Huayu: Rising from Tencent

Chapter 80: The targeted hot bar; "The Romance of Tiger and Rose" taken offline.

In the first episode of "Go Fighting!", the guests were ruthlessly thrown onto the street by the production team.

The group was penniless and their phones had been confiscated, so they had to figure out how to complete the task on their own.

This opening instantly grabbed the audience's attention.

Especially the opening segment where they wake up the guests...

As an idol star, Zhang Bailian had her blanket ruthlessly pulled off, leaving her half-naked on camera for the sake of camera effect.

This scene undoubtedly gave fans an unexpected treat, eliciting screams from them.

As the main episode progressed, Sun Honglei's comedic talent exploded, and he seriously pulled out a shovel...

Then he relentlessly pestered the passerby auntie, his comical appearance and exaggerated performance making people laugh.

As for the other guests, each of them has a distinct and memorable persona, with their own unique highlights.

The first episode cleverly constructed a unique personality structure of "three geniuses" plus "three fools".

Compared to "Keep Running", the latter shows a more scripted feel, and the guests get along very well.

"Go Fighting!" gives first-time viewers a strong feeling that everything seems real and natural.

Online, comments flooded in after the premiere, almost all of them positive.

[After watching for only a few minutes, I was certain this variety show was going to be a hit; Sun Honglei's shovel scene was absolutely hilarious.]

[Zhang Bailian is so real! Her eyes even reddened after being tricked. This is what a reality show should be like!]

[...]

These positive reviews naturally do not include the die-hard fans of "Running Man".

Such outstanding results prompted Sun Huaizhong to issue an order without Shen Ci's prompting: the marketing budget was doubled!

In no time, the positive word-of-mouth surrounding "Go Fighting!" spread rapidly.

The first episode of "Go Fighting!" was free; starting from the second episode, a paid membership was required to watch it.

This strategy led to a large influx of viewers to Tencent Video.

With the addition of new viewers who joined the show after its hit broadcast, the platform's data has skyrocketed, resulting in an explosive surge.

If we use the stock market as an analogy, Tencent Video's stock price seems to have taken off like a rocket, soaring all the way up.

The first episode's airing is just the beginning; the more crucial question is whether the second episode and subsequent episodes can maintain the same level of quality.

Only if the subsequent content is equally exciting can it truly be considered a sure thing.

Tencent Video's outstanding performance this month has made other video platforms take notice.

Everyone else's performance was just average before, so why did your grades suddenly improve so dramatically?

Several platforms naturally wanted to find out who was behind the planning and execution of "The Romance of Tiger and Rose" and "Go Fighting!"

Let's see if we can recruit him to our team.

Shen Ci's identity is no secret; several platforms, including kiwi and LeTV, found out with a little inquiry.

However, when they learned that Shen Ci was actually Pony Ma's nephew, the platforms were instantly dumbfounded.

As a result, Shen Ci gained considerable exposure on several platforms, and everyone knew that he was such a person.

To be honest, right now, Shen Ci's identity as Little Ma's nephew is much more prestigious than his title as the person in charge of producing his own drama.

People like Naza and Xia Jie initially approached Shen Ci, perhaps more or less because of his status at Tencent.

But after learning about his relationship with Chow Yun-fat, people paid even more attention to his identity.

Recently at the company, wherever Shen Ci goes, people he meets always praise him.

Even with Shen Ci's thick skin, after a while, he couldn't help but smile at the continuous praise.

In stark contrast to Shen Ci was Reba.

Since joining the group, Reba has been in trouble and has been targeted by everyone.

Apart from the screenwriter, everyone else in the crew treated her extremely coldly.

Most of these people came from DMG and originally wanted to replace her, but they kept her because of Tencent's influence.

Now, as soon as she arrives on set, everyone gets annoyed with her.

"Do you even know how to act? Are you even capable?"

"It's hot, isn't it? Go ahead and laugh! Don't you understand? Your face is stiff like a zombie, how am I supposed to take a picture?"

"Cut, Cut, Cut!!"

Reba was made to look like a clown. Faced with such harassment, she could only force a smile and keep apologizing frantically.

Moreover, although Tang Yan did not personally intervene, she instructed her agent, assistant, and others to target Reba.

The crew only had one car for makeup and costume work. According to regulations, other people could only use it after the male and female leads had finished.

Tang Yan, however, would occasionally apply her makeup precisely on time...

This must have been tough on her, because by the time it was her turn, even the stand-ins had already finished their parts, and the crew was about to start filming.

As a result, Dilraba was inevitably criticized by the director for dawdling.

The entire crew really knows how to use all sorts of tricks.

If you encountered someone with a short temper, they probably wouldn't have been able to stand it and would have left immediately.

At that time, Dilraba was not famous, and her manager was helpless, so he could only buy coffee for the crew every day.

"It's hot, isn't it? Just bear with it for two more months, it'll be over once this filming is finished!"

In her hotel room, Dilraba was eating after a day of filming, while her manager gently comforted her.

It would have been better if she hadn't said anything. But once she did, Reba immediately lost her appetite, put down her chopsticks, and tears welled up in her eyes.

"Sis, I really don't understand why they're targeting me like this?"

"What did I do to offend Tang Yan?"

As she spoke, Reba could no longer hold back and burst into tears, hugging her manager.

