My game is depressing worldwide.

"A speedrunning challenge?" Shen Qingtu was completely confused. "What does this have to do with the promotion of my new work?"

"Senior, what do you think is the best way to promote games right now?"

"Of course it's live streaming." Shen Qingtu still didn't quite understand. "But game streamers don't charge low prices for commercial projects."

"Streamers and games have a mutually beneficial relationship. We need the streamers' traffic, and the streamers need effective games to gain followers," Chen Xuan smiled slightly. "And the speedrun challenge is an opportunity for both of us to benefit from each other..."

In fact, a similar model had already been thoroughly explored in Chen Xuan's previous life.

Whenever a challenging game is released, live streaming platforms and official websites launch speedrun challenges, rewarding streamers who achieve the goal with cash or streaming traffic.

The live streaming platform and its official team will also create a dedicated page to help viewers find similar content.

The advantage of this is that the traffic is highly concentrated, making it easy to attract people who are interested in it.

Entertainment streamers attract attention by repeatedly saying things like "I died," "I'm bad at it," and "You died."

Tech streamers use dazzling maneuvers and wheelchair-powered walkthroughs to entice players who are stuck on a level.

It's not fresh at all.

However, in the Blue Star world, due to historical reasons, the game industry started late but developed rapidly.

Many manufacturers have realized the potential of live streaming for game promotion, but large companies are difficult to change course, and their ingrained thinking still makes them heavily reliant on traditional promotional models.

This model of tying the interests of streamers and game publishers together for promotion is unprecedented.

This is the first time such an event has been held, and given iwanna's current viral popularity online, attracting a lot of attention is not a problem.

Chen Xuan gave the streamers the fans they wanted, and promoting "To the Moon" was what they had to give up.

This kind of trick works best the first time and is most suitable for getting something for free.

It will become more difficult for streamers as they become more skilled.

The initial version of the game will only be available on the official store and Steam platform. Once it has gained a certain reputation, other channels and platforms will naturally come to it.

Throughout this entire process, there was absolutely no interaction with Tianshuo's publicity department.

Therefore, Wang Hongguang's subtle threats were completely useless.

After Chen Xuan finished speaking eloquently, Shen Qingtu immediately fell into deep thought.

After a long while, she rubbed her temples and said in a muffled voice, "I'm really curious, how do you come up with so many clever ideas?"

Chen Xuan nodded matter-of-factly: "I am a game producer, this is my job. The specific development of the game will still be handled by you and Zhou Qian, I am just the one in charge."

"Yes, yes, yes, they've even provided the script, the one who's both father and mother to the boss." Shen Qingtu smiled, "Give me one day to handle things."

"Okay, see you the day after tomorrow."

After parting ways in the cafeteria, Chen Xuan returned to the boys' dormitory.

As soon as you reach the door, you can hear the lively chatter inside.

There are 6 people in dormitory 1338, and they are discussing what happened at school that morning.

"Holy crap, iwanna was developed by you and Xuan'er? I was completely confused yesterday, how did this game suddenly become so popular?"

"It's a pity that these kinds of derivative games aren't easy to monetize, right? They're popular, but they're not very useful."

"Zhou Qian, I still advise you to think it over. You're also a developer of iwanna. Even if you're not as outstanding as Chen Xuan, getting a job shouldn't be a problem. Independent game development is a dead end!"

Then Zhou Qian's voice came.

"It's better to have some personal pursuits than to make boring reskinned games at those big companies. Besides, I can learn a lot from Brother Xuan, so I feel like I've gained something."

"You're just too naive. You don't really think Chen Xuan can stay popular forever just because he got a few games popular by luck, do you?"

Chen Xuan pushed open the door and entered, and the conversation inside immediately stopped.

I glanced at the boy smoking by the dormitory window.

His name is Tang Bai. He has an uncle who works as a combat planner at a large company. Through his connections, he got a referral qualification, so he did not participate in the school's project demonstration activities.

The ass decides the head.

Having grown up surrounded by such influences, he naturally looked down on small workshops, or rather, independent games.

They believe this is a high-cost lottery; if you don't win, you lose a lot, and if you do win, the benefits are not great.

"What are you chatting about? It's so lively." Chen Xuan walked into the dormitory.

"Your brothers are all envious of you. You already have three representative works before you've even graduated," Yu Xiaoming said with a smile, trying to smooth things over.

"Please sit down, everyone. I have something to tell you all."

Upon hearing this, Zhou Qian's eyes lit up, and he immediately sat up straight like a primary school student.

Others, whether they were playing on their phones or lying in bed, also perked up their heads.

"I'm planning to set up a studio, initially focusing on buy-to-play single-player games. The confirmed members are Senior Shen Qingtu and Zhou Qian." Chen Xuan looked at his roommates, with whom he spent so much time. "Anyone interested in joining can ask me for details."

Upon hearing this, Tang Bai was stunned for a moment, then remained silent and continued smoking.

The remaining two, though somewhat shocked by Shen Qingtu's reputation as a genius senior in their field, still declined.

"I plan to go back to my hometown after graduation. The cost of living in Lincheng is too high."

"I'm planning to change careers; game development just isn't for me."

Yu Xiaoming hesitated for a few seconds, then said somewhat embarrassedly, "Brother Xuan, can I give you an answer later? I still have some messy things to deal with at home."

"I understand, your dad still hopes you'll inherit the family business," Chen Xuan joked, then looked at the last person, "Where's Xiaobai?"

Tang Bai, seemingly unconcerned, said, "I don't need to. I've already decided to go to my uncle's company. Chen Xuan, if you ask me, you should take this opportunity to join a big company. Indie games really have no future. Don't blame me for being blunt!"

"Am I such a petty person?" Chen Xuan said calmly.

The opportunity has been given, and this is the only chance we'll get.

Everyone has his own life.

The dormitory returned to its lively state.

Some were playing games, some were studying, and some were talking on the phone with their girlfriends.

Chen Xuan turned on his computer and continued working.

The new map for the speedrun challenge still needs to be made, but that's not urgent.

The most urgent task is to update today's novel.

I glanced at the D drive and found an extra folder.

Original character artwork from Clannad obtained through a system lottery.

Upon opening it, just as he expected, every named character in the game was there.

To Chen Xuan's even greater surprise, the original artwork was not only close to the style of the animated version, but also included some modifications.

It not only retains the essence and spirit of the character, but also better suits the aesthetics of modern people.

Well, simply put, it looks better.

This is understandable, given that the game is quite old, having been released over 20 years ago.

Even the animation is already an old work, seventeen or eighteen years old.

Keep flipping through.

It's not just character concept art, but also scene concept art, cutscene concept art, and more—a huge amount to satisfy your needs.

Chen Xuan nodded in satisfaction and immediately began revising the work.

Each character's appearance is accompanied by an original character illustration, which is then inserted into the artwork.

When a new scene appears, provide the original artwork for that scene.

The original artwork for the cutscenes isn't needed yet; we haven't reached that part of the story.

After all this is done.

Chen Xuan activated the system.

Use the [Efficiency Booster (Blue Quality)]!

start working!

The clattering of keyboards echoed through the dormitory; the keys were practically blurring out afterimages.