunged into the stone tomb formation.

During a break from killing monsters, Lao Tian suddenly complained, "Damn, I'm almost out of game time again. I've been leveling up so fast these past few days, the 35 yuan card isn't enough to keep me going."

"Are you stupid?" Wang Xu rolled his eyes at him. "We're going to be fighting a long battle this time, so we should just buy a monthly pass! 50 yuan a month for unlimited play, it's much more cost-effective than paying by the hour."

"That's right, I'll go buy a monthly pass." Old Tian got up and ran to the front desk.

Such scenes are constantly playing out in internet cafes across the country.

The sales of the legendary monthly card have skyrocketed.

For players, it used to be something they would only play occasionally, buying a game card and slowly grinding away.

But now that there's the goal of the "Martial Arts Tournament," in order to reach level 40 within three months, you have to stay online for long periods of time, making the monthly card the most cost-effective option.

This also directly led to a subtle change in the company's revenue structure.

Although the sales share of high-priced prepaid cards has decreased, the overall payment rate and user stickiness have increased significantly.

......

The "World's Number One Martial Arts Tournament" was a powerful remedy, but it had only one side effect on "Legend of Mir"—the servers were almost overwhelmed.

According to real-time monitoring data from the backend, the server load curve spiked vertically at a 90-degree angle on the night the announcement was issued.

The number of concurrent online users not only easily recovered the lost ground of one million, but also continued to surge, with the peak exceeding 1.6 million!

This data is even more alarming than the peak during the Spring Festival period.

Just one week later, the sales report of the prepaid cards compiled by the finance department was even more astonishing, with sales increasing by nearly 90% compared to the previous week.

Players don't care about the cost of game time cards in order to level up quickly; some even hoard dozens of monthly cards at once.

Meanwhile, the co-branding strategy has also begun to show results at Fengtian Technology.

Although they are digital products and not purchased as frequently as prepaid cards, the co-branded models with "lottery codes" sold more than 1,200 units in ten directly operated stores in a week.

This is an unexpected bonus for a brand that is just starting out.

Time flies by in our busy lives, and before we knew it, Labor Day had passed and we were in early May.

May 4th, the first working day after the long holiday.

Chen Feng sat behind his large desk, holding a teacup, listening to Lin Wan and Su Qing's monthly reports.

"Mr. Chen, the results for April are out."

Lin Wan spoke first, her voice brimming with excitement, "Throughout April, the total sales of Fengtian Technology's F1 and T1 products reached 48,530 units."

"Among them, the high-end flagship F1 sold 8960 units, accounting for about 18.5%. The low-end T1, which sells in large quantities, continued to perform strongly, with the 128M version selling more than 21,000 units and the 256M version selling more than 18,000 units."

"Financial records show that total revenue reached 89 million yuan in April, with a net profit of... 17.2 million yuan!"

"In addition, of the nearly 50,000 units sold, the collaboration with 'Legend' accounted for about 12%. It has to be said that this marketing campaign was very successful."

After hearing this, Chen Feng's lips curled up slightly.

With a monthly net profit of over 17 million, although it can't compare to the money-grabbing gaming business, this profit margin is quite astonishing in the real economy.

"Well done."

Chen Feng put down his teacup, tapped his fingers lightly on the table, and looked at Lin Wan. "Now that our model has been proven successful, we should accelerate our expansion."

"The market potential of these four first-tier cities—Beijing, Shanghai, Guangzhou, and Shenzhen—is far from being fully tapped. What I mean is, we should increase the number of directly operated stores in each city to five, forming a grid-like coverage."

"As for other provincial capitals, we will select those with a strong economic foundation and a large young population, and add twelve more directly operated stores in the first batch."

"Based on this calculation, our nationwide direct sales network can be expanded to around 40 stores."

"Okay, Mr. Chen, I'll arrange the site selection right away."

Lin Wan agreed readily, then turned to Su Qing beside her, "Regarding the site selection, we'll have to trouble President Su's ground promotion team to help us make a decision. They are most familiar with the business districts in various places."

Su Qing laughed heartily: "No problem, it's our own business, we'll definitely do our best. I'll have the heads of each province send you the information on prime locations later."

"Okay, then thank you for your hard work, Ms. Su." Lin Wan nodded her thanks.

After arranging the hardware matters, Chen Feng turned his gaze to Su Qing: "President Su, tell me about your side. Did the data for April surprise you?"

Su Qing took a deep breath and a confident smile appeared on her face: "President Chen, it's more than just a surprise, it's downright shocking."

"Thanks to the boost from the martial arts tournament, 'Legend of Mir' achieved record-breaking revenue in April, with total revenue exceeding 92 million!"

"Moreover, this enthusiasm is still going strong. After all, there are still two months until the competition on July 10th, and the players' enthusiasm for leveling up shows no signs of waning."

"I'm confident that we can maintain this level of revenue in May, and even challenge the 100 million mark!"