The final scene is Baili Tusu and Feng Qingxue's farewell at Penglai.

Jiang Chen stood amidst the crumbling palace ruins, the wind whipping up the clouds, his dark robes fluttering in the breeze.

He gazed at the person before him, his eyes shifting from deep longing to resigned acceptance, and finally settling into a state of tranquility.

There was no heart-wrenching drama, no dialogue, only a pair of eyes that held the untold stories of a lifetime.

"Card!"

Kong Sheng called out, and the entire room fell silent for a moment.

"Cut! Filming wrapped!"

applause.

Xiao Wang, the stagehand, was the first to jump up and throw the clapperboard in his hand into the air.

Makeup artist Sister Li wiped away her tears and smiled, "Finally, I don't have to get up at four in the morning anymore."

Martial arts instructor Chen Weitao called to his fellow stuntmen, "Let's call it a day and have some tea."

Old Zhang from the lighting team started dismantling the light fixtures, humming "Love's Offering"...

Jiang Chen stood in the wind, his robes fluttering, and a few strands of his long hair were blown away.

He looked down at the Burning Sword at his waist, his fingers tracing the tassel, and suddenly felt a little dazed.

My first leading role in a drama has finally wrapped up filming!

From joining the crew on July 3rd, to the official start of filming on the 10th, to now, October 11th, it has been a full 100 days.

Over the course of 100 days, they filmed everything from the sweltering heat of Qin Palace in Hengdian to the cool autumn of Xiandu in Jinyun, from the misty clouds of Dinghu Peak to the clear blue waters of Lianxi in Zhutan Mountain, and from the secluded and mysterious Niweng Cave to the precipitous cliffs of Xiaochibi.

Seven filming locations, more than 300 scenes, and over 1,000 shots.

The wire work was done hundreds of times, the costumes were soaked and dried repeatedly...

Finally, it's over.

He took a deep breath and turned to walk towards the crowd.

Yang Mi was the first to rush forward.

She ran very fast, grabbed him, and almost sent Jiang Chen flying...

"Congratulations, little brother, you've finally made it through!"

Jiang Chen patted her back: "Sister Mi, you're hugging me too tightly."

"Shut up," she said, not letting go, "I'll hold you a little longer, so that..."

A soft chuckle came from the side.

Jiang Chen turned his head and saw Tong Liya standing three steps away.

She wasn't wearing her costume today; instead, she wore a beige trench coat, her long hair draped over her shoulders, swaying gently in the wind.

Jiang Chen pushed Da Mimi away, opened his arms, and raised an eyebrow at her: "Sis, aren't you going to give me a hug?"

Yang Mi: "..."

Tong Liya was stunned for a moment, then laughed, walked over and gave him a light hug, patting his back with her hand: "Happy wrap-up, little brother."

Her hug was light, with a faint scent of perfume, unlike Yang Mi's forceful one, but it lasted a long time.

As she let go, she looked into his eyes and said, "Let's keep in touch often."

"must."

Yang Mi was really annoyed, so she moved half a step to the side, blocking Tong Liya's view of Jiang Chen. "Jiang Chen, you haven't changed out of your costume yet, aren't you hot?"

Before Jiang Chen could answer, a figure darted out from the side.

Filming wrapped!

With her bowl-cut bangs, Yang Zi opened her arms and was about to pounce on Jiang Chen.

Jiang Chen reacted quickly, reaching out to block her, his palm firmly pressing against her forehead, keeping her at arm's length away.

What the heck?

Does every woman want to take advantage of him?

Yang Zi's head was being held down, her arms still flailing in the air. "Let me go! Congratulations on wrapping up filming!"

"No need," Jiang Chen said. "Get the hell away from me..."

Yang Zi stomped her feet in anger, her bowl-cut bangs flying wildly in the wind. "Xiao Chenzi! Let go!"

Jiang Chen let go of her hand, and she stumbled, almost bumping into the prop box behind her.

After regaining her balance, she rolled her eyes frantically, muttering, "You stingy little thing! What's wrong with giving me a hug!"

