America: Child stars start with The Shining
Chapter 113 is selling like hotcakes! First week sales report is fresh off the press!
Chapter 113 is selling like hotcakes! First week sales report is fresh off the press!
A week has quietly passed since the release of AC/DC's album "BackinBlack".
However, the crowds outside the record store have not only failed to ease, but have continued to escalate.
In fact, the scene was even more chaotic than on the day it was first released.
The reason is simple...
The record store owners haven't seen any new stock since they received the first batch the night before the release.
Even though they had practically run out of phone calls to Wah Mei Records, the truck carrying "Backin Black" still hadn't arrived at the store.
This made them very frustrated.
What record company uses this kind of promotional strategy?
Normally, seeing such a hot album sales on the first day, shouldn't they immediately arrange for a restock?
As a result, Huamei Records fared much better.
They agreed more readily over the phone, saying they would arrange it immediately, but so far we haven't even seen a trace of half a record.
These shop owners are now like wives eagerly awaiting their husbands' return, sitting at their shop entrances every day, anxiously hoping that the Huamei Records truck will arrive soon.
A record store in Los Angeles.
After the last few copies of "Backin Black" were taken from the shelf, the young people who had excitedly squeezed in were suddenly dumbfounded.
"What's going on? Why is it out of stock?"
"Boss! Where's AC/DC's 'Backin Black'? Get it restocked!"
Several young people crowded in front of the shelves, grumbling indignantly.
The shop owner sat calmly at the entrance, a cigarette dangling from his mouth, and slowly said, "This is the last of our stock."
"Huamei Records isn't restocking, so there's nothing we can do."
"If you don't believe me, go to other record stores and you'll see the same thing."
Several young people stood there, looking at each other in bewilderment, and asked, "Huh? What do you mean 'gone'?"
"How long has it been on sale? It sold out in just one week?"
"Boss, you're not kidding, are you?"
At this moment, the boss's expression seemed even more pained than theirs.
Fuck, it's all Huamei Records' fault!
He wants to sell it too!
Why would he turn down money when he has the chance? Is he out of his mind?
The problem is that Huamei Records only provided this small amount of stock, and he can't just conjure up records out of thin air!
Seeing these customers enter the store empty-handed every day and leave empty-handed, he felt more pained than if he were being cut by a knife.
Those were all US dollars that disappeared without our knowledge!
If he had enough stock right now, wouldn't he already be standing behind the cashier, laughing and counting his money?
The boss quickly raised his hand, trying to calm them down, and said, "Everyone, everyone, please don't panic."
"I've already called to urge them on the delivery; the next batch should arrive soon."
Several young people questioned, "How fast is 'sooner'?"
"This afternoon? Tomorrow? Or next week?"
"I listened to 'Hells Bells' at the bar last night and came all the way here first thing this morning, and now you're telling me it's gone?"
"Fuck, boss, do you even want to keep doing business?"
The young people cursed and complained, but in the end they could only leave indignantly.
no way.
They can't expect the boss to conjure up an album out of thin air, can they?
At this moment, the empty rows of shelves are all that remain, which seems particularly jarring.
The owner didn't plan to put other records on the shelf immediately.
He had already vaguely realized that leaving these empty spaces there actually made it easier to attract passing customers.
Thus, the empty shelves themselves became a form of advertising.
As for the new albums from Queen and the Rolling Stones, they were placed alone in several inconspicuous positions.
It's not that no one is buying.
After all, these are Queen and the Rolling Stones, and their base remains very solid.
However, at this stage, only their die-hard fans would be willing to take a look.
The contrast is just too glaring.
Even though there are so many new albums from big-name bands on the shelves, what these young people are really thinking about...
But it was that record that was no longer available for purchase!
"Boss, can we sell that display poster?"
Suddenly, someone in the crowd at the record store asked this question.
The record store owner was slightly taken aback, then couldn't help but look up and ask, "What did you say?"
He even wondered if he had misheard. Someone actually wanted to buy a poster?
The young man pointed to the black promotional poster on the wall and said, "Boss, since the records are gone, are you selling the poster?"
Several people nearby immediately turned to look when they heard this.
What was originally just an ordinary promotional poster has suddenly become quite sought after for some reason.
Some people who couldn't buy the records were really frustrated.
Since we can't buy the record, we should at least take something related to the album back with us.
Since they've already come all this way, they can't just leave empty-handed, can they?
As a result, the young men immediately stared intently at the boss, making him feel extremely uncomfortable.
The record store owner opened his mouth, unsure how to respond.
Those were promotional materials provided by Huamei Records, but...
Huamei Records doesn't seem to have said that private sales are prohibited, right?
Moreover, precisely because it was promotional material, these young people were even more enthusiastic.
It is well known that things that are unavailable to buy tend to make people with an insatiable curiosity want to buy them even more.
Once this sentiment spreads among young people, it turns into a strange kind of competition.
Whoever buys it first feels superior, while those who can't feel increasingly inferior.
The shop owner paused for two seconds before tentatively asking, "Five dollars?"
The young man answered almost without hesitation, "I'll take it."
Another person nearby immediately became anxious and quickly stopped him, saying, "Wait a minute, why should we sell it to him? I'll offer eight dollars!"
The store immediately erupted into chaos.
Soon, after noon, similar incidents began to occur repeatedly in several record stores in Los Angeles, New York, and Chicago.
Some young people who couldn't buy the records started asking if the promotional posters were for sale.
Some even more cunning business owners simply didn't sell the posters directly, but instead posted a handwritten notice:
Purchase any two rock albums for a chance to win a promotional poster of the band AC/DC.
This move was surprisingly effective!
The price of posters also rose higher and higher due to this competition!
This absurd scene quickly reached the ears of various record companies.
The Warner employees' expressions turned somewhat strange upon hearing this, while the Universal employees nearly cursed aloud on the spot.
What is this?
Their elaborate promotional methods are no match for this kind of bundled marketing strategy?
Of course, this was something Charles could never have imagined before.
After all, he couldn't have guessed that someone would actually want to buy posters and other materials to collect.
Charles sat on the sofa in his office and sighed.
Just then, Ovitz walked in, carrying a stack of sales data he had just collected.
"Cial, the first week's sales report for 'Backin Black' is out."
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