I really don't want to make bad movies!

"What plan?"

Under Xia Ming's guidance, Huang Xuke did indeed become interested.

Previously, he had been focusing on the quality of "The Wasp".

However, what they failed to notice was that it was precisely because of the extremely high popularity and extremely low quality of "Big Hornet" that a very lively secondary creation market was born.

On Bilibili, some people have already started making parody videos, and although the number of views is not high, the momentum is strong.

The musical notes also sparked a creative boom.

Someone photoshopped Jason's face, the protagonist of The Big Hornet, into the famous thriller "The Shining".

When the axe chopped open the door, a blank face peered in, uttering a mechanical line that resembled that of an android.

"I am ~Jansen~"

It inexplicably created a wonderful chemistry with the iconic scenes from The Shining, resulting in a hilarious effect.

Xia Ming opened the search hot word ranking of Yin Fu, and works related to "The Big Hornet" had already squeezed into the top twenty.

"Actually, I don't need to tell you, senior, you've already seen it. Big Hornet has become a hot trend, and the market for derivative works is very hot, but this popularity will definitely dissipate very quickly."

"After the main Transformers movie premieres tomorrow, this hype will rise again, then gradually decline until people completely lose interest in it."

"I believe your website also saw this problem, which is why you made the last-minute decision to launch a variety show next week to fully utilize this traffic."

Huang Xuke nodded silently upon hearing this. Their operations manager had already discussed this issue during yesterday's meeting.

"Your direction is correct, but there's a problem with your thinking," Xia Ming continued, seizing the opportunity.

Huang Xuke narrowed his eyes: "What brilliant insights do you have?"

Xia Ming opened the main website of iQiyi: "The variety show certainly took advantage of the popularity of 'The Big Hornet,' but netizens had no sense of participation at all. They wanted to watch a comedy show, but they had to subscribe to a membership."

Huang Xuke laughed: "You need to understand the priorities. This section was set up specifically to get them to sign up for memberships."

"That's not right." Xia Ming shook his head. "What you're doing is essentially using a membership system to keep out netizens who are interested in 'The Big Hornet'."

"At this point in time, we should integrate and guide this massive amount of traffic that is scattered across the network, and bring it all together."

Huang Xuke looked at Xia Ming with a puzzled expression.

Is this something a freshman in the directing department would say?

Why does it feel like our seats are reversed?

Shouldn't he be sitting down and lecturing me?

Although he inwardly scoffed for a moment, Huang Xuke did take Xia Ming's words to heart and couldn't help but ask, "How do we integrate it? And where do we direct this traffic after integration? How do we monetize it?"

Xia Ming was prepared for this; he had seen too many traffic-generating schemes in his previous life.

Take the food delivery wars of the past as an example: as long as netizens can truly benefit, traffic will naturally come.

As long as you have traffic, you won't have to worry about monetization.

"In the name of kiwifruit, we are launching a 'Big Bee Secondary Creation Contest,' and every participant will receive a cash prize."

"Impossible!" Huang Xuke flatly refused. "With the Big Hornet trending so much right now, where would we get that much money to give to creators?"

"Don't rush, let me explain slowly."

Xia Ming paused briefly to gather his thoughts before continuing his narration.

"First, Kiwi needs to register official accounts on other video websites and forums and release announcement videos for the DaMaFeng (Big Bee) secondary creation competition to attract netizens' attention to the official accounts."

"Secondly, only videos posted on the main iQiyi website and after registering and logging into an iQiyi account qualify as participation in the competition."

"As for the rewards, I have a few suggestions. For example, all participants can enter a lucky draw and receive at least a trial membership to the iQiyi website, which can be for three days or seven days, depending on your choice."

"Based on this, we will establish a promotion channel, where you will advance based on the number of views or likes, and finally determine the rankings and rewards."

Huang Xuke became increasingly surprised as he listened, and even took out his phone to start recording.

His ability to become a senior executive at such a large video website as iQiyi is beyond doubt.

After listening to just a few words, he understood the underlying meaning in Xia Ming's words.

The most crucial thing here is not some kind of creative competition, nor is it any kind of reward.

Instead, it converts traffic into potential users!

Users who want to earn rewards will register for an account on the iQiyi website, and those who get free memberships might even watch a few VIP dramas.

Since it's free, might as well use it.

However, as long as some users are attracted by the website's high-quality content, they can gain a group of potential VIP users!

