America: Child stars start with The Shining

Where's the record for Chapter 111? Hurry up and restock it!

The record store owner stood nervously at the door, watching a group of young people crowd around the store.

He felt no excitement whatsoever; in fact, he was a little nervous.

Only one thought was swirling in his mind:

What if the first batch of records sells out later?

Will this group of excited young people turn on him on the spot and beat up the innocent record store owner?

hiss----

His old bones can't withstand this kind of torment.

Unfortunately, the quantity of the first batch of goods that arrived was far too small.

He'd been running a record store on this street for so many years, and this was the first time he'd ever seen a record company dare to stock its products so conservatively.

When those pitifully few boxes of records were sitting in the warehouse, he even wondered if there had been a problem with the transportation process.

Of course, it's also possible that Huamei Records is a new company and didn't anticipate the album's current popularity.

After all, based on past experience, an Australian band that hasn't really made a name for itself in the American market shouldn't have an overly extravagant initial distribution, no matter how much hype they do in the early stages.

But no one could have imagined that the speed at which word of mouth spread in the past few days would be so strange!

Especially as the countdown on that black poster drew ever closer, those young people seemed to be bewitched, loitering around the record store every day, coming in every few days to ask, "Boss, has that record arrived yet?"

In addition, several rock bars in the city received the demo discs one after another. Every time "HelIsBelIs" was played, people would come to the record store to ask when they could buy the record.

By last night, many regular customers had already called to make reservations.

However, looking at those boxes of records, he really didn't know what to do.

All of this made the record store owner vaguely feel that this album might sell faster than they had imagined.

Sure enough, as soon as the store door opened, the first few young people rushed inside almost immediately!

"Are you blind, buddy? Didn't you see that album with the black cover? Boss, give me one right now!"

"Back in Black, yes, that's the one!"

The shopkeeper immediately pointed to the shelf that had just been set up next to the counter, where rows of black-covered records stood, with no fancy patterns on the covers, only simple designs.

They sat there quietly, yet seemed even more eye-catching than the brightly colored pop records next to them.

The first young man reached for a disc, flipped it over, glanced at the tracklist on the back, immediately grinned, and shouted, "Hells Bells! Ha, that's the first one!"

People next to them also picked up a record, and soon, the records that were originally neatly arranged on the shelf were almost half gone at a speed visible to the naked eye.

The shop owner stood behind the counter, busy collecting money, while glancing out the window.

Across the street, that black poster is still there.

Seven days ago, when that poster first appeared, many people thought it was just some boring publicity gimmick.

A large black clock, with an ambiguous countdown.

It looks mysterious and somewhat nonsensical.

But now, almost every young person who walks into a record store is drawn in step by step by that poster and the ever-decreasing countdown!

This is hardly a simple publicity stunt.

This is simply a heavy blow and a killer move that Huamei Records has thrown at the entire record market!

"Hey boss, where's the AC/DC album? It's completely sold out! Hurry up and restock!"

"Yeah, boss, do you even want to keep doing business?"

"Uh, wait a moment, I'll go check the warehouse..."

'

Feeling very guilty, the shop owner walked towards the warehouse. He was already considering whether to find an excuse to close the shop.

because..

All the goods are sold out!

Meanwhile, in Los Angeles.

In the offices of Huamei Records, the landline phone has been ringing almost non-stop since morning.

Ovitz stood by his desk, holding a stack of newly compiled sales feedback reports, his brow furrowed.

It's not because the situation is bad.

On the contrary, it's because the situation is far better than expected!

"Several record stores in New York have already started requesting restocks."

"It's the same in Los Angeles; at least three stores say they've already sold half of their first batch of goods this morning."

"The feedback from Chicago is a little slower, but radio airplay is picking up."

"Also, several independent rock radio stations want us to send them some more demo CDs; they say their listeners' phone lines are about to burst!"

Ovitz reported the whole series of news, his tone revealing a barely suppressed excitement.

Charles stood by the window, listening to the constant stream of news, his face expressionless.

He remained very calm.

Today is only the first day of the album's official release. Judging from the current sales figures, the results are indeed quite impressive.

But Charles knew very well that this was just the beginning.

Far from enough.

He is still far from achieving his true goal.

Ovitz put down the phone, turned to Charles, and asked, "Can we begin deploying the first batch of spare stock?"

Charles shook his head, thought for a moment, and then said, "No, let's wait a little longer."

"When restocking, don't fill the entire stock at once. Just replenish about 70% of what those stores need to meet their needs."

Ovitz paused for a moment, then immediately understood what he meant.

This is a form of scarcity marketing.

This makes it seem like every record store can get stock, but the stock they get is simply not enough to fully satisfy consumers' appetites.

As a result, the album "BackinBlack" is always on the shelves, but the stock never seems to be plentiful.

Whenever the store senses that its inventory is unstable, they will proactively recommend and expedite the order, and even proactively place the album in the most prominent position in the store!

Record sales are never just about attracting listeners.

The ideas of these record store owners are also part of the entire promotional chain.

Ovitz couldn't help but glance at Charles.

Sometimes, he really finds it hard to believe that this method was actually conceived by a child.

"There's one more thing."

Ovitz glanced at the documents in his hand and said, "Several radio stations want to interview the AC/DC band."

Charles thought for a moment and asked, "Mainstream rock radio stations?"

Ovitz nodded and said, "That's right, some of them were white rock radio stations that had rejected us before."

"And now, they are clearly starting to get restless."

Upon hearing this, Charles couldn't help but chuckle.

These guys previously looked down on the band AC/DC, and wouldn't even give them a decent airtime slot.

Now that the market is heating up, they're actually coming to me for interviews.

However, things are different now.

The initiative is now in his hands!