Rebirth 07: Starting with Saving a Bankrupt Restaurant

This private chef restaurant also showcases the unique characteristics of each dish very well.

Zhou Wen couldn't find any fault with it either. If you're here to check out a restaurant, putting aside the price, it's definitely worth a try.

However, I was indeed not full; I only ate about half full.

"How is it?" Jiang Zhiyu asked as well.

"Putting everything else aside, it tastes good," Zhou Wen replied.

After finishing the meal, I got back into that Audi TT.

After about a 20-minute drive, more and more people gradually started to arrive.

"We're almost there."

After observing the situation outside the window, Zhou Wen said:

"You've chosen a pretty good location."

"It took a lot of effort to take this place back then."

Zhou Wen didn't know exactly where this place was, even though he had been to Guangzhou before, the difference between then and now was too great.

All we know is that this place is probably near some Times Square.

We've arrived.

After saying that, the car came to a stop on the side of the road.

"Let's go in through the back door."

After saying that, Jiang Zhiyu led Zhou Wen into the restaurant, which was still under renovation.

Soon, someone came out to greet them.

"Let me introduce you, this is Sister Wang, the front desk manager."

The front office manager had makeup on, shoulder-length short hair, and wore a black uniform.

He was in his forties.

"Sister Wang, this is consultant Zhou Wen."

Sister Wang was quite surprised. Looking at this somewhat young man, dressed very simply, she really couldn't understand why he was the hotel's consultant.

However, Sister Wang quickly accepted this situation, after all, she was just an employee and it was none of her business how the boss chose people.

The two nodded to each other as a greeting.

"Sister Wang, you go ahead and get busy. I'll show him around the shop."

Sister Wang nodded and left.

Once inside, Zhou Wen was also looking around.

The two-story street-facing shops have a front hall area of ​​150 square meters, which is more than twice the size of their own restaurant.

The floor was covered with light gray antique-style tiles, while the walls were painted with off-white latex paint.

The ceiling was also mostly installed with warm yellow downlights.

There are also some scenic booths facing Times Square.

Zhou Wen felt that it was a combination of a restaurant and a tea restaurant.

"How is it? Any suggestions?"

Upon hearing this, Zhou Wen looked at it again, then slowly shook his head and said:

"You girls are more knowledgeable about interior design and matching."

"I think this kind of decoration is pretty good, or it would be nice to put some green plants in the middle."

"Which way?" Jiang Zhiyu asked, following Zhou Wen's gaze towards the area.

"You can put some in the empty spaces of these seats, or in the corners."

Jiang Zhiyu nodded: "What about the other places?"

"I can't find anything wrong with it. The money I spent on renovating my restaurant probably doesn't even amount to a fraction of what you've spent."

After looking at the first floor, we went to the kitchen.

The kitchen renovation is complete, and everything is ready.

The second floor is designed like a loft, and it looks like it's all private rooms.

Because it was still under renovation, I walked around for a bit before going down to the first floor.

Zhou Wen believed that the investment in the restaurant, along with the decoration, would definitely attract a lot of people when it opened.

However, this kind of decoration might deter some people.

Zhou Wen then asked, "Have the cuisine, prices, and everything else been prepared?"

Jiang Zhiyu nodded and said, "It's all ready. I'll have Sister Wang show it to you later."

"OK."

"Also, what about your target audience...?"

"I've already opened here, what do you think?" Jiang Zhiyu tilted her head and asked back.

Clearly, the target audience is the general public, including office workers and students.

Therefore, the price is not expected to be too high.

Zhou Wen pursed his lips and nodded: "Have you ever thought that many people might be afraid to come in and have a meal because of your luxurious decor?"

Zhou Wen's question completely stumped Jiang Zhiyu.

After careful consideration, it does seem to be a possibility.

Jiang Zhiyu also asked, "Then what should we do?"

Actually, this matter is easy to handle; the most important thing is publicity.

As for where to promote it, it's undoubtedly on local online forums.

At that time, there was no Weibo, let alone short video platforms, but there was Baidu Tieba.

Places like "local forums" have a pretty strong appeal.

Why doesn't Zhou Wen promote his restaurant on a forum? The reason is that the development there is indeed not as advanced as that in Guangzhou.

Most of the diners are older, and apart from some students, very few people know about Tieba (a Chinese online forum).

But it's different here; Baidu Tieba can be a great place for promotion.

"Do you know about Tieba?" Zhou Wen asked.

"I know, I'm not some old person, okay? I have an account too," Jiang Zhiyu said, rolling her eyes slightly.

"Those posts above are quite interesting."

Zhou Wen chuckled; there were indeed many talented people on Tieba.

"and then?"

"You can do some advertising on it before or after opening the store."

They certainly knew how to promote Jiang Zhiyu, but they had never done it before on Baidu Tieba.

"You mean they're advertising it on Baidu Tieba?"

The two found a place to sit down, ready to have a detailed chat.

Zhou Wen nodded and said, "It's about promoting it on Baidu Tieba."

"You can create several accounts first. One can be the main account for the hotel/restaurant. If anything happens to the hotel or there is anything that needs to be notified, you can just post a notification on it."

Jiang Zhiyu nodded, her eyes brightening slightly.

Although the main users of Baidu Tieba are students, a significant number of corporate employees and white-collar workers also use it.

Especially in Guangdong Province and these other places, Baidu Tieba is quite active.

The purpose is nothing more than to promote the restaurant.

"You can publish a small portion of the menu prices in advance, just enough to let people know the general cuisine and prices."

"Then what are the other accounts for?"

Zhou Wen took a sip of water to moisten his throat and continued, "The other accounts just played a role in fueling the fire."

"Let me give you a simple example."

"A new restaurant has opened next to Times Square. The decor is very beautiful, but I wonder how the food is."

Jiang Zhiyu listened attentively and found that what Zhou Wen said seemed to make some sense.

Just hearing about it sounds incredibly impressive.

"Or, I think I saw the boss nearby today. She looks really pretty, like a celebrity." Zhou Wen imitated her perfectly.

Hearing this, Jiang Zhiyu couldn't help but cover her mouth and giggle.

Zhou Wen smiled as well.

Anyway, the more exaggerated the better with these kinds of things.