A writer has arrived in the Chinese entertainment industry.

After a six-day roadshow, visiting a different city each day, the group returned to Shanghai on the seventh day of the Lunar New Year, and everyone was exhausted.

As soon as Dilraba returned to the company, she went straight to the lounge and collapsed onto the dark gray fabric sofa. She buried half her face in the cushions and draped her legs over the armrests. Her usual inexhaustible energy was completely gone.

"You can go home for a visit while you still have some free time these few days." Su Liu drew back the curtains of the lounge. "Sister Chen is already working on business plans for you, so you won't have time to go home when things get busy."

Mao Xiaotong walked up to him and asked, "What about 'Unnatural Death'? When is filming expected to start?"

"It's still early. Teacher Yuan hasn't finished revising the script yet."

"Is it really this slow just to fill in some plot details?" Mao Xiaotong saw Su Liu twisting his neck, so she reached out and rubbed it for him.

"Please, we can't expect them to work overtime during the Lunar New Year to help us revise the script."

"Teacher Su," Dilraba said, lifting her head from the cushion, her voice muffled, "It seems Ah Xian has already landed an endorsement deal."

"Really?" Su Liu looked at Li Xian, who was sitting to the side fiddling with her phone, in surprise. "Sister Chen, you're so quick, what endorsement is it?"

Li Xian, this grown man, actually pursed his lips and gave an awkward smile. "It's a new drink from Wahaha, called... Xiao Chen Chen."

"What a strange name. Have you ever tried it?"

The group looked at each other and shook their heads in unison.

"It's not on the market yet," Li Xian said.

Chen Si is very attentive to Li Xian, the "top figure" of the revival culture, and has already prepared a comprehensive business plan for him, just waiting for the movie to be released.

Li Xian's style is suited to a warm, approachable, and charismatic public image, targeting students, working professionals, and families. For business partnerships, he should prioritize brands with high national recognition, matching brand tone, and those that complement his established persona.

"Sister Sisi said they came to us on their own initiative," Reba said, propping herself up from the sofa. "They said they liked Ah Xian's fresh and natural style."

"He plays scheming characters in the movie, and then gets vomited on in the end—and you call that refreshing and natural?"

Mao Xiaotong patted Su Liu on the shoulder, "You know what, these days young female white-collar workers are into Ah Xian's type."

"What about you two?" Su Liu asked casually. "Has Sister Chen made any arrangements yet?"

Chen Si has a very clear vision for Dilraba. At a time when most new actresses are taking a fresh and gentle approach, she directly molded Dilraba into a high-quality, exotic princess. She can handle a variety of styles, including fashionable and energetic, rejecting the homogenized personas of "naive and sweet" or "pure and alluring."

Moreover, Dilraba herself has an abstract and cute personality, which creates a kind of cute contrast with her character.

Currently, she has only played a supporting role in one movie. Chen Si plans to start her business plans after "Unnatural" is broadcast, and for now, she is only being offered some short-term collaborations.

"Sister Sisi told me to wait a little longer." Reba didn't seem to be in a hurry at all.

"Me too," Mao Xiaotong said. "They said they'd get me some short-term, lightweight collaborations first. They said they'd further enhance my persona... hahaha." She laughed as she spoke.

"Sister Xiaotong, you must be a sweet girl."

"Please." She rolled her eyes. "Being a sweet girl is so hard. You have to have a sweet smile, you have to provide emotional value. I was exhausted during the promotional events. Didn't you notice that I didn't want to talk at all after the event?"

Mao Xiaotong's character in the movie is very well-developed, transforming from a kind-hearted maid pitied by her entire family into a "powerful figure." Coupled with her sweet face, during promotional events, both hosts and fans would want her to make cute expressions and gestures.

Acting is a profession that requires strong emotional output. After work, one naturally needs to recharge, and at that time, one will be in a state where nothing matters.

Su Liu looked as if he had just realized something, "No wonder."

"You think you're like that, just standing there and saying a few words?"

"I'm not having an easy time either. Haven't you noticed how they always ask me about my creative process and the details of the character design?"

"This kind of thing is nothing more than something you can just brush off."

"That's right!" Reba laughed. "Teacher Su is so serious when he talks about clichés." She sat up from the sofa, mimicking Su Liu's tone, "I just want to write a story about good people being rewarded."

"Hey, you're not allowed to make fun of my character as an internationally renowned writer."

"Oh dear." Upon hearing this, the three immediately sat up straight, gave a perfunctory bow, and said in unison, "Please forgive our rudeness, God of Deduction."

Su Liu's reputation as a god of deduction is already widely known.

When Mao Xiaotong and Dilraba first heard it, they were stunned for a long time, saying, "No way, really?" As a result, the two of them often used this nickname in an exaggerated tone afterward.

Su Liu was also indignant. This exaggerated promotional style, which originated from Xiao Baga, combined with the unscrupulous DuKe culture in the domestic book marketing industry, meant that he had no choice but to take this position.

"But at least you guys have people asking you questions about the creative process or the characters," Dilraba continued. "Sister Xiaotong and Ah Xian analyzed the characters Ma Chun Chun and Lu Ze Rui very well, but no one asks me those kinds of questions!"

"What's there to say about your police officer role, please?"

"I also tried my best to act, and I also want to play some complex roles."

"Alright, Chen Meiqin in 'Unnatural' is complicated enough, isn't she? If you don't act well, see how I deal with you!"

"I'm sure I can act well!"

Su Liu wondered where Dilraba got her confidence from. She even doubted whether Dilraba had actually analyzed the character carefully.

"You'd better be," he said, but in his heart he was thinking that he needed to find a reliable acting coach to accompany him throughout the process.

After a while, Li Xian stood up and suggested that he go back to pack his luggage and spend more time with his parents during these few days of free time.

Mao Xiaotong was the same; she and her mother had relied on each other for so many years, and this was the first time she hadn't been able to go home for the Spring Festival. Although her mother told her not to go through the trouble of traveling back and forth, she still felt a little guilty.

Reba received a call from her grandmother a couple of days ago and was also eager to go home. So the next day, the group set off on their own to go home.

After the Spring Festival, the overall market fell by 40%, and the box office of "Where Are We Going, Dad?" suffered the most severe decline. This was because the holiday for parent-child audiences ended, the IP dividend quickly faded, and there was no word-of-mouth support, resulting in a direct drop of 70%.

At the beginning, its screenings even surpassed those of "Havoc in Heaven," but now it has been continuously cut, making it the film with the weakest long-tail effect among the four.

"Knives Out" maintained its screenings thanks to the long tail of book fans and word-of-mouth recommendations from casual viewers, resulting in a gradual decline in box office revenue. In the second week after the holiday, as the overall market stabilized and screenings shifted towards films with high critical acclaim, "Knives Out" even saw a slight increase in daily box office revenue.

It was at this time that Fusu Film & Television was established.