Huayu: Rising from Tencent

Chapter 78 Explosion! Explosion! Explosion! Ju Jingyi

For many viewers, this novel plot setting is like opening a door to a new world.

Although the set design of the show has the style of a small film crew and is somewhat simple.

But the plot acts like a powerful magnet, tightly attracting the audience's attention.

Now, viewers who have finished watching the show are sharing their thoughts online, spreading the word about the series to a wider audience.

From the 25th to the 28th, over four days, the popularity of "The Romance of Tiger and Rose" increased day by day.

On Weibo, related topics continue to emerge.

Among them, the hashtag #WhatIsAFemaleDominantDrama# saw its readership soar, surpassing 100 million.

The new user acquisition data brought to Tencent Video by "The Romance of Tiger and Rose" was also promptly presented to Shen Ci.

In just four days since its release, the show has attracted nearly 110,000 new members to Tencent Video.

This data caused a stir within the video itself.

It's truly astonishing that a low-budget drama attracted more new viewers than "The Return of the Condor Heroes," which cost a lot of money to acquire.

Naza herself was overjoyed and called Shen Ci from the very first day of the broadcast.

As the success of "The Romance of Tiger and Rose" grew, her Weibo following also increased.

The overwhelming negative reviews of the past have melted away like snow, replaced by positive ones.

"Honey, everyone in the crew congratulated me, hahaha, and Yoona also came to congratulate me."

Naza excitedly boasted to Shen Ci over the phone.

The dissatisfaction and doubts I had when I took on this web series have long since vanished.

Cai Yinong, who makes sugar figurines, naturally benefited from the rising tide and was in an exceptionally good mood.

She seized the opportunity to intensify her publicity efforts, sparing no expense to promote Naza, employing a wide range of promotional methods.

Not only that, she also made a special call to Shen Ci.

She was extremely obsequious on the phone, and a torrent of flattery and polite words poured from her mouth.

Shen Ci was also pleased with the success of "The Romance of Tiger and Rose", but she did not dwell on it too much.

Because at this moment, the marketing war for "Go Fighting!" had already begun, and his energy was almost entirely focused on it.

The marketing strategy of "Go Fighting!" can be described as unconventional, focusing on "shamelessness".

They are shamelessly and aggressively riding the coattails of the currently most popular variety show, "Keep Running".

The promotional copy is filled with phrases such as:

Claims that "Go Fighting!" was inspired by South Korea and was even more popular than "Running Man" are circulating.

This marketing strategy naturally enraged the fans of "Running Man".

However, it must be said that although this tactic was "shameless," it was surprisingly effective and successfully attracted the attention of many variety show viewers.

Zhang Bailian's domestic fans spared no effort and played a vital role in this marketing campaign.

Seeing Lu Han's popularity soar thanks to "Keep Running," they all hoped that their own brother could also shine brightly by taking advantage of "Go Fighting!"

Speaking of Zhang Bailian, there is another related matter.

His agency, SM Entertainment, had previously accepted an invitation for FX to perform at Tencent Video's annual video conference.

A few months ago, SM Entertainment launched a new girl group.

Some time ago, SM Entertainment contacted Tencent Video to inquire whether the new girl group could also participate in the company's annual meeting.

The staff member in charge of this matter at Tencent Video quickly reported the situation to Shen Ci.

Upon hearing this, Shen Ci was quite surprised, as he rarely knew that people would actively seek him out to perform.

However, since the other party had said so, Shen Ci didn't mind. Let them come.

Since it doesn't cost any extra money, it's like paying for one performance and getting two – why not?

As the annual meeting draws near, the domestic SNH48 group is facing a thorny problem.

Because the group has a large number of members, it is impossible for all of them to participate in the annual meeting performance. Therefore, the selection of members must be carried out within the group.

After this news spread, almost everyone in the group eagerly signed up, since there was money to be made!

The large number of applicants meant that the selection process had to be conducted internally within the company.

The final results showed that the first generation of trainees had the most members selected, including Xu Jiaqi, who will become quite famous in the future.

Of the second generation of trainees, only three were successfully selected: Li Yitong, Zhao Yue, and Ju Jingyi.

Once the list was announced, many of the second-generation trainees were filled with dissatisfaction.

Damn it, those old guys from the first generation, why haven't they graduated yet? They're just taking up space all day long!

"Xiao Ju, there's a party, wanna come?"

After the list was announced and everyone dispersed, Ju Jingyi was about to return to her dormitory when she heard this sentence from behind.

She turned her head and saw Zeng Yanfen looking at her with a big smile.

Zeng Yanfen continued, "The party is hosted by Principal Wang, you know. Principal Wang keeps mentioning you, why don't you come along?"

"6

'

Ju Jingyi remained silent, only giving her a cold glare before turning and leaving.

What Principal Wang? He's nothing but a pile of dog shit.

Relying on a man is never as reliable as relying on yourself; this has always been Ju Jingyi's unwavering belief.

