Entertainment: Starting from joining Kugou Video

Chapter 140: A Benchmark for Variety Shows!

Thanks to the brilliant performances of these stand-up comedians, the first episode of "Rock & Roast" became a huge hit.

These stand-up comedy routines are very easy to spread, especially some of the memorable lines that have led to many netizens forwarding and imitating them.

During this period, other video platforms avoided competing with KuMiao, resulting in a lack of competitive variety shows on the market. After seeing the high praise for the first episode of "Rock & Roast", viewers flocked to it immediately.

"Roast" already had a large fan base, but at that time, many viewers didn't know much about the stand-up comedy industry and watched the show mainly for the celebrity guests.

However, this time, "Rock & Roast" officially showcased a new industry and a new art form to the outside world.

Compared to the self-deprecating humor and banter among celebrities, these jokes from ordinary people are clearly more diverse and relatable.

Contestants from different professions and backgrounds stood on the stage expressing their views and stances.

After watching, viewers will inevitably be moved by a few of the guests, and they will feel a sense of resonance with them.

The immersive and joyful atmosphere of the jokes inspired many viewers to spontaneously promote them.

The format of "Rock & Roast" is competitive, which makes the show full of suspense and interaction.

Everyone has their favorite contestants and looks forward to their performance in the future, which naturally creates user stickiness for the show! □ Laymen watch the spectacle, experts see the details.

The executives of the other variety show video platforms also began to study it carefully.

Looking at the premiere data of "Rock & Roast", even these industry veterans were quite surprised.

This is a very niche field, and an industry with not many practitioners.

Unexpectedly, Tang Lou played this seemingly insignificant card so perfectly.

This is undoubtedly due to the foundation laid by the previous "Roast Conference," as well as the number of members on the Coolcat platform and the platform's own appeal.

Coolcat Hangzhou Business Unit.

For the colleagues in the data analysis department, the happiest and most painful thing is the statistics on project playback data, etc., in the Tanglou area.

The joy lies in the fact that Tanglou consistently achieves astonishing figures, and as employees of Coolcat, they are naturally proud of it.

The painful part is that these moments are truly exhausting. President Tang has many projects and they are very frequent. Most importantly, President Tang's projects are basically the ones that the leaders of Coolcat are most concerned about. They dare not relax at all and must always be on high alert.

After working through the night to collect and organize the data, the premiere data for the program was finally released early this morning.

"Congratulations, Mr. Tang, and congratulations to the 'Rock & Roast' project team! Our first episode has already surpassed 5 million views in 12 hours!"

million!

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"In just one night, 45 trending topics appeared on Weibo's trending list, especially the jokes by contestants such as Wang Jianguo, Li Dan, and Siwen, which sparked discussions and recommendations from more than 7000 influential users."

"The total number of discussions on Weibo has exceeded 1000 million!"

'

Besides the viewership and discussion data, the most surprising thing is the show's sponsorship situation.

"The 'Rock & Roast' show garnered 3 million yuan in sponsorships before its premiere! There were a total of 9 sponsors."

"After our premiere became a huge hit, many sponsors came to negotiate, hoping to be associated with the 'Rock & Roast' IP series. In addition to the following episodes, they were also very optimistic about the second and third seasons."

Clearly, the format of "Rock & Roast" will only grow in influence and receive more attention as time goes on.

This kind of show has the potential to continue running. Compared to idol talent shows, talk shows obviously have a lower barrier to entry and can attract more people from all walks of life.

Currently, the model of the Candy Stand-up Comedy Training Camp has matured, and with the increasing number of offline stand-up comedy clubs, especially in first-tier cities, stand-up comedy culture has become a trendy and intellectually profound culture.

Many young people choose to listen to a stand-up comedy show, or go directly to an open mic and give a five-minute stand-up comedy performance.

With online and offline audiences, a training system, and the opportunity to appear on shows and become a star—a high-potential career path—many young people with dreams have entered this industry.

Under this virtuous cycle, the stand-up comedy industry entered a period of explosive growth.

Tang Lou himself did not expect that, under the huge influence of KuMiao, this generation of "Rock & Roast" would attract more attention and make the industry mature rapidly.

The public's opinion of "Rock & Roast" is almost entirely positive, and the show has a very good reputation.

Compared to band culture, stand-up comedy is obviously easier for people to accept, understand, and participate in.

Stand-up comedy and public speaking are very similar; both involve expressing opinions and showcasing oneself. The only difference is that stand-up comedy incorporates more humor.

Therefore, this kind of program is not only watched by adults and college students, but also by many junior high school students and elementary school students.

This directly brought this niche culture to the mainstream and made it another benchmark variety show in recent years.

The stand-up comedy industry has become an industry that is widely recognized and loved by audiences.

In particular, the presence of some highly educated actors has made the industry more viewed favorably by many.

Pang Bo, a prominent figure from the first season of the show, is a prime example. A graduate of the Computer Science Department at Shanghai Jiao Tong University, Pang Bo is an absolute top student. Coupled with his good looks and outstanding writing skills, he has won over many viewers, making him a loyal fan of "Rock & Roast."

This is only the first season. Later, there will be Li Xueqin from Yenching University, Niao Niao from Yenching University, Hu Lan from Columbia University, and others.

The addition of these highly intelligent and educated individuals has given the industry a better impression on the audience.

In short, after the "Rock & Roast" show became a huge hit under Tanglou's management, the value of the artists signed under its management also began to rise.

Candy Culture, the producer of "Rock & Roast" and "Roast Conference", has also begun to truly enter people's field of vision.

Through its investment in Candy Culture, Tanglou has once again achieved a huge profit.

Following the success of "Rock & Roast," industry peers began to pay attention to Tanglou's next two shows.

After all, Tanglou is preparing to release three variety shows in the next period of time, including "The Rap of China" and "The Coming One," which are programs in completely different tracks.

If all goes well, Tanglou will definitely be a legend, and Cool Cat will be unrivaled in the variety show field.