A writer has arrived in the Chinese entertainment industry.
Chapter 59 Co-founders
Once An Wenxiu confirms the intention to cooperate, the rest of the details will be left to the Yao family.
Just as Xu Yi and Chen Rui were about to get up and leave, Su Liu suddenly pushed open the door and walked in.
"Sister Wenxiu, I think I need to find another assistant! Huh..." Before he could finish speaking, he bumped into the two people in the room.
"Who are you two?" Su Liu stared at the round, fat man with a broad face, feeling like he had seen him somewhere before; he looked very familiar.
The two people opposite were also puzzled; how could a young man suddenly barge in? Did people from this company not even knock before entering the boss's office?
"They're from Bilibili," An Wenxiu interjected, then turned to introduce the two men, "This is our CEO, Mr. Su."
"Oh, it's President Su." Chen Rui immediately recognized him and quickly extended his hand to Su Liu. "Hello."
Xu Yi also greeted them politely.
"What brings you two here today?" Su Liu asked.
An Wenxiu explained, "President Xu wants to collaborate with us on the game 'Genshin Impact'."
"Yes, Mr. Su." Then, the two of them patiently repeated the cooperation plan to Su Liu in detail.
After listening, Su Liu didn't reply, but just stood there silently pondering. The two people on Bilibili were quite uneasy, wondering what this "President Su" really meant.
"Gentlemen," Su Liu looked up and spoke, "If you don't mind, why don't you rest in the next room for a while? I have something to discuss with President An privately."
"Huh? This..." Both of them looked surprised and turned to look at An Wenxiu beside them.
"Since President Su says so," An Wenxiu gestured, "why don't you two sit down next door for a while?"
"Okay... alright." Xu Yi and Chen Rui exchanged a glance, then got up and left.
After the two of them left, Su Liu sat down opposite An Wenxiu and asked, "Sister Wenxiu, it's obvious they got a huge advantage in this, why did you agree to it?"
"Because whether it succeeds or fails, we suffer no loss. Just like they said, it is indeed a win-win solution."
"It's a win-win situation, but they win much more. Think about what they need most right now? Isn't it a monetizable business model to attract investors and raise the next round of funding? Our game is already so popular in the ACG community. If we announce that we're looking for an exclusive partner, all those websites that focus on ACG content will be scrambling to compete for it."
An Wenxiu laughed and said with a smile, "Oh, you can even think of that."
"Sister Wenxiu, I've grown too, okay?" Su Liu squinted, giving off a "don't look down on me" vibe.
"You're right, but so what? Just because they can gain more benefits, you won't cooperate with them?"
"What I mean is, we should ask for more."
An Wenxiu scoffed, her entire expression conveying the message, "You're too naive."
"Demand more? What can they give us?"
"Shares, and the identity of a co-founder."
An Wenxiu sat up straight, her expression turning serious. "You've taken a liking to Bilibili?"
"That's right."
"Come and take a look."
Su Liu leaned closer and saw that Bilibili was open on An Wenxiu's computer screen.
"What's wrong?"
"Websites that primarily focus on UGC are almost impossible to profit from in China. YouTube is able to make a profit because it is backed by Google, possesses the world's most accurate user profiles and Google Ads system, as well as a complete set of Google Ads strategies, so Google Ads' unit price is much higher than that of ordinary video platforms."
"But domestic users are naturally averse to GG and have a low willingness to pay, so the GG path is simply not viable."
"Secondly, there are the operating costs. YouTube relies on Google's global servers and CDN network, so its bandwidth and storage costs are far lower than those of independent platforms. It's different in China. You can go and ask them now. At least half of the money Bilibili raised has to be spent on bandwidth and servers, and the costs are ridiculously high."
"There's another major problem, see for yourself." An Wenxiu scrolled the mouse wheel, and the website on the screen started moving.
"What are you looking at?"
"The website is rife with pirated content. We ourselves are in the copyright management business. Don't you understand how huge this is?"
"But if that's the case, why would VCs be willing to invest?" Su Liu asked, unwilling to give up.
"In the eyes of VCs, revenue and profit are not important. They are not afraid of losing money; what they want is growth. Bilibili's user base is growing rapidly and retaining users, and these users are all young people. It is the industry leader in the ACG (Anime, Comics, and Games) field. Their logic is to push Bilibili to go public, monopolize the market first, and then reap the rewards."
At this point, An Wenxiu pursed her lips and stared at Su Liu, "I'm not against you investing in Bilibili. If you just want to get some shares and make a profit when they go public, I completely agree."
"What I'm afraid of is that you'll develop some unrealistic fantasies, thinking that you own a film and television company and can rely on Bilibili to compete with those big video websites. If that's the case, it's better to choose one of Youku, iQiyi, or Tencent Video for a deep partnership."
"I...I didn't have that thought either." Su Liu felt a little guilty after An Wenxiu said that he had indeed had that thought when he saw those two on Bilibili.
"That's good! Do you still want the co-founder status?"
"Yes, why not!"
"Then tell me, what are your thoughts?"
"Sister Wenxiu, haven't you always felt that we are too weak in the field of game publishing? For ACG games, there is no more suitable platform than Bilibili."
"UGC is indeed difficult to monetize, but games can. Bilibili currently lacks a monetization model, and we are like a timely help. After entering the core decision-making level, we control this traffic entrance, which will be a huge benefit for our future game releases."
"Didn't you always think that distribution channels were controlled by big companies and that it would be difficult for us to challenge them? Now that a ready-made channel has been delivered to our doorstep, why should we let it go?"
"That's quite right. If you don't have any unrealistic fantasies and are only interested in distribution channels, then I agree."
Su Liu chuckled, which made An Wenxiu roll her eyes.
Afterwards, the two went to the next room to find Xu Yi and Chen Rui, who were anxiously waiting.
"Sorry to keep you waiting, you two." An Wenxiu and Su Liu sat down on the sofa opposite them.
"It's nothing, it's nothing," Xu Yi said with a smile. "President An and President Su, do you still have any concerns about our cooperation?"
"No," An Wenxiu said, "but perhaps our cooperation plan can be slightly modified."
Xu Yi and Chen Rui exchanged glances, both seeing the other's confusion. "Should we revise it?"
"Yes." An Wenxiu's tone was firm and her words were clear. "We have an exclusive game partnership, and we will set up a dedicated community server for Bilibili and give you a certain percentage of the revenue share."
"What?"
Before the two could react, An Wenxiu added, "In addition, one million US dollars will be offered in exchange for 12% of Bilibili's shares and the status of a co-founder."
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