Taking Liu Yifei back to Northeast China for the Chinese New Year has sent the entire internet into

three days later.

9:50 a.m.

Xingyao Entertainment, Public Relations Department.

More than a dozen staff members were all sitting at their workstations, their computer screens displaying the official announcement page that had already been edited.

Sister Wang stood at the back with her arms crossed, her gaze occasionally sweeping over the digital clock on the wall.

Has Huace confirmed it?

"Confirmation complete."

"What about Far Mountain Pictures?"

"The posters and copy have all been checked and found to be correct."

"Director He's studio?"

"You have entered the scheduled release page."

After the staff member finished speaking, he took a deep breath.

It was just a Weibo post, but the atmosphere in the entire publicity department was made to feel like they were waiting for a rocket to ignite.

Because everyone knows that.

What we're officially announcing today isn't a new song, a variety show, or a typical business endorsement.

It is a large-scale film and television project with a total investment of over 100 million yuan, jointly promoted by several leading forces in the industry.

This is also Fang Yu's first leading role in a television drama.

9:59:50

Everyone stared at the bottom right corner of the screen at the same time.

ten.

Nine.

Eight.

……

three.

two.

One.

It was exactly 10:00 AM.

Huace Media, Xingyao Entertainment, He Zheng's director studio, and Yuanshan Pictures under Zhou Yuanshan all posted updates on their official Weibo accounts at the same second.

There was no pre-launch hype, no deliberately obscure images or silhouettes, and none of those promotional tactics that kept fans in suspense for half a month.

Show your trump card right away, let's play with our cards up!

At the very center of the nine-grid image is a magnificent concept poster.

A vast sea of ​​clouds surged.

Layer upon layer of immortal mountains disappear at the edge of the sky.

A sword light cleaved through the thick clouds, and a green-edged ancient sword descended from the heavens, its blade entwined with blooming red dandelions.

The tiny red petals scattered in the wind.

It appears dazzling, yet it exudes an indescribable sense of loneliness and desolation.

It was as if a destiny spanning life and death had already been hidden behind that sea of ​​clouds.

At the very top of the poster, five bold, cursive characters, with their sharp, powerful strokes, are prominently displayed.

The Legend of Sword and Fairy!

The cast and crew list below the poster left everyone who saw the post stunned.

Director: He Zheng

[Screenwriter and Music Director: Fang Yu]

Starring: Fang Yu, Liu Yifei

[Co-produced by: Yuanshan Pictures, Huace Media, Xingyao Entertainment, and Director He Zheng's Studio]

[Project Type: Large-scale ancient costume fantasy drama]

Within minutes of the official announcement, the comment sections of the four official Weibo accounts quickly exceeded 10,000 comments.

Ten minutes later, the related terms surged into the top ten trending searches.

In less than half an hour, the main topic reached the top of the charts.

The massive surge in traffic caused Weibo's pages to experience slow loading and stuttering, forcing the technical department to urgently expand server capacity.

An hour later, the trending topics list was filled with a row of bright red "hot" characters.

#TheLegendofSwordandFairyOfficialAnnouncement#

#Fang Yu and Liu Yifei, a real-life couple, will star as the male and female leads#

#He Zheng's first time directing a TV series#

#Fang Yu, the male lead in historical drama#

#Fang Yu appointed as music director for the Legend of Sword and Fairy series#

#What is Xianxia?#

The homepages of major entertainment forums were almost simultaneously flooded with posts about "The Legend of Sword and Fairy".

[Holy crap! Am I getting carried away?! Fang Yu and Liu Yifei are playing the male and female leads?!]

[Fang Yu also works as a screenwriter and music director? Good heavens, even the donkeys in the production team wouldn't dare to be ordered around like that!]

[He Zheng is a renowned martial arts director who has won both the Golden Rooster and Hundred Flowers Awards. His first television series is a gamble on a genre no one has ever systematically filmed before—the fantasy genre?]

[Whether it's fantasy or martial arts, as long as Fang Yu and Liu Yifei are sitting on the kang (heated brick bed) peeling potatoes, I could watch eighty episodes straight without missing a single one!]

While ordinary viewers were celebrating, the film and television industry was also stirred up by this official announcement.

The purchasing departments of several leading video platforms immediately held an emergency meeting and contacted Yuanshan Pictures to inquire about the first-round exclusive broadcasting rights and joint investment promotion plans.

The purchasing directors of the two satellite TV stations even called Zhou Yuanshan's assistant directly.

The script has not yet been filed.

Only the male and female leads have been announced in terms of the cast.

With the popularity of Fang Yu and Liu Yifei, He Zheng's director experience, and the concept of "China's first large-scale fantasy drama", "Chinese Paladin" has become the number one potential project in the eyes of all platforms.

GG's response was equally swift.

Beverage, mobile phone, video software, and online game companies have all expressed their intention to cooperate.

Zhou Yuanshan's statement that "once the lineup is in place, the project valuation will take off" is becoming a reality in the most direct way.

Of course, the widespread celebration on trending topics doesn't mean everyone is unconditionally optimistic.

Soon, some relatively rational netizens grasped the most crucial issue.

I admire Fang Yu's songwriting, painting, calligraphy, woodworking, and cooking skills. But the screenwriter and the male lead can't just casually cross over into any field and do it well.

[This is He Zheng's first time filming a TV series, and Fang Yu's first time taking on a leading role; this combination is actually quite risky.]

It's true that real-life couples generate buzz, but a role can't be played well just by being in a relationship. Hopefully, it won't all end up being just a marketing ploy for the couple.

These concerns are not entirely unfounded.

Because of the high level of attention, viewers are even more afraid that the greater the expectations, the greater the disappointment.

However, before these pessimistic comments could even surface, the army of fans of "The Blade" flooded the comment section with screenshots of the already popular trailers!

Not long ago, in the trailer released by the official team of "The Blade", Fang Yu appeared for only a few brief moments.

But that one glance back, clad in black robes, sword in hand, cold as a star, became the white moonlight that martial arts fans across the internet reminisce about.

At the time, the entire internet was pleading with him to stop playing minor roles in movies and instead come out and film a period drama to teach those pretty-boy actors who only have flashy moves a lesson.

Who would have thought that not only would this wish come true, but a double gift would also be given!

Fang Yu not only accepted the role, but also partnered with Liu Yifei, who is recognized nationwide as the pinnacle of ancient costume beauty.

[Those who doubt Fang Yu's acting skills should watch the trailer for "The Sword and the Blade" first! Just that look in his eyes when he draws his sword—how many young actors today could pull that off?]

[With He Zheng overseeing the action scenes, genuine romantic scenes between the leads, guaranteed action sequences, and unadulterated romance—who are you worried about?]

[Don't forget Fang Yu is also the music director! Who wrote "Heaven and Earth Dragon Scales," "Light," and "A Laughter in the Vast Sea"? The original soundtrack for this drama hasn't been released yet, but I'm already looking forward to it!]

[Please, some kind soul, take a brick and knock me unconscious right now, then wake me up when "Chinese Paladin" starts airing! I can't wait another day!]

Count me in! Let's form a group and go into a coma, clock in and out, see you there!