Entertainment: Starting from joining Kugou Video

Inside the conference room.

The production team of "Produce 101" has begun its pre-broadcast promotion.

"Tang Lou, what are your thoughts and ideas?"

Shen Jiamin was completely convinced by this young man and humbly began to ask him for advice.

The operations manager listened attentively and took notes.

Based on his experience from his previous life, Tang Lou proposed his own approach:

"We can market from both online and offline perspectives."

"We can launch a 'Route 101 Nighttime Dream Tram' to provide free transportation for women who work late at night, conveying the message of protecting young girls' dreams."

"The entire event can continue until our program goes live, covering all office areas in Hangzhou and Beijing."

"Online, we can launch 'My Teenage Dream,' which evokes empathy through the stories of ordinary girls pursuing their dreams."

Drawing on his previous life's successful experience, Tang Lou proposed not just concepts, but also detailed implementations in various aspects.

After listening, the entire project team was full of praise.

"Editor-in-Chief Tang, you are truly an all-rounder! You are good at program planning, and even your marketing is so talented."

The strategy proposed by Tang Lou was unanimously approved by everyone.

"Editor-in-Chief Tang, what are your thoughts on our program's poster?"

Tang Lou thought for a moment and wrote down a promotional slogan on the paper:

What frustrates you will eventually end, and what you eagerly anticipate is on its way!

Looking at the promotional slogan written by Tang Lou, everyone was once again amazed by Tang Lou's literary talent.

"Brilliant! This is the perfect caption for our poster!"

Next, Tang Lou proposed marketing the contestants' backgrounds, with Yang Chaoyue, whom he had selected, being a prime example.

"My overall strategy is to generate buzz before the show even airs by leveraging offline events to create resonance and amplify online discussion."

"In terms of content, our selling points are: talent first, diverse aesthetics, and breaking the traditional framework of variety shows!"

After Tang Lou finished speaking, there was a round of applause and cheers in the conference room.

After the publicity strategy was formulated, the meeting summary was also delivered to Shen Yan's desk.

Shen Yan was very approving of the publicity plan led by Tang Lou.

I went to the station and saw that there really was a free shuttle bus specifically for women working the night shift.

"Produce 101, this show is so positive, it makes people feel warm."

Following the promotional posters on the tram, Liu Yueting logged onto Weibo and started searching.

"#101FirstExperience# conveys the attitude of girls. When girls have attitude, they are not confused about the future."

Seeing the related topics on Weibo, Liu Yueting immediately became interested.

Under this topic, many girls shared their stories and their attitudes toward the future.

"Ordinary girls pursuing their dreams, the contestants on this show are really interesting, especially Yang Chaoyue, a factory girl who came to participate in the show for wages, so down-to-earth."

Liu Yueting also shared her story of coming to Hangzhou to work and pursue her dreams.

"Girls, keep going! Our future is not just a dream!"

Guided by the offline evening bus, once on the tram, the girls, who were already using their phones to pass the time, would mostly click on and search for topics related to "Produce 101".

Girls are naturally very gossipy, so how could they resist sharing such an interesting variety show?

It spread like wildfire, and various topics had already exploded even before the show started.

Many girls eagerly awaited the premiere of the show.

As the premiere date approached, the entire leadership and project team of KuMao Video became increasingly tense.

The performance of the premiere determined the success or failure of the program, and all members of the project team were staring intently at the screen, waiting for the playback data.

In the president's office of the Hangzhou business unit, Shen Yan was also feeling somewhat uneasy.

Although he had already watched the first episode of the show, there was still a difference between his personal judgment and the market's reaction.

He applied for a large amount of funding for this project and made a solemn pledge to his superiors.

This is also the first report card he has delivered since taking over the Hangzhou business unit. If he messes it up, his position will be just as precarious.

"Tang Lou, this time we're really counting on you. Don't let me down."

In the project team, Shen Jiamin was holding a bracelet in one hand, silently praying.

