My game is depressing worldwide.

It won't be long.

Although she received Chen Xuan's promise, Sun Zhirui still had some hesitation.

She is not the same as Xiong Xuewen.

One is a passionate fan of secondhand games, and the other is a loyal fan of action games.

At this time.

Ding ding ding~

Just then, there was a knock on the office door.

After receiving permission, Yu Xiaoming walked in. He seemed somewhat surprised, but when he saw Sun Zhirui, he choked up and didn't say anything.

"Brother Xuan, who is this?"

"Oh, this is Sun Zhirui, the newest member of the studio, a combat strategist. This is my secretary, Yu Xiaoming. Please feel free to speak your mind."

After exchanging greetings, Yu Xiaoming asked, "Brother Xuan, do you remember when you asked me to contact the WGA organizing committee a while ago to inquire about the broadcast?"

Chen Xuan nodded, of course he remembered.

Now that the studio's product portfolio has grown significantly, it's time to gradually target players worldwide.

Especially the projects Dark Souls and Honkai Impact 3.

The original Dark Souls was a complete flop in China; it was only thanks to its outstanding performance in overseas markets that this game that changed the gaming industry survived.

Is the storyline important? Yes, it is, but excellent gameplay can transcend race and nationality, allowing players all over the world to experience its charm.

The latter, Honkai Impact 3, is most powerful because of its storyline.

We are all human, and while our standards for judging a good story may differ, they are largely similar. Moreover, thanks to the cultural export of our community in recent years, anime and manga have a very large audience not only in China but also around the world.

These are all very suitable for global promotion from the very beginning of the launch.

Game shows, especially influential ones, have become the best promotional channel.

With the arrival of December, the WGA annual game selection project has officially entered its countdown.

This is a grand event that players all over the world are paying attention to.

The games listed above all attract significant traffic.

Chen Xuan certainly didn't want to let this opportunity slip by.

However, WGA isn't something you can just get into by paying money.

Either it's a long-established, reputable factory.

Either it's a new installment in a classic series.

Although Yu Xiaoming was sent to contact them long ago, no reply has been received.

"Did they reply?"

"Or rather... they contacted us proactively through business cooperation emails." Yu Xiaoming's expression was somewhat strange. "They even proactively asked us if we wanted to log on to the WGA platform to promote our new work."

Oh?

Chen Xuan stroked his chin; this was rather intriguing.

"What's the price?"

"30 seconds for $30, but they seem to know our current situation, saying that they only accept trailers for buy-to-play single-player games right now, so we're out of luck."

This is not unexpected.

Although awards for mobile games, such as Best Mobile Game, have been added in recent years, WGA's core audience is still buy-to-play single-player games.

At least they won't do something as stupid as Blizzard doing, asking "Don't you guys have cell phones?" during the highly anticipated Diablo 4 release.

"Contact the organizing committee; we have a 200-second video clip we want to collaborate with them on."

"Okay, Brother Xuan, I'll try to bargain and see if I can get a discount."

After saying that, Yu Xiaoming hurriedly left the office.

After this incident...

"...You're that optimistic about Dark Souls? Asylum Studios must be facing some financial difficulties, right?"

"Of course, how can I... cough cough, convince others if I don't first convince myself?"

"Sigh... alright then." Sun Zhirui stretched. "As expected of the 'Asylum Studio,' it's really crazy enough."

After seeing off the new combat strategist, Chen Xuan returned to his office.

Chen Xuan immediately summoned the system panel.

Current defense penetration value balance: 27

[Would you like to spend 6 armor penetration points to exchange for the Dark Souls 3 cinematic?]

Yes!

...

...

The date is May 27th.

The development of Honkai Impact 3rd is in full swing, and Dark Souls is also in the early stages of development.

On this day, a familiar old friend came to the studio.

"Mr. Chen, seeing is believing. Who would have thought that the studio that gained some popularity a little over a year ago thanks to iwanna would now be living in an office building? I hope Mr. Chen can maintain this momentum!"