The whole audience burst into laughter.

Jiang Chen smiled and shook his head, his gaze sweeping over the crowd to see Mao Xiaotong standing at the very back.

She was holding a bottle of water and just stood there quietly.

Jiang Chen walked towards her.

"Congratulations... Teacher Jiang." She handed her the water.

"Thank you." He took the water, unscrewed the cap, took a sip, and suddenly said, "White Crane Spreads Wings, I mastered that later."

Mao Xiaotong paused for a moment, then looked up at him.

"I'll show you next time."

After he finished speaking, he turned and walked towards the dressing room.

Mao Xiaotong stood there, watching his back, and the corners of her mouth slowly curved up.

The setting sun in the distance is sinking, turning the mountains of Hengdian into a golden-red hue.

The crew began packing up their equipment, the noise echoing in the twilight.

That evening, Sun Zhonghuai, who had come all the way from Guangzhou, booked the entire second-floor banquet hall in the VIP building of Hengdian World Studios, filling all thirty tables.

He takes this drama very seriously!

The crew consisted of over 300 people, from the lead actors to the production assistants, from the director to the makeup artists—everyone was included.

The hall was deafeningly noisy. Some people had already started playing drinking games, some were holding onto bottles of liquor, and several burly men from the lighting crew were singing off-key, standing on chairs.

The main private room was at the end of the corridor, and there were eight people sitting inside.

Sun Zhonghuai sat in the main seat, with Hou Hongliang on his left and Kong Sheng on his right.

Jiang Chen and Yang Mi sat next to Hou Hongliang, opposite the production manager and the publicity manager.

Moutai and red wine were laid out on the table, the cold dishes were already served, and the hot dishes were being brought in one by one.

Sun Zhonghuai raised his glass and looked around: "First of all, I'd like to toast everyone. 'Gu Jian Qi Tan' has successfully wrapped up filming. Three months of hard work, everyone."

Everyone raised their glasses and drank them down in one gulp.

Sun Zhonghuai put down his cup and looked at Hou Hongliang: "President Hou, you'll be in charge of the follow-up publicity and distribution. Tell me about it."

Hou Hongliang nodded. As the producer, he was responsible for coordinating and arranging these matters.

"The series is in post-production and is expected to be released next summer. The promotion and distribution will be divided into three phases: the pre-release phase, the broadcast phase, and the long-tail phase."

He looked at Yang Mi: "Mi Mi, I need to confirm your schedule. The pre-launch period will probably start next March, and we'll need you to participate in a few variety shows."

"I've already contacted 'Happy Camp,' I have connections with He Jiong, so I should be able to book an episode. 'Day Day Up' and 'A Date with Luyu' are also definitely on my list."

"In addition, we also need to arrange exclusive interviews with print media such as Southern Entertainment, Southern Metropolis Entertainment, and Beijing Times, which will be distributed when the drama airs. As for portal websites, we have already negotiated recommended placements for the start-up and wrap-up news on the entertainment channels of Sina, Sohu, and NetEase, and we will also do special features during the broadcast."

In 2011, the way to promote a drama in the entertainment industry was still relatively honest.

Without Douyin, without Kuaishou, Weibo had only been online for a little over a year, and its trending topics feature was still in its infancy, not to mention live-streaming e-commerce or short video marketing.

There are essentially three ways to launch a new drama series.

They appeared on TV variety shows, published press releases in newspapers, and bought featured spots on portal websites.

The production team won't actively promote the male and female leads as a couple. Of course, there are couples, but that's because the plot is exciting, the male and female leads are popular, and fans create their own pairings.

Actively creating hype is a product of later fan culture!

The true originator of "officially promoted CP" was the web series in 2016, and the CPs that were marketed at the beginning were not very normal.

"Addicted" pioneered a new business model for Huang Jingyu and Xu Weizhou.

In 2018, the Wei-Lan couple in "Guardian" turned restrained ambiguity into a code for generating traffic.

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