A writer has arrived in the Chinese entertainment industry.
Chapter 71 Genshin Impact Released
On January 25th, "Genshin Impact" was released.
At the end of 2013, the total market size of mobile games was approximately 128 billion yuan, with the ACG (Anime, Comics, and Games) sub-segment accounting for about 10 billion yuan, which was in the early stages of a blue ocean market.
The final trailer, released a week ago, garnered over a million views on the day it went live on A and B platforms. With the addition of a dedicated page on Bilibili and collaborations with content creators, pre-registrations had already surpassed 70 before the game's official launch.
To generate buzz, the publicity director, Zhang Heli, visited several gaming media outlets. Through various efforts, an entry titled "The Most Anticipated Mobile Game of Late 2013" was pushed to the top of the trending list.
Furthermore, after confirming the joint operation with Bilibili, An Wenxiu has completely adopted a laissez-faire attitude towards his channels.
These days, these distributors are all incredibly ruthless. Especially Android distributors like 360, 91, and App Store, whose revenue sharing is usually as high as 7:3. If they encounter some weaker manufacturers who want to increase their sales volume, the distributors may even take 80%-90%.
Later generations often criticized Apple's 30% tax, but compared to Android distributors at that time, it was nothing.
Despite the phenomenal success of "Genshin Impact" within the industry, the anime/manga genre remains a marginal sector in the current mobile game landscape, offering little leverage for negotiating with industry giants. If it weren't for the fact that relying solely on Bilibili would be insufficient to sustain the game, An Wenxiu would almost have abandoned the plan for a multi-channel launch.
In addition, the server is also a heavy burden.
Current cloud servers lack elastic scaling capabilities, and Youxing doesn't have the time to build its own servers, so it has to rely on leasing. Logic servers, gateways, databases, CDN, etc., cost around 80 yuan per month in server and bandwidth alone.
In this situation, the launch is a matter of life and death. If the data performance falls short of expectations, given Youxing's current operating costs, Su Liu's 20 million won't even last six months.
November 1th at 25am.
Inside the Youxing Corporation office, a somber atmosphere permeated the entire space. Everyone's brows were furrowed as they completed their final preparations before the game's launch.
No one looked up in the office area; the only sounds were the tapping of keyboards and the clicking of mice.
On the program island, Chen Kai sat on the outermost side. His eyes were bloodshot as he stared at the three monitors arranged in parallel in front of him. The left screen displayed code logs, the middle one was the monitoring panel, and the screen's glow reflected on his face, which was ashen from staying up all night.
Yao Men was frequently moving between various departments, his footsteps appearing particularly hurried on the gray carpet.
"Testing team, double-check the SDK environment." He immediately walked to the other side after saying that. "Have all the package bodies for all channels been verified?"
"Kai!" he called out from deep within the workstation, "How's the server doing?"
"No problem!" Chen Kai replied without turning his head.
After a while, Yao Men came back and whispered to confirm, "Is the queuing system okay? If the server crashes, we'll have to rely on it to keep it running."
"Don't worry, no problem." Chen Kai wanted to laugh, but because his face had been stiff for too long, he could only manage an ugly expression. "Crush the server? You have way too much confidence in our game."
"It's better to be prepared! It's much better to have the server crash due to too many people than to have it completely shut down upon launch."
The original rest area in the center of the office area has been vacated, and a large electronic screen has been hung on the wall to monitor operational data in real time.
Time passed by, and soon it was 10 a.m.
Yao Men stood in front of the monitor screen, and the numbers on the screen flickered. He didn't shout "Open the server!", but instead pulled open the blinds on one side of the office, and the blinding sunlight instantly flooded in, completely illuminating the originally dim office area.
"Here we are," Chen Kai called out.
The "Online Players" number on the monitoring panel jumped from 0 to 4521, then to 12890... and the numbers kept climbing. The pressure on the login server was skyrocketing, with CPU usage instantly soaring from 15% to 75%.
"Holy crap! It's still going up!" Chen Kai jumped up and shouted to the side, "Operations team, hurry up!"
"The Bilibili server has been installed, and the first batch of feedback is normal!"
At this moment, the real-time data on the big screen showed that the number of people online at the same time had exceeded 50,000, and the server backend automatically triggered the queuing mechanism.
"Damn, my dear CEO Yao, you were right to worry!" The program island was already in a frenzy, and Chen Kai didn't even have time to complain to Yao Men.
Just ten minutes later, the number of users who had entered the system had jumped to 11, as monitored by the backend.
"Manager Yao!" A young man from the testing team walked over quickly. "The crash rate of some models is too abnormal, it has exceeded 5%."
Yao was startled and hurriedly asked, "Which ones? Weren't they all normal during the previous tests?"
"These are all low-end machines with less than 1GB of memory. The situation of these models is too complicated, and we cannot simulate all the situations in the laboratory during testing."
Yao Men swiped his iPad 4, the screen displaying rapidly refreshed Bilibili and Tieba content. Many players had already started posting, their tone filled with frustration: "It crashes as soon as you enter a large scene!", "Using a powerful attack sends you straight back to the home screen, is this game even playable?"
"Mr. Zhang! Mr. Zhang!" He stood up and shouted to Zhang Heli, "Quickly, post the PR message!"
Before he finished speaking, he strode into the program island and slammed his hand on Chen Kai's chair: "Brother Kai, the crash rate on low-end machines is very high, and the memory overflow is probably quite serious. You need to quickly hot-update a low-performance script, and I'll have Boss Zhang post an apology to delay things for a while."
Upon hearing this, Chen Kai immediately organized the programming team to develop a script that would force a switch to a simple shader with reduced opacity and halved effects whenever the system detected a device with less than 1GB of memory.
Although doing this will result in a blurry image, it is the lesser of two evils to ensure the image is saved for the next day.
On this day, the entire interior of Youxing Company was bustling with activity, with shouts and footsteps mingling together, and various unexpected situations arising one after another!
Besides the immense pressure on the login server, the recharge delays caused by the overload of the billing server were even more critical.
Some players have reported that "the money has been deducted, but the Genesis Crystals haven't arrived." Comments on Bilibili and Tieba have started to appear saying "this game is trash and a scam," and customer service has been overwhelmed with calls.
Yao's team had to temporarily add a few more people to customer service and posted an apology on Bilibili: "The recharge system interface is congested, and all players whose payments are delayed will be compensated with an additional 100 crystals."
At the same time, the programming team was instructed to write scripts to automatically reissue failed orders every 30 minutes.
However, while the entire Yuxing was operating at full capacity, Fusu Culture upstairs was enjoying a peaceful and serene atmosphere.
An Wenxiu was nestled into the large office chair, leisurely sipping her coffee.
"Sister Wenxiu," Su Liu leaned back on the opposite sofa, "everyone downstairs is swamped with work, aren't you going to take a look?"
"My mission is complete." An Wenxiu seemed oblivious to everything around her. "It's no use down there anyway."
"That's true." Su Liu looked at her calm and composed profile and thought to himself: It feels like Sister Wenxiu is a concept god, she can succeed at anything she does. Maybe next time she should lead a team to build a Gundam.
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