How desperately she wanted to become famous! Once she was famous, no one would dare to bully her like that!

Her agent patted her on the back and comforted her, saying, "Tang Yan is just jealous of you. Our character is well-written, and she's afraid of being overshadowed by you."

"But she can't do this!"

Reba cried so hard she could barely breathe, and even snot bubbled from her nose, but she didn't mind and just wiped it haphazardly with the back of her hand.

"Sigh, so we have to work hard to become famous, like Yang Mi!" the manager said with a helpless sigh.

Reba nodded emphatically and said firmly, "Yes, we must become famous!"

At this point, the agent sighed again and said, "If the controlling party had been more involved, things wouldn't have come to this."

Upon hearing this, Dilraba fell silent.

She couldn't help but think of Shen Ci. If Nazha were in such a situation, Shen Ci would definitely step forward to help like an angel.

They're both from J, so why is Naza so lucky?

The more Reba thought about it, the more her jealousy of Naza grew wildly like weeds.

She really wanted to call Shen Ci, pour out her grievances, and ask him for help.

Unfortunately, she and Shen Ci only chatted frequently and met in person; they were not in a romantic relationship.

Reba felt that making the phone call would be of no use.

More than ten days after its release, "The Romance of Tiger and Rose," a short drama with only twenty-odd episodes, came to its finale.

In just over ten days, from its online premiere to its finale, "The Romance of Tiger and Rose" garnered a total of over 8.8 million views.

Moreover, from its premiere to its finale, it brought Tencent Video a whopping 28.6 new members.

The initial investment for this drama was only 1000 million...

The current net profit is approximately 4100 million, representing a return of over 400%.

The current GG model is not mature enough for the future, but "The Romance of Tiger and Rose" still earned a considerable amount of revenue.

The combined value of the pre-credits scene cutscenes and the post-credits scene cutscenes is approximately 1100 million.

Shen Ci is absolutely ecstatic!

Sun Huaizhong exclaimed, "The Crown Prince is truly remarkable."

During this week's routine meeting, which lasted two hours, Sun Huaizhong spent an hour praising Shen Ci.

Ren Yuxin from the Shenzhen headquarters also called Shen Ci, praising him generously.

"Zane, you did a really good job this time! Mr. Ma also knows about it and has been praising you to my face."

"At this rate, Zane, it won't be long before you take another step forward."

Upon receiving this call, Shen Ci immediately felt reassured.

It seems that the promotion is almost certain, but we are still speculating about which important position within Tencent Video will it be.

Among the many beneficiaries of "The Romance of Tiger and Rose", Naza is undoubtedly the most dazzling one.

Sugar Man received a flood of film offers, and Cai Yinong specifically called Nazha to let her choose from them.

In the past, artists usually had no choice but to obey the company's decisions, but things are different now.

Naza is currently enjoying high popularity, and more importantly, Cai Yinong values ​​her relationship with Shen Ci very much.

Cai Yinong felt her luck had turned around...

Nazha's career is booming, but Liu Shishi and the old man are having another fight, and it seems they are going to separate.

If I could make a concerted effort to keep Liu Shishi at the Sugar Figurine shop, that would be even better!

Thinking of this, Cai Yinong felt a warm glow inside.

The date is the 8th, and "Go Fighting!" is back with its second episode.

This episode, once aired, once again sparked a strong reaction and became a viral sensation.

Its popularity has prompted some brands to eagerly reach out to Tencent Video, hoping to secure the title sponsorship.

The members of "Men's Gang" have also truly experienced the changes brought about by the high popularity.

On a normal day, the number of replies to a single Weibo post is significantly higher than before.

Huang Bo, being quite clever, contacted Yan Min and expressed his desire to invite Shen Ci to dinner. Chef Huang and Zhang Bailian, upon learning of this, also expressed their wish to host a banquet for Shen Ci together.

Yan Min felt that inviting Shen Ci alone was a waste of his time, so it would be better for everyone to get together.

"Mr. Shen, it's like this, Huang Bo and the others would like to invite you to dinner, what do you think—"

After hearing the purpose of the visit, Shen Ci said, "Let's wait until after the third shoot, then you can book a restaurant."

Yan Min readily agreed and then informed the other members of the "Men's Gang" about it.

At this moment, Shen Ci was discussing serious matters with Han Zijie.

Daylight Entertainment showed great interest in the "Ming Dynasty" project.

Shen Ci had always been thinking about Noon Sunshine's "Nirvana in Fire".

Although this drama's premise is somewhat similar to a wish-fulfillment novel and doesn't hold up to close scrutiny...

However, if you don't get too hung up on the details and just look at the plot, it is indeed very exciting.

He wanted to secure the exclusive broadcasting rights for "Nirvana in Fire" on Tencent Video.

Shen Ci left Han Zijie's side and went to the elevator.

The elevator arrived quickly, the doors opened, and just then, Shen Ci's phone suddenly rang.

The call was from Sister Xia; she was currently working with the old man to separate their company affairs.

Because the two had a very close relationship within the company, she consulted a lawyer and learned that the matter would be quite complicated to handle.

At this moment of utter helplessness, for some reason, the first person that came to Sister Xia's mind was Shen Ci.

She herself couldn't explain why...

Now, whenever she seeks a solution, Shen Ci involuntarily comes to mind.

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