Peninsula: From Water Injection to Stardom

Jiang Yan spent the entire month of August in South Korea.

Aside from preparing for her comeback album, she spends the rest of her time chatting and dating with her partner.

No, I should say "their partners" now.

Although he did not return to China, the magazine he had previously photographed was promoted during this period.

August 17th, noon in China.

Men's Health magazine released several cover photos of Jiang Yan for its August issue on Weibo as a preview.

[August, the height of summer, is not just about sweat and sunshine—it's also the best time to reinvent yourself! This issue's cover star, @JiangYan, has an exclusive interview, revealing the secrets to becoming a stylish man.]

Sweat is the essence of youth, and self-discipline is the best form of self-care. This book will help you upgrade your style for all summer scenarios!

[The August issue is now available for pre-order. Click the link to unlock the full interview and exclusive behind-the-scenes video.]

[#Men'sFashionHealthAugustIssue##TheSummerEvolutionOfStylishMen#]

On Weibo, as soon as the official post was published, Jiang Yan immediately reposted it: 【Spend the summer with stylish and healthy men at Men's Health #fistbump

In the comments section of this Weibo post, Felix fans naturally left all sorts of praise.

"Aaaaaaaah, Yanbao is killing me!! I'm buying the entire August issue!!"

"Those muscle definition, that skin texture—this stylish and healthy man is such a great photographer, striking the perfect balance between youthful charm and raw masculinity!"

"Sweat + Sunshine + Jiang Yan = Deadly Kill"

"Sisters, I'm going to print a copy, just to keep it as a souvenir. This is Yanbao's first magazine!"

"I originally only planned to buy one copy for my collection, but now I've decided to buy five. One for myself, one to recommend, and three to give away in a giveaway, so the whole world can see how handsome Yanbao is!"

"My husband's muscles aren't the exaggerated, body-building type; they're more like a cheetah—smooth and explosive. That physique makes me feel like I'm going to faint on the spot!!"

"Summer can be hot, or it can be cool, and Jiang Yan is the third answer."

The price of a single copy of "Men's Health" is 30 yuan, and in the first week after the pre-sale link was announced, the official data showed that nearly 3 copies had been pre-sold.

At a time when we are not yet in a stage of large-scale exploitation of celebrities to fleece consumers, nearly 3 copies is a significant number for a single issue of a magazine.

Chris's July issue of Vogue this year only had 26,000 pre-orders.

Jiang Yan's nearly 3 pre-sales resulted in sales of nearly 90 yuan.

This sales figure is equivalent to 4.5 times the sales of Yoo Ji-min in the September issue of ELLE magazine.

This result not only stunned the people at Men's Health magazine, but also shocked the fandom of the female celebrity.

They had heard of Jiang Yan before, but even though it was only a second-tier magazine, it seemed to sell better than the top-tier magazines in mainland China.

Isn't this a mistake?

Many fans of top fashion influencers found this news a bit outrageous and joined the discussion.

"3 pre-sales in the first week? This guy's fans have such strong purchasing power?"

"I specifically checked his Weibo account, and he has less than 200 million followers and less than 20 check-ins."

"These sales figures... are they probably from company buybacks or massive fan fundraising?"

"Don't be fooled by the fact that everything is a fundraising scheme. Even if someone only has 3 units, the sales revenue will only be 90. It's not an exorbitant amount."

"It's just a second-tier magazine. If my brother were to shoot this, he could easily sell 5 copies in the first week."

"He's just average-looking, I don't see anything particularly handsome about him."

"But to be honest, his physique is really something, unlike some of those skinny chickens in the mainland."

"He was trending on social media a lot recently, right? He must have gained a lot of fans."

"Like EXO members, they came from boy groups. Fans of these types usually have strong spending power, so it's normal for them to achieve this level of success."

"The key is that this person doesn't appear on any domestic variety shows or dramas, and relies solely on overseas materials to build a fanbase, yet still has this purchasing power, which is quite impressive."

"We need to be careful; he'll eventually follow in Luhan's footsteps and return to China to develop his career."

Seeing only a glimpse of the whole picture, some of the top fans of the Chinese entertainment industry have gradually begun to feel a sense of crisis after seeing the sales figures for this magazine.

The existence of the three returning members has already squeezed out the resources of other top local celebrities. If another one comes along, wouldn't that be adding insult to injury?

……

Jiang Yan received news of the magazine's first-week pre-sale results on the same day the data was released in South Korea.

But he didn't really care how many copies of this issue of the magazine would sell.

To reiterate, while he is a staunch supporter, he is not pursuing the traffic-driven route, but rather the mainstream singer route.

The purpose of appearing in fashion magazines is to showcase his status, not to demonstrate the amount of money his fans spend.

Moreover, online traffic isn't very useful in the fashion industry.

Brands are choosing artists based on their overall image and whether it aligns with the brand's tone.

If neither of these two conditions is met, even if you get a good luxury brand title, your treatment won't be better than others at the same level; in fact, it will only be a disservice to your fans.

Therefore, Jiang Yan didn't even have the thought of posting on Weibo to urge fans to buy the magazine, because there was absolutely no need for it.

After hearing the feedback, he immediately put the matter out of his mind.

However, while he was still at CUBE that evening, he received another call from Jiang Zhennan.

The cooperation agreement with Lawson has been finalized, and the contract will be officially signed tomorrow.

After signing the contract, Jiang Yan will need to communicate with the designer hired by the other party to discuss the surrounding design patterns.

Of course, he was just providing ideas so that the designers could create drafts first.

Both sides only need to communicate online when necessary; there is no need for face-to-face meetings.

As for the surprise appearances, they will be similar to events like a one-day store manager event or a pop-up event.

He will make a surprise appearance at the flagship store in Shanghai, serving as the offline store manager for two hours, interacting with fans or passersby who are attracted to the event.

After we finished talking about this, Jiang Zhennan hung up.

Jiang Yan stayed at CUBE until after 10 p.m. before leaving. After returning home, she took a shower, opened a can of Coke, sat on the sofa, and took out her phone to chat.

First, I saw a message from Kim Seolhyun. She's currently in Japan with a tour group, and these past few days she's been sending me all sorts of photos from outdoor shoots or selfies in her hotel room.

Mina's responses to chats have become much faster since the relationship was clarified.

This gave Jiang Yan reason to suspect that the previous delayed response was just a persona.

But it doesn't really matter, since she's already his girlfriend now, he'll be tolerant of that.

Furthermore, through Mina, he learned that TWICE has now confirmed their title track and is currently recording and rehearsing. The music video will be filmed in a few days.

Upon hearing this news, Jiang Yan thought for a moment and decided to send a coffee truck to the filming location to support them when they started shooting the music video.