Peninsula: From Water Injection to Stardom

Chapter 140 The Victoria's Secret Effect

On December 16, Jiang Yan stepped into the CUBE office building early in the morning.

He walked into an empty practice room and began a simple rehearsal of the songs he would perform as a special guest at TARA's concert a few days later.

He wouldn't make an excuse to back out of something he'd promised months ago, just because his status had changed.

The principle of "people praising others elevates them" will never be outdated in the entertainment industry.

Jiang Yan originally planned to perform "That's What I Like" on stage, but after thinking about it these past two days, he realized that T-ara's concert was attended mainly by mainland Chinese, and his performance of a British single might not be as effective.

In contrast, "LOVESCENARIO" has a wider reach in China's lower-tier markets.

So Jiang Yan finally decided to sing the title track for this comeback.

As for whether he will sing the Chinese version or the Korean version, that depends on his mood at the time.

Anyway, he performed with only instrumental music, so switching between Chinese and Korean in a live performance wasn't out of the question.

Jiang Yan spent the entire morning in the practice room, but his rehearsals were relatively relaxed and not very intense.

Around midnight, he tidied up and prepared to go downstairs to eat nearby.

However, as he passed another practice room that was not closed in the corridor, he saw Tian Xiaojuan and two female trainees he did not recognize practicing dance inside.

The three seemed to be rehearsing for a performance, dancing quite seriously. The music playing was "Crazy," the comeback title track from CUBE's popular girl group 4minute this year.

As for why Jiang Yan thinks this way, it's because under normal circumstances, simple dance practice won't involve going astray.

He hadn't planned to go in and say hello after watching from the doorway for a while, but Tian Xiaojuan saw him standing there as she turned to walk away.

"Oh my, Senior Jiang Yan!"

The moment Tian Xiaojuan spotted Jiang Yan, she stopped moving with a surprised expression, and the other two female trainees stopped immediately afterward.

The three people bowed to him in greeting.

Seeing this, Jiang Yan could only respond with a smile, then went inside and exchanged a few simple pleasantries.

During her conversation with Tian Xiaojuan and the others, Jiang Yan learned some news.

The reason the three of them were rehearsing together was because CUBE arranged for them to join a group led by Ment.

In a new variety show launched by the TV station.

Although Tian Xiaojuan wasn't quite sure what variety show it was, Jiang Yan immediately recognized it as "PRODUCE 101" after hearing it.

This talent show is very famous, and China will likely follow suit and launch similar programs in the future.

Jiang Yan had watched some of those shows in his previous life, but he watched them out of boredom and just for fun.

After offering a few words of encouragement to Tian Xiaojuan and the others, he turned and left the practice room.

After going downstairs, it was just a few steps to a restaurant I frequent.

However, while waiting for the food to be served after ordering, Jiang Yan received a phone call.

It was Jiang Zhennan calling.

As soon as the call connected, an extremely excited voice came through to his ears: "You really did a fantastic job this time!"

But this cryptic statement left Jiang Yan completely bewildered. He replied, puzzled, "What do you mean, 'big cow'? Explain yourself."

"You don't know yet? You've made it into Billboard's HOT100!"

"They've made it into the top 100?!"

This news came as a complete surprise to Jiang Yan, so much so that it was entirely unexpected.

Because he never imagined that he could enter the Hot 100 list so quickly. In his original plan, he intended to start aiming for the Billboard charts this year.

But now they're telling him he's already in.

After quickly composing himself, Jiang Yan asked about the situation.

Billboard's weekly charts are updated between 9 a.m. and 11 a.m. Eastern Time on Tuesdays, which corresponds to Tuesday evening in Asia, or yesterday.

Initially, when the list was first updated, no one realized that Jiang Yan was on the list.

The first person to discover this was a Chinese netizen who listens to both Western K-pop and Western K-pop.

After glancing at the latest rankings on the bulletin board this week as usual, this netizen saw Jiang Yan at the bottom of the Hot 100 list.

The song ranked 89th on the chart is "That's What I Like".

Subsequently, the netizen posted a screenshot of this astonishing discovery online, and after a morning of discussion, the matter also caught the attention of Yuehua Entertainment.

After hearing the situation from Jiang Zhennan on the other end of the phone, Jiang Yan pondered for a moment and then understood why he had made it onto the list.

This is clearly the Victoria's Secret effect.

The global broadcast of the Victoria's Secret Fashion Show brought him tremendous exposure and publicity for his two performances.

Then, with the huge number of listeners and downloads he gained in the US, coupled with his original YouTube play count, he entered the bottom of the Hot 100 chart that week.

Although this result is not as good as the original results of "That's What I Like", it should be taken into account his current situation.

During this period, the largest share of Billboard points came from radio broadcasts, accounting for nearly half, followed by downloads, and lastly streaming media.

Jiang Yan broke into the top 0 hottest radio stations with zero points, relying solely on downloads and streaming points. This is an impressive achievement with considerable merit.

If he had the support of a radio station, even if it wasn't a major one, his ranking would definitely not just be at the bottom of the list; he would have had the opportunity to directly enter Central.

After a moment of contemplation, Jiang Yan slowly spoke, "You'll need to speak with Yuehua's public relations department later—"

"Never mind, I'll just call them directly."

Without offering much explanation, he immediately hung up the phone and called Yuehua Entertainment's public relations department.

The call ended after more than half an hour of conversation.

The content of the exchange was very clear: to immediately promote the news of his appearance on the Hot 100 with the greatest possible publicity.

Even if the average person has never heard of Billboard Hot 100 and has no idea that such a chart exists, for those who follow the music scene, it is undoubtedly the most authoritative music popularity chart in the world.

Why do countless singers around the world release English songs every year, even outside of mainland China?

All they want is to one day have a song that goes up on the Billboard charts, gain global fame, and earn some real money.

No Chinese singer has ever entered this list before, and now Jiang Yan has become the first.

If we don't increase our marketing efforts now, when will we?

If I don't wear this garment, how will the world know that I have severed my ties to the mortal world and that the golden sea has dried up?

This is not just a dry paper achievement, but also an honor that allows him to stand above the top figures in China at this stage.

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