Huayu: Rising from Tencent

26. Using comprehensive traffic generation

"Zane, you've grown so tall!"

As soon as Ren Yuxin saw Shen Ci, a warm smile appeared on her face, and she greeted Shen Ci warmly as she led him to the rest area.

He walked to the tea table beside him, skillfully brewed tea, and handed a cup of fragrant tea to Shen Ci.

Shen Ci accepted the tea with both hands, a relaxed smile on his face, and joked, "Uncle Ren, it's been over ten years since we last met."

Ren Yuxin took a sip of tea and said slowly, "I was planning to send you to the video company, but unfortunately I was abroad at the time."

"It's alright, Uncle Ren." Shen Ci took out the plan he had just shown to Brother Ma from his file bag.

"Take a look at this."

Ren Yuxin put down his teacup, his eyes immediately becoming focused. He took the proposal and began to read it carefully.

Shen Ci took out two cigarettes from the cigarette case, handed one to Ren Yuxin, and lit one for himself, smoking slowly.

"Variety shows are indeed popular right now, and the idea of ​​cultivating your own talent is sound. Zane, how much funding do you want?"

After reading the plan, Ren Yuxin lit a cigarette, exhaled a smoke ring, and looked at Shen Ci, asking a question.

Shen Ci dodged the question and said, "Uncle Ren, you decide. I'm your subordinate, so I'll follow your instructions."

"Hahaha," Ren Yuxin laughed heartily, her eyes filled with teasing, "You've been with the company for a short time and you've already become a slick old fox."

Shen Ci didn't speak, but simply smiled and took a sip of tea.

Ren Yuxin pondered for a moment and said, "Let's make it three hundred million, a special fund, and Sun Huaizhong and the others won't touch it."

"Okay. Thank you, Uncle Ren."

Shen Ci was delighted, as the amount was about what he had expected. He then poured Ren Yuxin a cup of tea.

Ren Yuxin nodded and said, "I'll organize a meeting in the next few days and transfer the money as soon as possible."

"Thank you so much," Shen Ci said sincerely again.

"It's nothing," Ren Yuxin waved her hand and said kindly, "Do you have plans for tonight? Want to have dinner together?"

Shen Ci looked apologetic and said, "I had already arranged to go together with my uncle."

Upon hearing this, Ren Yuxin didn't know what else to say, so she changed the subject and asked about everyday matters with concern, just like Little Ma.

The two chatted about work and life for over an hour in a harmonious and pleasant atmosphere.

After their conversation, Shen Ci got up to leave. Ren Yuxin saw him out of the office and reminded him to contact her anytime if he needed anything.

Shen Ci had always wanted to focus on making films and television shows, but it was only when he decided to ask the headquarters for money that he suddenly realized this.

These days, variety shows are all the rage!

Variety shows not only attract viewers quickly, but also generate a lot of social buzz.

Once a hit variety show is created, it can quickly capture the audience's attention and boost the platform's brand awareness.

In this way, a large number of users can be accumulated, and then other content such as long-running dramas can be launched to form an ecological cycle.

With this in mind, Shen Ci suddenly felt much clearer about her thoughts and her plans for the future became much clearer.

Back in Xiao Ma's office, Shen Ci waited for quite a while before Xiao Ma finished his work.

The two got up together to go home.

Along the way, all the employees they encountered stared at Shen Ci with curiosity, their eyes filled with speculation and inquiry.

Shen Ci remained outwardly calm and composed, showing no embarrassment or discomfort at the attention he received.

On the contrary, he secretly felt that after today's events, he didn't need to say anything...

It will definitely become the focus of discussion and gossip among company employees, and this buzz is likely to last for a long time!

Back at Little Ma's house, Shen Ci met his aunt, and the family sat together, chatting for a long time.

The family enjoyed a happy meal together, savoring the rare time of reunion.

The next day, Shen Ci flew back to the capital.

It must be said that Ren Yuxin is extremely efficient. The special funds were allocated exactly three days after Shen Cifei returned.

Sun Huaizhong's eyes turned red when he saw the news that the special funds had arrived in his account, and Wang Juan and others were equally envious.

Damn, having connections is so awesome!!!

Shen Ci didn't care about their thoughts and quickly approached Sun Huaizhong.

This time, his main purpose was to recruit people, and he planned to recruit some talent from outside.

With 300 million yuan in funding, besides the "Fang Da Chu" project, he has already booked another variety show.

That's "Go Fighting!"

Producing variety shows is an expensive business. Nowadays, celebrity salaries are ridiculously high, and there are also copyright issues to resolve.

"This variety show is a copy of the Korean show 'Infinite Challenge'," Shen Ci explained, adding:

"It seems that CCTV and Dragon TV are both buying the rights to 'Infinite Challenge' from South Korea."

"Zhejiang TV bought the rights to 'Running Man' and has already filmed it. It is expected to air in the month after next."

This move caught the attention of other television stations, who then began pouring money into South Korea.

With the current Korean wave craze, everything from TV stations to other media outlets is jumping on the bandwagon.

Sun Huaizhong also expressed some feelings about this trend of following the crowd.

"I know." Shen Ci shrugged and said calmly, "It doesn't matter if we can't buy the copyright, we can just plagiarize."

Sun Huaizhong couldn't help but laugh. He handed Shen Ci a cigarette and said, "Your idea is quite direct."

Shen Ci took the cigarette, lit it, and said seriously:

"Plagiarism is not a problem; the key is the behind-the-scenes team. The filming and editing of outdoor variety shows are of utmost importance."

Sun Huaizhong nodded in deep agreement. Having been in this industry for so many years, he naturally understood the key points.

"Is that what Mr. Shen is planning?" Sun Huaizhong asked.

Shen Ci flicked his cigarette ash and said, "Have the people in Shenzhen contact South Korea. If they can't secure the copyright, then poach the team!"

"You want to build your own team?" Sun Huaizhong keenly sensed Shen Ci's intention and asked again to confirm.

"Yes," Shen Ci said, taking a piece of paper out of his pocket and handing it to Sun Huaizhong. "These are the people I've got my eye on."

Sun Huaizhong took it, unfolded it, and saw that it was filled with names.

"They're all planning projects for several TV stations. Mr. Sun is helping to make the connections; we'll try to poach talent if we can. I'm also planning to set up a studio for variety shows."

The list provided by Shen Ci included Yan Min from Dragon TV, Xie Dikui from Hunan TV, and others.

These are all promising variety show producers for the future.

Shen Ci plans to use these people as a foundation to further recruit talent and bolster Tencent's variety show talent pool.

Sun Huaizhong couldn't help but exclaim, "President Shen planned so meticulously in advance!"

"If you don't plan ahead, things will definitely fall apart."

After Shen Ci finished speaking, he put out his cigarette and got up to leave.

"Mr. Sun, I'm leaving this matter to you."

Sun Huaizhong agreed to Shen Ci's request.

He had originally planned to ask Shen Ci for some of the 300 million, but now it seems there's little hope.

Sun Huaizhong, on the contrary, hoped that Shen Ci would not spend the money too quickly, lest he come back to ask him for more.

After Shen Ci left, he immediately called Ren Yuxin and asked her to help contact the South Korean side.

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