Fang Juexia toured the new mental hospital's workshop and couldn't help but sigh.

As the person in charge of the Pizhan Games section, he came to Lincheng from Donghai City for the purpose of handling the distribution of "Honkai Impact 3".

"Maintain?" Chen Xuan chuckled. "Manager Fang, are you cursing me? I think our future will be much more than this."

"No, no." Fang Juexia chuckled, pointing to an empty wall and asking, "Where is this?"

"Oh, the wall of honor, but it's empty for now."

Fang Juexia stared into thought at a wall that was two meters high and three meters wide.

No, buddy.

With so many empty spaces, how many things are you going to put in there?

Are you sure you won't put in some kind of award like "Best XX Game Award" from XX website?

However, out of politeness, he refrained from speaking for the time being.

After a brief tour, the two sat down and began to discuss business.

"Manager Fang, I really need to thank you for your help during the 'Outlast' incident a while ago."

"Hey, it's a win-win situation. Although there were quite a few problems afterward, we did get a lot of new user traffic."

Fang Juexia touched his nose, still feeling a lingering fear.

Fortunately, the game became a hit.

If you win the bet, the benefits will be substantial.

The bet was lost, the platform didn't profit, and they got themselves into a lot of trouble...

Then he, as the person in charge, is in big trouble.

Fortunately, the results are good.

Outlast not only became a hit game, but also sparked a wave of discussion about the political system of Western University, mainly on Pixiv.

This kind of gambling is something I can't do anymore...

"Alright, Manager Fang, let's get down to business. How are things progressing internally regarding Pixiv's acquisition of the rights to distribute 'Honkai Impact 3'?"

Speaking of this, Fang Juexia looked a little embarrassed, and his voice lowered: "...40%."

Upon hearing this, Chen Xuan frowned: "40%? That's so much? Manager Fang, isn't your platform lacking in sincerity?"

Fang Juexia's expression became even more awkward: "40% is yours, and the platform takes 60%."

Upon hearing this, Chen Xuan's expression turned slightly cold: "Manager Fang, are you joking with me?"

Generally speaking, there are two types of agencies: exclusive and joint operation.

The latter mainly provides download channels and basic payment functions, without having to be responsible for promotion and operation costs, and directly takes a cut of the revenue.

This is no different from logging into the official online store of some mobile phones.

This is also a collaboration model between Asylum Studios and Pixiv.

In the old days, after a game was launched, it was not uncommon for the developer to receive 30% or even 20% of the profits after going through multiple layers of skimming.

But this isn't the old days anymore; 50% is already a typical high commission rate.

Taking a 60% cut is simply unheard of.

"Mr. Chen, please don't be angry." Fang Juexia gave a wry smile. "I have my own reasons... Would you believe me if I said this wasn't my decision?"

Chen Xuan looked at him coldly and said, "You can only talk about believing or not after you've finished speaking."

"Mr. Chen...would you consider postponing Honkai Impact 3?" Fang Juexia asked tentatively. "Although I have more faith in your company's product, Starry Night is a formidable competitor...the promotional resources on the platform must be prioritized for that. If you want to allocate some to Honkai Impact 3, the platform's requirement is an additional 10% commission."

Upon hearing these words, Chen Xuan gave Fang Juexia a cold glance.

Only when the latter became somewhat agitated did he say, "Tian Shuo... you're really holding on tight. Is your platform hoping to live off distributing their games for the rest of your life?"

Tianshuo is one of the largest game developers and distributors in China.

However, Pixiv still has the largest core ACG (Anime, Comics, and Games) community, giving it a very unique platform value.

Therefore, for any second-time game, promotion and marketing inevitably involve Pixiv.

Although Fang Juexia was in charge of the game section, he still couldn't make decisions on such a big matter as the commission rate for game distribution.

After all, this is a platform where value-added services, gaming services, and games each account for a portion of revenue.

Since it involves the platform's finances, it's impossible for the person in charge of the game section to have the final say.

This sense of responsibility is limited to the video field.