I really didn't intend to make a living based on my looks.

Jiang Chen clearly didn't expect them to answer that question.

He switched to another page on the projector.

"Our corporate spirit is that every product from Zhengwu is a top-quality product."

"Next, I will make the following arrangements..."

"Our promotional focus is on game fans."

"Although Tang Ren had high ratings, it had a low reputation! Why were they criticized? Because they drastically altered the plot, making it unrecognizable."

"But we are different; we respect the original work. We haven't changed a single key plot point, the core personality of each character, or the world-building of the original work."

"Game fans don't hate adaptations, they hate being fooled. If you adapt sincerely, they will be your best dissemination channels."

He turned to the next page, where the PPT was densely filled with the distribution of game fans' communities.

Baidu Tieba, forums, QQ groups, 17173.

Each channel is marked with specific operational strategies and launch timelines, and even three lines of script have been written.

"I have already sent the detailed arrangements to everyone's email addresses."

"The first step is to mobilize game fans to create plot comparison posts on Baidu Tieba and forums; the second step is to distribute materials promoting the original work in game communities; the third step is to collaborate with the official game team on joint events, using the momentum of game fans to create the first wave of social word-of-mouth snowballing..."

"Also, I've already spoken to Yang Mi; she will fully cooperate with the subsequent publicity..."

"Blah blah blah..."

Jiang Chen spoke passionately for half an hour, during which Li Yitong thoughtfully went up to pour him water twice.

After Jiang Chen left, everyone was still completely bewildered.

Hou Hongliang turned to Jiang Daqiang, who had been silent in the corner, and said, "Old Jiang, tell me the truth. Did your son ever get involved in pyramid schemes?"

Jiang Daqiang: "..."

Hou Hongliang: "When did he write that proposal? Who invited him to our Zhengwu high-level meeting? Also, he's an actor, how come he's more concerned about this drama than I am?"

Jiang Daqiang: "..."

Li Xue: "Boss Hou, what about us?"

Hou Hongliang picked up the proposal, flipped through a couple of pages, and burst out laughing. "This kid... what are you waiting for? Hurry up and implement President Jiang's plan!"

"what?"

"This kid is a fucking genius! If this movie doesn't turn out well, don't let him be an actor anymore. Let him work in the company's publicity department."

Kong Sheng walked past him carrying an enamel mug and casually added, "I think he can reach your position."

Hou Hongliang: "..."

Is this guy coming for me?

……

In its first week, four episodes of "Xuan-Yuan Sword" aired consecutively, achieving an average viewership rating of 2.06% on Hunan TV's CSM32 city ratings, peaking at 2.35%, and a market share exceeding 8%.

Sohu Video's viewership exceeded 4500 million within two days of its launch, prompting an overnight server expansion.

The show was a hit from the very first episode. Tang Ren's war machine was running at full speed, Hunan TV's pre-roll ads were everywhere, and it was featured on the headlines of major portal websites for a whole week.

"Swords of Legends" premiered on Shandong TV's Libra Theater on July 7th, also starting with four episodes.

The show garnered a 0.72% viewership rating on its opening day, which rose slightly over the weekend, and averaged 0.78% in its first week.

Tencent Video's cumulative viewership exceeded 4000 million in its first week.

It received a 7.8 rating on Douban, with praise for its costumes, props, and art direction concentrated in the comments section, but its popularity was far less than that of "Xuan-Yuan Sword".

Industry experts remain steadfast: the platform gap is undeniable, and no matter how exquisite the trailer for Gujian is, it's still just a castle in the air.

On Weibo, the hashtag #GuJianQiTan# is rapidly rising in popularity, but it is far less popular than #XuanYuanSword:TheHeavenlyScar#.

Cai Yinong sat in his office, looking at the figure of 2.35%, with a slight smile on his lips.

Who else?

But in a corner unseen by everyone, a group is quietly changing.

On the evening of July 10, less than three hours after the second day of Gu Jian Qi Tan's broadcast ended, a post appeared on the Gu Jian Qi Tan forum.

The ID is "Fenji Old Player", and the title is: "Premiere Review of the TV Series: As an old player who has completed the game five times, I must say a few words".

The post is long, but the core message can be summed up in one sentence: the main storyline hasn't fallen apart, and the nostalgia remains strong.

"The tragedy in Wumeng Ling Valley was exactly the same as in the game. I cried when Han Xiuning pushed Yunxi into the Ice Flame Cave."