My trial membership has expired, but I haven't finished watching the drama I was watching, and the variety show hasn't updated yet. What should I do?

Pay for a membership!

I'm not afraid of you using multiple accounts to take advantage of deals, I'm just afraid you won't click on the website!

Compared to the variety shows they discussed in their meetings, this method of attracting netizens to subscribe to memberships is not only more sophisticated but also more subtle!

The website doesn't force you to become a member; on the contrary, it offers you rewards.

Whether or not you choose to become a member is entirely up to you.

Brilliant!

Looking into Huang Xuke's shining eyes, Xia Ming knew that the other party was completely absorbed in the moment.

After saying all that, the real purpose is still to raise copyright prices.

To open up a fan-made competition, the prerequisite is to buy the copyright of "Big Hornet" from your own hands.

Xia Ming wouldn't ask for an exorbitant amount.

"The Big Hornet" has serious quality flaws, and considering its current popularity and viewership, his expected price is 300,000.

"This is just a general outline of the plan I'm providing; you'll need to implement the specific details yourselves."

"But I can provide some data direction, such as the increase in clicks for 'The Big Hornet,' the pre-release hype for 'Transformers,' and the hot search terms on various video websites, which can all serve as data support for this plan."

As Xia Ming offered advice from the side, Huang Xuke's pupils gradually dilated.

More and more solutions began to pile up in my mind, diverging and even becoming increasingly complex.

This is not only a way for the main site to attract and convert users, but also an opportunity that the senior management has been desperately seeking to enter the short video market!

Kiwi has always had a short video section, but it doesn't get much traffic at all.

If we set up the stage for this innovation and entrepreneurship competition in the short video section, would it have an unexpected effect?

Huang Xuke became more and more excited as he thought about it, and couldn't help but pick up the coffee he had already finished drinking and suck the air through the straw.

"Junior, no, Xia Ming," Huang Xuke said, standing up and patting Xia Ming on the shoulder, "I can't make this decision on my own; we'll have to hold a meeting to decide."

Xia Ming shook his head upon hearing this. This surge in popularity was destined to be short-lived, and he didn't have time to get entangled with these capitalists.

"If you don't buy it, I'll talk to Bilibili. They're the hub of fan-made content, and they'll be interested in my proposal."

Huang Xuke immediately became a little anxious: "It won't be long, I'll definitely give you an answer before tomorrow!"

Transformers officially premieres tomorrow, so if you want to capitalize on this wave of popularity, you have to act quickly.

Considering they were from the same school, Xia Ming didn't press the matter further. After exchanging a few pleasantries, he left the office.

After seeing Xia Ming off, Huang Xuke sat in his office chair, resting his chin on his hands and deep in thought.

He stared at the computer screen, which still had a bunch of web pages open.

As Huang Xuke's mouse swung back and forth between Bilibili and the musical notes, a question remained firmly in his mind.

Do fan-made works of "Big Hornet" really get that much traffic?

Although the search popularity is very high.

But until now, he hasn't seen a truly blockbuster product emerge.

Those videos with hundreds or thousands of views are like a small boat, and it's difficult for them to overcome his prejudice against "The Big Hornet".

Only when a truly viral derivative video emerges can it ignite the desire of other content creators to follow suit and create a traffic network.

After spending several hours browsing the web with a feeling of anxiety, Huang Xuke still had to find time to deal with work emails.

After finishing my work, it was well past lunchtime, and the cafeteria should have been closed.

He sighed and casually ordered takeout.

A moment later, the subordinate walked into the office carrying takeout.

Huang Xuke sat at his computer desk, eating a hamburger and continuing to watch videos.

He was looking for a boost that would give him the courage to hold a meeting and make a decision under pressure.

When I clicked refresh again, a video suddenly appeared on the Bilibili homepage.

The video was tagged with a flame symbol and trending, with "1 likes" highlighted in red below, emphasizing its quality.

Upon closer inspection of the video title, it was clearly related to "The Big Hornet".

"Are there really any blockbuster products?"

Huang Xuke sat up straight and opened the video.

When he saw the number of views, he was so shocked that he forgot to continue chewing his hamburger.

It has already garnered over 500,000 views in just two hours!

Huang Xuke wrapped the remaining hamburger in a napkin and put it aside. He then zoomed in on the screen and pressed play.

"Hello everyone, this is Riyue Commentary. Today I'm bringing you a sci-fi cult classic..."