This project is crucial to the performance and future of the entire team; if it fails, he, as the project leader, will bear the brunt of the consequences.

Although the show is novel, it also means uncertainty. The market's reaction can be brutal, and the production team's judgment may not always be correct.

"May the god of variety shows bless our program!"

While the team members waited anxiously, Tang Lou casually texted Yang Chaoyue.

"Boss, aren't you nervous? Our show is about to air, and I'm too scared to watch it."

"Oh my god, I'm so nervous. I wonder if people will laugh at me for being stupid and unsophisticated after it airs."

Yang Chaoyue clearly lacked confidence; she was quite self-aware, and the so-called "audience appeal" was just polite consolation from the mentors.

"No one would like an ugly duckling like me. I'm already very happy to receive the salary from the production team."

"Boss, thank you for the 1,000 yuan bonus!"

Seeing Yang Chaoyue's self-deprecating humor, Tang Lou encouraged her:

"Chaoyue, believe me. After today, you will no longer be just an ordinary person."

Your days will get better and better.

"Hehe, although I know it's impossible, I still want to thank the young boss. Thank you for thinking so highly of me and encouraging me."

"No one has ever been this kind to me."

Tang Lou looked at the seventeen-year-old girl's immature writing, smiled slightly, and replied earnestly:

"Since you called me 'little boss,' of course I'll help you make lots and lots of money."

Besides the members of the production team, including Tang Lou, the mentors were also extremely nervous.

Hangzhou Hotel.

Show Lo just vented his frustrations with his manager, Xiao Shuang.

"I don't know if this choice was right. I hope the show will be well-received after it airs and open the door for me in the Chinese entertainment industry's variety show scene."

Xiao Shuang wiped her mouth with a tissue and said happily:

"Whether 'Produce 101' will be successful is unknown, but 'Go Fighting!' has been delayed because the casting for the main cast of 'Go Fighting!' is still undecided, and it's unclear when filming will even begin."

Qingdao.

Huang Zitao was having dinner with her parents in her own villa.

"Dad, Mom, I've decided to terminate my contract with SM Entertainment."

"Whether I can get back on my feet this time depends on the response to 'Produce 101'. If the show becomes a hit, then my future work will get off to a good start."

"Tao Tao, Mom believes you're the best. Your show will definitely be fine."

The family of three ate their meal while watching TV, waiting for the program to officially launch.

On the KuMiao Video website, the homepage is now entirely dedicated to promoting "Produce 101".

Even the app icon has been replaced with elements from Produce 101.

On Weibo and other social media platforms, there are numerous promotional materials from various program teams:

My teenage dream

Where are you dreaming?

I knew from my first day in the dorm that I wouldn't be going back like this.

Dreams are not afraid of death, they are just burning with passion.

When people do what they love, their eyes light up, and I don't want that light to go out.

I'm waiting for an opportunity to break through the soil and grow towards the sun.

...

Before the broadcast even started, the show had already garnered over 60 views on Weibo in a single day.

#101FirstExperience# has garnered over 10 million views and trended on social media!

The program officially went live at 20:00 PM.

The show released two episodes in total. The first episode was available to members, while the second episode required a paid advance viewing option, allowing viewers to watch it a week in advance.

In addition, there are spin-off programs that require separate subscriptions and payments, including "101 Dormitory Diary", "101 Advanced Practice Room", and "Produce 101 Mentor Classroom".

In short, it's about making the most of one thing, especially with the emergence of the advanced on-demand viewing concept!

"It's on air!"

"It garnered over 30 million views in just one hour!"

"In less than three hours, it garnered 20 billion views and 1000 million discussions on Weibo!"

"#FirstExperienceOnProduce101# and #MentorRankings# are trending!"

"China's first girl group survival show!"

"A phenomenal hit variety show, Kugou Music surpasses iQiyi, Tencent Video, and other platforms to take the lead!"

Clearly, the first episode was a huge hit!