Peninsula: From Water Injection to Stardom

The time when Jeon Hyosung became a friend on Kakao dates back to the second week of his music show promotions.

After recording a performance on Inkigayo, Jiang Yan and Jiang Yan bumped into each other in the backstage corridor. They hit it off and exchanged contact information.

But even after exchanging contact information, we didn't chat much and had little contact.

Moreover, although Jiang Yan thought the other party was suitable, he felt that the probability of the other party agreeing after he sent out the invitation was not very high.

Well, although she's a senior female idol with a great figure, she doesn't seem to like showing off her body much.

However, with a try-it-out mentality, Jiang Yan still sent a message to Quan Xiaosheng on Kakao, explaining his purpose.

But he didn't have much hope. After sending the message, he contacted Jiang Zhennan and asked him to look for some candidates in the next couple of days.

However, to his surprise, he received a reply less than half an hour after sending the message to Jeon Hyo-sung.

The message from the other party did not explicitly refuse, but rather said that they needed to think about it.

Seeing that things seemed promising, Jiang Yan immediately followed up with a message.

After chatting for a while, they finally agreed to meet in a week.

The reason for choosing a week later is that Jiang Yan needs to return to China for a few days the day after tomorrow to shoot the GG and print advertisements for her endorsement.

As for Jiang Zhennan, the selection process continues as usual, since there's no conflict.

After all, besides the female lead, his music video also needs a few background extras.

A day later, Jiang Yan set off back to China, flying directly from Seoul to Yanjing.

However, this time when he returned to China, he didn't go back without making a sound.

Jiang Yan had previously set a small goal for herself: 500 trending topics in a year. Of course, she wasn't just making empty promises.

Even though Du Hua didn't agree at first, after Jiang Yan proved his worth, he brought it up again, and Du Hua had no choice but to agree to let Yuehua's domestic marketing department cooperate with him to buy trending searches.

For example, on the very day Jiang Yanfei returned to China, several trending topics related to him suddenly appeared on Weibo.

#JiangYanAirportPhotos#

#Jiang Yan Returns to China#

#Jiang Yan's unedited photos#

Under these suddenly trending topics, Felix fans naturally showered them with praise.

"This airport outfit is absolutely stunning! She's so effortlessly stylish, a true walking clothes hanger!!!"

"Her proportions are absolutely stunning; she exudes such a cool and sophisticated aura even in just a simple white shirt and jeans!"

"My husband is so handsome!!!!"

"Wow, these unedited photos are amazing! Even with a high-definition lens shooting right up to her face, her skin looks so good!!"

It's safe to say that if you click on any of these keywords, you'll see a large number of well-organized and disciplined Felixes flooding the comments section.

But apart from that, ordinary people who saw these trending topics were also full of questions.

What's going on? Now even taking a plane can make it to the trending topics?

"I didn't know who this person was before I clicked in, and now that I've clicked in, who is this person?"

"I don't see anything particularly handsome about him, he's just a normal handsome guy (fans, please don't scold me, you're right to scold me)."

"So what works has this person done? What have they acted in? What have they sung?"

"If going to the airport can make it to the trending topics, then we might as well make it to the trending topics for taking out the trash too."

"Can anyone explain who this person is? I don't recognize them."

"I feel like I've seen this somewhere before. It's vaguely familiar."

Passersby were baffled by this meaningless trending topic and left numerous comments to complain.

Seeing this situation, Felix's followers naturally took action, diligently promoting the product and controlling online comments.

On the trending topics page, the two groups of people were talking past each other.

Amidst the excitement, Jiang Yan's popularity on Weibo not only didn't decrease but actually increased, and more and more passersby saw these trending topics.

Jiang Yan, who was on her way to the hotel after getting off the plane, naturally logged onto Weibo using her alternate account to take a look.

The comments from passersby were pretty much what he expected, but that was the effect he wanted.

The essence of the "Five Hundred Pigs Red" marketing strategy is to repeatedly trend on social media to make the public remember his name, thus gaining widespread recognition in a very crude way.

Never heard of me? No problem, once I keep appearing on Weibo, you'll remember me eventually.

The downside of this marketing method is that it can alienate some casual observers, causing them to turn against the brand.

But Jiang Yan didn't care; black and red were still red.

A celebrity isn't afraid of being discussed; what they fear is becoming famous and infamous but having no one to discuss them anymore.

……

On the morning of the second day after returning to China, Jiang Yan took a business car from the hotel to the location where Nivea Men's GG was being filmed.

When I arrived at the scene, the staff were basically in place.

After getting off the car, Jiang Yan went directly to the dressing room and began changing clothes under the guidance of the stylist, while Jiang Zhennan communicated with the director on site before the shoot.

Half an hour later, Jiang Yan, having finished her styling, arrived at the photography studio under the guidance of the staff.

At the director's signal, he stepped into the green screen that had been laid out and filming officially began.

"A touch of emotion in your eyes, yes! Look at the camera, keep it there..."

"Lighting technician, look here! The shadow in the upper right corner is way too heavy!!!"

"Raise the camera up a bit, zoom in a little, and be careful not to angle it too downwards."

"Raise your hand a little higher, and smile a little wider."

"Next, we'll do a close-up of the face application. Camera ready."

"..."

Director GG kept directing Jiang Yan to do various posed shots, and he cooperated very well.

It took more than two hours to shoot the GG video, and nearly an hour to shoot the still images.

After the event, Jiang Yan said goodbye to the brand representatives and left the scene to return to her hotel.

In the car, Jiang Yan was playing a mobile game, while Jiang Zhennan, who was sitting next to him, was also looking at his phone.

But for some reason, Jiang Zhennan suddenly nudged him with his elbow: "Hey, Girls' Generation is making a comeback."

After the other person finished speaking, they pointed their phone screen at him.

Jiang Yan glanced at it; the news displayed read, "SM Entertainment announces that its girl group Girls' Generation will make a pre-comeback on July 7th with their pre-release single 'PARTY'."

"Oh, I see," Jiang Yan replied perfunctorily before turning back to continue playing his mobile game.

"Huh? That's all you're going to do?" Jiang Zhennan said in surprise.

"So what kind of reaction do you want me to have?"

"It's a comeback for a top girl group, aren't you looking forward to it?"

"That's what SONEs are supposed to do. Are you a SONE?"

"...I'm not."

"That settles it."

Jiang Yan didn't really feel much about Girls' Generation's return.

After all, he wasn't even a casual fan in his previous life, but he did follow every single gossip about Girls' Generation.

However, Girls' Generation's comeback also means that the girl group battle is about to begin, and the Korean online community should be quite lively in the next two months.

But he couldn't join in the fun, since by the time he returned, the girl group battle would be over.