"The Burning Sword's design, including the entry of evil energy into the body and the pain of the new moon every month, has all been retained."

"What surprised me the most was Tu Su. In the game, Tu Su is a man of few words and a stoic expression, but he has a fiery heart. Jiang Chen brought that to life."

The post has over 3,000 replies.

Following this, more detailed "recaps of the original work's details" began to appear on Douban and 17173 game forums.

Someone specifically took screenshots and compared the props from the TV series and the original artwork of the Burning Sword. The similarity between the three images—the curvature of the sword guard, the texture of the sword body, and the color of the sword tassel—was clearly visible when put together.

Someone compared the scene from the Qin Shi Huang Mausoleum episode with an overlay of the game map, and the post titled it "Did Director Kong directly use the game map as a storyboard?"

Some people even compared Shao Gong's lines frame by frame, finding long passages of classical Chinese dialogue copied verbatim from the original game text without alteration.

Then, "reconstruction comparison pictures" and "classic lines" began to appear on QQ Space and game groups.

Fans of the game Gujian were flooding the group chat with messages, which could be summarized in one sentence: Finally, there's a game drama that doesn't drastically alter the original story.

This sentiment spread like wildfire throughout the entire gaming community.

A film or television adaptation that respects the original work and does not arbitrarily change the plot and character settings may seem like the most basic requirement, but looking at the entire film and television industry, how many production teams can truly achieve this?

Once achieved, the detonation effect is terrifying.

The majority of game fans are male. They don't usually watch dramas, nor are they as enthusiastic about following celebrities, controlling comments, or promoting games as female fans.

But once their bottom line is crossed, when they are willing to stand up and support a work, their fighting power will exceed everyone's imagination.

Just like the 2019 Weibo Night Person of the Year selection, Uzi lost 4.798 million votes...

He set a new record for the Weibo Night voting, winning 2572 million more votes than Wang Yibo (4.541 million) in second place and 2.7 times more votes than Xiao Zhan (1.776 million) in third place!

They've completely overwhelmed the fans who support these two...

Right now, Jiang Chen's promotional team has accurately grasped and activated the cohesion of game fans. In addition, the adaptation of "Gu Jian Qi Tan" itself is full of sincerity and is fully worthy of this support.

Once they unleash their power, it will be overwhelming!

After its first week, the viewership ratings for "Swords of Legends" began to climb at an astonishing rate.

In the second week, the viewership rating for Xuan-Yuan Sword was 2.31%, a slight drop from its peak.

The viewership rating for "Swords of Legends" was 0.91%, approaching the 1% mark for the first time.

Tencent Video's daily viewership exceeded 2500 million, and the comment section began to flood with messages like "Game fans reporting in."

The following day, Gujian continued to release new content, officially breaking the one-hit mark!

On Douban, a post titled "A Review of the Detail Restoration of the Original Work" for Gujian was featured on the homepage, and a row of posts criticizing the "StonePad" for Xuanyuan Sword were also displayed.

Comparison posts between the two dramas began to spread from gaming forums to Weibo.

The total number of views on Tencent Video has exceeded 8000 million.

The review post by "Fenji veteran player" on the Gujian Qitan forum has reached over 8,000 replies and has been reposted to Tianya and Mop, with the title changed to "Gujian Qitan in the eyes of a game fan: I've been following it since its initial release in 2010, and I've finally waited for it."

The game's popularity among fans has begun to spread beyond the gaming community.

Week 3, the turning point.

On the same day, the CSM national network ratings were released: Gu Jian Qi Tan 1.62%, Xuan Yuan Jian Zhi Tian Zhi Hen 1.58%.

They've overtaken us!!!

With only a second-tier satellite TV platform, it surpassed Hunan TV's summer blockbuster on its ninth day of broadcast.

Tencent Video's cumulative viewership has exceeded 1.5 million.

It ranked first in the TV series category on Baidu's Hot Topics list, and Gu Jian occupied three of the top ten spots on Sina Weibo's trending topics list!

The biggest beneficiary of the show's immense popularity is the male lead, Jiang Chen!

He's becoming popular...

……

(P.S.: I posted the wrong chapter. It might be removed from Sanjiang. I asked the editor to block it and try to salvage it. If you've already subscribed, please contact me in the group for a refund.)

(The author has gone mad...)