She had only one burning thought in her mind: to become famous and become the most dazzling star on the stage!

Zeng Yanfen pursed her lips as she watched her departing figure.

"What are you pretending for? Shorty like you, do you really think you're that good-looking!"

She really couldn't understand why Principal Wang thought Ju Jingyi was pretty, when she herself was just as beautiful.

In July, she and other members participated in a game activity, where they met Principal Wang and took a photo together.

It was even jokingly referred to by netizens as a "bunny girl party".

It was from that point on that Zeng Yanfen successfully added Principal Wang's contact information and began her "screen-licking" mode.

Time flies, and the clock is about to strike 15 years.

Tencent Penguin Pictures was officially established. It shares a building with Tencent Video, and they are very close to each other, just downstairs.

On this day, Sun Huaizhong and other senior executives attended the ribbon-cutting ceremony together with Shen Ci.

After the ribbon-cutting ceremony, Shen Ci stayed behind alone to continue discussing the relevant matters of the project with Han Zijie.

Shen Ci revealed the "Mist Theater" model without reservation and also handed over the script of "The Long" to Han Zijie.

He then added, "Preparations for 'Love O2O' have also begun simultaneously. These two projects will serve as the inaugural works of Tencent Penguin Pictures."

Han Zijie recalled the rumors about Gu Man and smiled wryly, saying, "I've heard that Gu Man is difficult to deal with."

Shen Ci remained calm and said, "I already arranged for someone to make contact, and we should be able to reach an agreement in the next few days."

Han Zijie nodded and asked expectantly, "President Shen, how's the script for 'Love Between Mountains and Seas' coming along?"

""

Given the uniqueness and potential of "Love Between Mountains and Seas" within Tencent Video, he naturally hoped to successfully secure the project.

"Let's wait a bit longer. This project still needs to be developed in collaboration with external production companies."

As Shen Ci spoke, he seemed to remember something important.

"You should contact Daylight Entertainment and New Classics Media."

A hint of doubt flashed in Han Zijie's eyes, and he couldn't help but ask, "Is there some kind of cooperation plan?"

"I have a notebook; I'll send it to you later."

Shen Ci had a plan in mind; he wanted to create the drama "Ming Dynasty".

Both companies have the potential to produce hit dramas in the future, and this collaboration...

This would allow Tencent Video to establish a solid strategic partnership with these two companies.

When mentioning "Ming Dynasty", Shen Ci actually harbored a small personal urge.

Currently, there is an overabundance of period dramas on the market, and the monotonous plots and routines are truly tiresome for him.

Besides "Ming Dynasty"...

Projects such as "Qing Ping Le" and "Taiping Nian" were already in Shen Ci's plans.

Of course, Tencent Pictures' development projects are far more than just the few that Shen Ci set out.

Han Zijie's team will also determine other projects based on the company's development plan and market demand.

Shen Ci was well aware of this; he only wanted to manage his own "small plot of land" well.

If they are promoted in the future and take on more responsibilities, they will naturally manage other matters.

The conversation with Han Zijie lasted for several hours.

Shen Ci then hurriedly returned to the company, dealt with some urgent matters, and then returned to the hotel.

He will also be attending the opening ceremony of Wajijiwa tomorrow.

Wajijiwa set its opening date for January 1, 2015, a very auspicious date.

Shen Ci arrived at the scene on time that day, and Long Danni personally came out to greet him.

After the ribbon-cutting ceremony, everyone dined together.

After a brief stop, Shen Ci hurriedly returned to the company. He was overwhelmed with work lately.

Meetings came one after another, and the day was spent almost entirely in a rush, except for brief breaks to go to the bathroom.

Wajijiwa's shareholding structure is also very clear, with Tencent holding a dominant position.

However, Tencent does not participate in the company's daily management; all affairs are coordinated and arranged by Long Danni.

On the same day, January 1st, the crew of "God of War Zhao Yun," in which Nazha was part, also officially started filming.

Following the popularity of "The Romance of Tiger and Rose," Nazha's Weibo followers surged, increasing by nearly 400,000 in a short period of time.

However, there's definitely some exaggeration involved.

During her time on set these past few days, she made a "best friend".

"Sister Nazha, what made you choose to watch 'The Romance of Tiger and Rose'?"

Meng Ziyi, the new "best friend," sidled up to Nazha, her eyes wide open, her face filled with barely suppressed curiosity.

Naza pondered for a moment, then hummed in agreement and said, "It might be a sixth sense. At the time, I saw that although the production team was small, the script attracted me."

"Sister Nazha, you're amazing!" Meng Ziyi couldn't help but give a thumbs up. "I don't know what kind of drama can become so popular."

She played the female lead's maid in "God of War Zhao Yun," and she put in a lot of effort for this role.

"Of course we will!" Naza patted her arm. "We graduated from Beijing Film Academy, how could we not be famous?"

Hearing this, Meng Ziyi felt a surge of pride.

>