Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

Chapter 74 Beverage giants hold a meeting overnight: This endorsement deal is definitely yours!

What does that feel like?

It wasn't as strange or unpalatable as I had imagined.

The first thing you feel upon entering the mouth is warmth.

When cola is heated, most of the carbon dioxide evaporates.

That stimulating "gritty" texture has disappeared.

Instead, it has a smooth, syrupy texture.

The sweetness is therefore exceptionally rich.

Immediately afterwards, a gentle ginger flavor rose from deep in the throat, perfectly neutralizing the sweetness of the cola and leaving only a lingering, warm aftertaste.

As this warm current slid into my stomach, an indescribable feeling of comfort instantly spread throughout my body.

It's like suddenly soaking in a hot spring in the middle of nowhere, where every pore feels relaxed and refreshed.

Liu Yifei stood there, stunned, her eyes filled with disbelief.

This...this is actually...quite delicious?

"How is it?"

Fang Yu looked at her dazed expression and asked with a smile.

Liu Yifei blinked and came back to her senses.

She didn't answer, but instead raised the cup to her lips again.

This time, she took a big gulp.

The warm liquid slid down the esophagus, making the warmth even stronger.

Liu Yifei could even feel her hands and feet slowly warming up.

"It's so...warm."

She finally spoke, her voice tinged with surprise.

"Moreover, the taste isn't strange at all; it's sweet with a hint of ginger, and it's very pleasant to drink."

Zhao Guifang and Fang Daqiang became interested when they saw Liu Yifei's reaction.

"Is it really that good?"

Zhao Guifang poured herself a glass with some skepticism, and, imitating Liu Yifei, carefully took a sip.

"Why?"

Her eyes lit up instantly.

"Hey! You know what, this tastes pretty good!"

She took another big gulp and smacked her lips.

"It's sweet with a hint of ginger, and it leaves a warm, comforting feeling in your stomach after drinking it—it's wonderful!"

Seeing this, Fang Daqiang also filled a large glass and drank it all in one gulp.

"Hmm! Not bad!"

"It's much better than drinking that cold stuff; it's better for our stomachs, especially for us old folks!"

A family of three, plus Liu Tianxian (a famous Chinese actress).

Everyone had a cup of ginger-infused cola in their hands and were thoroughly enjoying themselves.

The viewers in the live stream were completely dumbfounded.

"No way? It's really that good? Judging from their expressions, they don't seem to be acting!"

I'm devastated. I was just laughing at this culinary disaster, and it turns out the clown is actually myself?!

"No way, I can't stand it anymore! I'm going to the kitchen right now to boil some! I want to see what this thing tastes like!"

[Warrior upstairs, we're waiting for you to come back and write your review! The hopes of the whole village rest on your shoulders!]

In no time, countless netizens watching the live stream followed suit.

A unique aroma of cola mixed with ginger shreds began to waft through kitchens across the country.

……

at the same time.

China, Shanghai.

The Coca-Cola Greater China headquarters building was brightly lit.

Zhang Wei, the marketing director, is a middle-aged man with a receding hairline. He is staring intently at the data backend in front of him, his eyes bloodshot.

All the core executives from the marketing, public relations, and legal departments were present at the huge conference table.

They were all urgently summoned back from home by a phone call halfway through their New Year's Eve dinner.

On everyone's face was an undisguised weariness and anger.

On the huge screen in the center of the conference room, a recording of Fang Yu's live broadcast was playing on a loop.

From the epic battle between "toilet cleaner" and "dishwashing water".

The two-component cola that led to the "great reconciliation of the century".

Then came the "ginger boiled in cola" that went viral online.

With each repetition, the atmosphere in the meeting room grew more oppressive.

"Outrageous! Absolutely outrageous!"

The public relations director, a meticulously made-up short-haired woman, slammed her hand on the table in anger.

"Dishwashing water?"

"Our brand, which has been around for over a century, has become nothing more than dishwater in Liu Yifei's mouth?"

"This constitutes serious commercial defamation!"

"I suggest we immediately initiate crisis management and send her a lawyer's letter!"

The head of the legal department adjusted his glasses and said in a deep voice:

"I agree with Director Wang's opinion."

"As a national-level celebrity, Liu Yifei's remarks have a huge influence."

"This highly insulting metaphor has already caused immeasurable negative impact on our brand image."

"We have every reason to file a lawsuit, demanding a public apology and compensation for our losses."

In the meeting room, most people nodded in agreement.

Brand image is the lifeline of a company.

Now our lifeline is being trampled on and rubbed into the ground in front of the whole nation. Who can tolerate this?

However, Zhang Wei, the marketing director, suddenly said:

"Everyone, don't rush to call for war."

He pointed to the real-time updated data backend on the screen.

"Take a look at this."

Upon hearing this, everyone turned their attention to the data backend.

On the screen, several curves were rising wildly at an almost vertical angle.

"This is our brand's search index across the entire internet tonight, which has increased by 300% year-on-year."

"This is the real-time sales data from our official brand flagship store. Just now, all of our inventory was cleared out."

"The keyword 'Coca-Cola' has generated more discussion on major social media platforms than the Spring Festival Gala itself, topping the trending searches."

Zhang Wei paused, picked up a bottle of cola from the table, twisted it open, and took a big gulp.

"Everyone, to win this Spring Festival marketing campaign, we've spent a whopping 300 million yuan over the past two months!"

"Ghosting on splash screens across all platforms, bombarding major TV stations with recurring ads, and even offline subway station signs..."

"And the result? The buzz generated over these past few dozen days is less than a tenth of what someone casually mentioned tonight about 'dishwater'!"

"Right now, the whole internet is talking about our Coca-Cola! Everyone's buying our Coca-Cola!"

The entire conference room.

Everyone was stunned by this terrifying set of data.

Yes, brand image is important, but sales channels are king!

Someone's joke directly led to them achieving their entire year's KPIs.

Where can I reason with this?

"I have a suggestion."

After a long silence, Zhang Wei slowly spoke, his eyes flashing with a gambler's fanaticism.

"Sue Liu Yifei? That's too petty."

"Not only will we not sue, we'll also turn the core instigator of this crisis into our partner!"

"Contact Fang Yu's agent immediately! I want to sign him! Make him our brand ambassador for Greater China!"

……

The same scene played out at PepsiCo's headquarters.

It was also an emergency meeting convened on New Year's Eve.

The same executive was also furious when faced with Fang Yu's insulting nickname, "toilet cleaner."

They also fell into an eerie silence after seeing the terrifying backend data.

Ultimately, their marketing director, a decisive woman, made a decision that was completely different from that of their competitors, yet logically consistent.

"Contact Liu Yifei's agent immediately! Fang Yu is attacking us, but Liu Yifei is defending us in front of a national audience! She is our brand's most steadfast friend!"

"Not only will we not pursue this farce, but we will also sign Liu Yifei at all costs!"

"We want to announce to everyone that the nation's goddess has chosen Pepsi!"

This New Year's Eve.

It was destined to be a sleepless night.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like