Entertainment: Starting from joining Kugou Video

Chapter 138 of "Rock & Roast" is now available.

Penguin Video.

The head of the variety show department is holding a meeting with team members to discuss the upcoming self-produced and online release plans.

According to the timeline of the previous life, this year is the period when Tencent Video is in the limelight, launching three phenomenal self-produced variety shows: "Roast Conference", "Rock & Roast" and "The Coming One". At the same time, it also holds the copyright to variety shows such as "Keep Running".

However, under Tanglou's strategic planning, all three top-tier IP series have been acquired by Tanglou, directly resulting in a void in Tencent Video's flagship variety shows.

The head of Tencent Video was in a very heavy mood. He had already contacted Wajijiwa Entertainment to collaborate on producing the S-level variety show "The Coming One".

However, just a few days ago, Longdanni expressed its intention to end the cooperation. After further investigation, the person in charge of Tencent Video learned that Tang Lou had personally invested in Wajijiwa and become the second largest shareholder after Longdanni.

As a result, Wajijiwa Entertainment has completely sided with Kumei, and "The Coming One" has already become Kumei's possession.

Planning a top-notch variety show requires the collaboration of a team, including planners and directors, with the program producer being the key figure.

Generally speaking, few people can work across multiple fields to create different types of programs. Therefore, the creation of a good variety show requires the core figure to have gone through many years of growth and a lot of accumulation before they can finally achieve great success.

The head of Tencent Video originally had high hopes for Longdanni's "The Coming One," which had accumulated years of experience. Now that the project is gone, it's simply impossible to assemble a team temporarily to produce a similar program.

In the realm of language-based variety shows, Kuaishou's "Roast Conference" currently reigns supreme, and they are also preparing a series of variety shows called "Rock & Roast." Even if Tencent wants to grab a share of the market, the programs they produce will most likely be poor imitations.

After several direct confrontations, the Penguin team realized one thing: Coolcat's Tanglou is not to be trifled with.

If you confront him head-on, you'll most likely just end up failing miserably and becoming his stepping stone.

So, after the meeting lasted for half a day, everyone finally reached the consensus that they should not go and run into the line of fire of the tenement building.

During the period when KuMiao Video's self-produced variety shows were airing, Suoqiekai (a Chinese video platform) has recently started producing its own self-produced variety shows.

Tencent Video has plenty of money, and it seems to be planning to compensate for its lack of hit shows by purchasing a large number of copyrighted variety shows.

After a round of screening, in addition to the classic copyrighted variety show "Running Man", Tencent Video also spent a lot of money to acquire "High Energy Youth Group", a program that features a lineup of young and handsome male celebrities.

This way, at least there will be new variety shows on the platform. As for self-produced variety shows and flagship variety shows, they will need to be carefully polished in the future.

With Tencent Video actively avoiding direct confrontation, other video platforms on the market are even less capable of competing.

Kiwifruit is in a similarly dire situation, having only retained a classic IP from many years ago and produced a mediocre show called "Qipa Talk Show".

This program is also the last collaborative project between Miwei Media and Kiwi.

In addition, Kiwifruit also launched a show called "College Students Are Here 2", which also played the safe card. The investment was not large, and there were some loyal viewers. It was impossible for it to become a hit, but it was still possible to make a basic profit.

While Tencent Video and iQiyi Video were keeping a low profile, only Youku was left in the market, being high-profile and flamboyant!

At Tang Lou's suggestion, the official website of KuMiao Video directly featured programs such as "Rock & Roast" and "The Coming One".

The promotional and preview activities for the three variety shows "The Rap of China".

The announcement of the release of these three S-level variety shows caused a sensation throughout the industry.

"Is this Cool Cat that powerful now? It has released trailers for three shows in a row, and they are all completely new variety shows of different types."

"The 'Rock & Roast' show, adapted from the original cast of 'Roast Conference,' will undoubtedly be a bonanza for the stand-up comedy industry. But can this niche culture truly break into the mainstream and become a favorite among young people?"

"Or rather, whether a niche cultural show like 'Rock & Roast' can replicate the success of 'The Big Band' and become a phenomenon-level variety show is something to look forward to."

"I don't know whether to say that the Tanglou team is genuinely confident and capable, or that they've become a bit arrogant because of the success of their previous projects. Preparing to release three completely different variety shows all at once—aren't they afraid of investment failure and damage to their reputation?"

""

"Exactly. Look at Tencent Video and iQiyi Video this year; they've been steadily building their success. Will Youku stumble this time? Just because you've successfully produced two niche cultural programs doesn't mean you'll always be successful."

"The show 'The Rap of China' is clearly another major implementation of Tanglou's niche culture variety show strategy. However, isn't hip-hop and rapping something that's exclusive to those black people abroad? Won't it be too low-class, and the whole show will suffer huge losses?"

"Exactly! Hip-hop and rap are considered low-brow entertainment overseas. Can they really take root and flourish in our country?"

"And then there's that 'The Coming One' show, a collaboration between Longdanni's team and Tanglou. It's another one of those talent shows; I'm already tired of seeing them. Does Tanglou want to replicate the success of 'Produce 101'?"

"I watched 'Produce 101' because I was looking forward to the girl group competition. I wonder if 'The Coming One' will be too boring this time?"

""

The announcement of three flagship variety shows by Coolcat has sparked considerable controversy.

Everyone felt that Tanglou and Cool Cat were being too radical and optimistic about this.

The production standards for these three segments are very high, and the investment is also huge. If they fail, although it will not affect the overall situation, it will still damage Cool Cat's reputation.

Moreover, with three variety shows airing in quick succession, will viewers experience aesthetic fatigue?

For these three segments, it would be considered an ideal situation if even one of them could become a huge hit.

Within KuMiao Video, there are some differing opinions regarding Tanglou's plan to launch three completely different types of variety shows in the near future.

Some people think it's too risky, and that just because a few projects were successful, we shouldn't produce so many niche culture variety shows.

If the three variety shows don't achieve good results or receive poor reviews after they are released, it will make viewers feel that Coolcat's original intention has changed. It is no longer striving for excellence, but blindly releasing new shows quickly in order to pursue revenue, giving people a very ugly impression.

Of course, some people believe that Tanglou's preparation of three completely different variety shows almost in one order, and the simultaneous promotion of the projects with three completely different teams, may have resulted in insufficient energy, causing each of the three projects to fall short of its ideal state.

Everyone certainly believes in Tanglou's capabilities, but the level of dedication to doing one project wholeheartedly is completely different from doing three projects half-heartedly.

The resources and relationships involved in the three programs are quite complex. To be honest, it would be quite an achievement to do even one of them well. However, Tang Lou wanted to launch all three projects one after the other. In the eyes of some conservative leaders and colleagues, Tang Lou would only ruin his reputation by doing so.