I really didn't intend to make a living based on my looks.
Chapter 83 Orange Army
Chapter 83 Orange Army
Monday, October 8.
The final episode of "Gu Jian Qi Tan" (Swords of Legends).
At 10 PM, the last two episodes will be broadcast back-to-back on Shandong TV's Libra Theater.
Meanwhile, on the other end of the network, a war without gunfire is raging.
Baidu Tieba, "Jiang Chen Bar".
The forum moderator, Yanzi, a young female CEO who usually dresses elegantly, was wearing pajamas and had messy hair, completely disregarding her image.
Her eyes were glued to the screen, her fingers flying across the keyboard.
[The Final Push] Episode 8.6: All Teams Assemble to Help Chenchen Reach the Top!
"Attention all groups, the tasks for tonight are as follows:"
"First, the Weibo team. The hashtags #GuJianQiTanFinale# and #BailiTuSu# will be refreshed every hour. The goal is to get these two hashtags into the top three of the Weibo hashtag list."
"Second, the drama-watching group. Shandong TV and Tencent Video are streaming the finale simultaneously to boost viewership. Each person opens at least three windows and plays it on a loop."
"Third, the copywriting team. The farewell message for Baili Tusu, the character mashup, and the fan art should all be produced and distributed to all groups before midnight tonight."
"Fourth, the anti-black group. Monitor negative comments across the entire internet and report them in a unified manner. Key targets: Xuan-Yuan Sword fans, Tang Ren's online army, and professional trolls."
Fifth, the frontline team. A five-city联动 (joint effort) involving Beijing, Shanghai, Guangzhou, Nanjing, and Hangzhou, with offline private screenings, light boards, and...
Banners and support items are all in place.
"Tonight, let the entire entertainment industry see what a real orange is!"
Within three minutes of posting, the post received over a thousand replies.
"receive!"
"Sister Yanzi is awesome!"
"Oranges will always be with you!"
"I'm not sleeping tonight, let's go!"
Lin Yan stared at the screen, her heart burning with excitement.
A year ago, Jiang Chen only had 107 followers on Weibo, and she created her first fan group.
At that time, she knew nothing about the term "fan management".
The fans in the Chinese entertainment industry in 2012 were actually quite simple.
Back then, the main battleground for idol worship was Baidu Tieba, daily communication relied on QQ groups, and support methods included holding up light sticks, hanging banners, and posting uniform messages in Weibo topic sections.
There are fan clubs, but they are mostly loose and disorganized. At most, they organize a pick-up at the airport, take a few blurry pictures and post them on the forum, and that's considered their mission accomplished.
As for "data group", "comment control group", and "anti-black group", what are they?
It's not that the fans didn't try hard enough; it's that nobody even thought it could be done this way.
The "vote-getting + album-buying to boost sales" approach used during the Super Girl era was already the most advanced fan strategy, but compared to the later militarized organizational system, it was like a small workshop versus a large-scale industry.
So when the girl named Bai Xue in the group told her a whole set of fan management plans on QQ, Lin Yan was completely dumbfounded.
"Fan groups should be tiered, with the main group coordinating instructions, regional groups responsible for their respective cities, and specialized groups each performing their own duties."
"We need to manage the teams in groups. Some people are responsible for collecting updates, some for creating graphics and writing copy, some for monitoring negative comments online, and others for spreading the message."
"Group entry requires verification to prevent trolls from infiltrating; there must be rules within the group; only unified action can bring strength."
"Especially watch out for the anti-fan leader named Bailu, who organized a group of Lu Han fans to infiltrate the area using multiple accounts. Take them down immediately."
this----
This is so professional!
But the results were amazing!
Currently, Jiang Chen Bar has 230,000 members, a QQ group matrix covering 50,000 people, 34 provincial-level groups, more than 100 city-level groups, data groups, drama-watching groups, graphic design groups, anti-black groups, and frontline groups, with clear division of labor and clear hierarchy.
Baidu Tieba is the command center, QQ groups are the execution team, and Weibo is the mouthpiece.
When Li Yitong was first pulled aside by Jiang Chen to discuss fan management plans for three hours, her expression was exactly the same as Lin Yan's.
"Are you fangirling or waging war?"
Jiang Chen said, "The entertainment industry is a battlefield. If you don't organize your fans, others will organize online trolls to attack you. Rather than passively taking a beating, you might as well build up your position first."
He needs his fans to be highly motivated.
It wasn't because he liked the fan culture, but because he knew what was coming.
The game "Gu Jian Qi Tan" became a huge hit, and he rose from a newcomer to the top in less than two months. This is not becoming popular, it is seizing the spotlight.
Resources in the entertainment industry are limited.
Endorsements, scripts, variety shows, awards, media relations, platform resources—everything is in demand.
Every endorsement he secures means another artist loses it.
Every time he makes the headlines of a media outlet, it means another name is relegated to the sidelines.
This is a struggle for interests.
There's no escaping it.
Those established companies and their artists will not stand idly by.
They've been in this industry for over a decade, and they have a wealth of media resources, capital connections, and industry influence.
If a newcomer suddenly emerges and threatens their interests, they will first observe, then probe, and finally launch a full-scale attack.
In later generations, this is called explosion protection!
Newcomers debut, and whoever becomes popular gets exploited!
Business poaching, press releases aimed at discrediting clients, smear campaigns, and online trolls flooding the market with negative reviews —
Every artist who eventually reaches the top in the entertainment industry has fought their way through this process.
with no exceptions.
At this moment, this unique fan group in the Chinese entertainment industry finally showed its brilliance to the entire circle for the first time!
The QQ group matrix has been fully launched.
In Jiang Chen's official national group, the administrator "Orange Sauce" issued the command: "Data team, first round of topic promotion, begin!"
Jiang Chen (BJ) fan group, organized by the group leader, a junior from Beijing Film Academy: "We've booked a whole theater in Sanlitun tonight. The cinema is booked, the light boards are ready, and we'll meet at 7 PM!"
In Jiang Chen's data battle group, the group leader, a data maniac, spammed the chat: "Topic link sent, unified script: Baili Tusu, never-ending, copy and paste, one round per hour, begin!"
In Jiang Chen's graphic design and copywriting group, the group leader, "Paintbrush Orange," uploaded a file: "Farewell video initial cut complete. It will be posted to the main group in three minutes. Please forward!"
Jiang Chen's anti-blacklisting reporting group, led by the "Black Fan Killer," monitors the entire internet: "Tang Ren's online trolls have been spotted stirring up trouble. The link has been sent. Let's report them together!"
Fifty thousand people were online simultaneously, with clear division of labor and well-defined instructions.
The finale aired at 10 PM.
In the final battle between Baili Tusu and Ouyang Shaogong, the Fenji Sword broke, and its murderous aura dissipated.
Tu Su fell into Qingxue's arms, being supported by the ball.
"Qingxue—you must live on—"
"No—no—"
"Promise me—"
"I promise you—I promise you—"
Jiang Chen lowered his hand, closed his eyes, and the story concludes—
The entire internet was moved to tears.
The Weibo hashtag #GuJianQiTanFinale# garnered over 6000 million views within an hour, topping the Weibo hashtag chart.
#Baili Tusu is dead#, with over 3000 million views.
During the finale of the Tencent Video series, the server experienced lag, prompting the technical department to urgently expand capacity.
The video's views exceeded 1.5 million in a single day.
The number of posts on the Baidu Tieba forum "Gu Jian Qi Tan" exceeded 50 that night, setting a record for TV series.
The oranges mourned together.
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