I really don't want to make bad movies!

Ye Heng got home from get off work, ate dinner, took a shower, and sat down at his computer desk around midnight.

He looked at the congratulatory messages that kept coming in the work group and didn't know how to react.

Investing in "Mao Pian" wasn't because he had foresight, but because Riyue Jieshuo (the author) approached him and gave him an opportunity.

"Anyway, let's take a look at 'The Swindler' first."

Ye Heng habitually opened the kiwi, only to realize that "The Swindler" seemed to be an exclusive video on Tencent Video.

Just as I was about to close iQiyi, a video popped up in the "Green Fruit Short Video" section scrolling on the right side of the iQiyi main site.

[The Dark Horse of the Year? Why did a low-budget web series manage to surpass the blockbuster "Chinese Paladin 4" in terms of critical acclaim?]

Surpassing the blockbuster "Chinese Paladin 4"?

It seems like the only thing that can rival "The Legend of Sword and Fairy 4" lately is "The Swindler".

Out of curiosity, I clicked on it and discovered that the video was actually from Riyue Commentary.

Does Riyue Commentary also have an account on kiwi?

He casually clicked "follow" and then opened the video.

"Hello everyone, this is Riyue Commentary. Today I'm going to introduce a currently popular web series called 'The Swindler'..."

Is this really a movie called "The Swindler"?!

Ye Heng was stunned.

This kiwi is really bold, pushing a video that analyzes enemy works directly to the homepage. What's the meaning of this?

He glanced at the time, and remembering that he had to go to work the next day, he immediately decided to watch the commentary first and then watch the original video later when he had time.

Because of his work, he often deals with film and television commentary accounts. As a fan of Director Jiang, he is exposed to many movies and still holds a stereotype about web series.

When it comes to web dramas, the first thing that comes to mind is idol dramas.

However, upon seeing the scenes from the series in the Sun and Moon commentary video, Ye Heng instantly realized that "The Swindler" was different from others.

The texture and color grading are comparable to those of a movie!

The level of detail, where even a single frame could be used as wallpaper, actually comes from a web series?

Ye Heng watched the explanation and became engrossed in it without realizing it.

When the video ended, he couldn't help but remark, "The plot was pretty good too."

After turning off the lights and getting into bed, Ye Heng tossed and turned, his mind filled with An Ning's every smile and frown.

I really couldn't sleep, so I just picked up my phone and scrolled through some music notes.

Who would have thought that opening the notes would reveal another slice of tranquility?

After scrolling down through a few videos, I came across other commentaries on "The Swindler," and couldn't resist watching them all.

"I want to see the original film..."

Ye Heng couldn't stand it anymore, so he downloaded Tencent Video on his phone, subscribed to a membership, and started watching from the first episode of "The Swindler".

There are many casual viewers like Ye Heng who got hooked on "The Swindler" after watching the commentary.

The viewership of "The Swindler" has also been steadily increasing, showing a positive trend.

……

The next morning, Xia Ming skipped a class and spent his time in his dormitory carefully observing the number of views for each promotional video.

Thanks to the popularity of "Mao Pian", most of the videos have reached the expected number of views.

The uncertainty of musical notes is quite large, and Xia Ming doesn't have the money to invest in them, so some videos can only be helplessly buried at the bottom of the screen.

Overall, the results were quite good.

After browsing through the various videos, I found that many comments were still fiercely debating, comparing "Mao Pian" and "Chinese Paladin 4".

Any viewer with normal eyesight can see that "The Swindler" is far superior in quality to "Chinese Paladin 4".

Many casual viewers, after watching the video and seeing the overwhelmingly positive reviews in the comments section, developed a great interest in "The Swindler".

Watching the commentary wasn't enough; the two episodes, totaling ninety minutes, were compressed into just over ten minutes, omitting many details.

What Xia Ming didn't expect was Green Fruit's short-sighted commentary account.

Although I knew that Xiao Cheng would promote my account, I didn't expect the promotion effect to be so good!

When I opened the playback page for "The Legend of Sword and Fairy 4", I was surprised to find my own commentary video right next to it!

On the left is "Chinese Paladin 4", and on the right is a video of people stepping on "Chinese Paladin 4".

This is like taking advantage of someone's head!

Xia Ming was a little confused about what was going on inside Kiwi. This wasn't how they were pushing the content, was it?

However, thanks to this direct and aggressive approach, the commentary video successfully garnered over 100 million views for "Sword and Fairy 4"!

In just one night, the search value of Riyue's commentary soared to the top of Green Fruit Short Video, and the commentary video of "Mao Pian" even reached five million views.

On Green Fruit Short Video's ranking list, the commentary of "Mao Pian" leads the entire list to the top, while the rest are all videos of "Chinese Paladin 4".

Perhaps even short-sighted users of Green Fruit couldn't stand iQiyi's promotion of "The Legend of Sword and Fairy 4," and finally saw a different video, so they naturally pushed it to the top.

This wave of Sun and Moon commentary has also gained a lot of fans, and it is expected to break through 300,000 fans by the end of the year.

With fans on other platforms, the next milestone is just around the corner!

As expected, the answer to this question is still just riding the wave of popularity!

After checking the traffic on various platforms, Xia Ming had to fulfill the contract and make the payment, so he had no choice but to turn on his phone.

The moment he turned on his phone, he was overwhelmed by a deluge of messages.

Phone calls, text messages, QQ, WeChat, private messages from the music player's backend, and even private messages from the music player itself.

The book "The Swindler" became a hit, and all his social media platforms also went viral.

Some people simply came to congratulate him, others wanted to know what would happen next, and still others asked him for the lead actor's contact information.

The messages were varied and the notification sound never stopped.

Xia Ming blocked all messages and completed the payment first.

Then, a phone call came in.

"Producer Xia, you're so hard to contact!"

The caller ID read "Purchasing Director of Tengzi".

Xia Ming thought for a moment about the other person's name and replied, "Pete, why are you calling so early in the morning?"

Pete laughed and scolded, "I've been looking for you all day! I can't reach you anywhere!"

Realizing the other party might have something urgent, Xia Ming apologized, "I'm sorry, I've been too busy lately."

"It's nothing, I just wanted to ask if you could bring Chen Kun over so we can arrange an interview for him and promote 'The Swindler'."

Clearly, Tencent Video saw the popularity of "The Swindler" and decided to add fuel to the fire.

"It's a bit difficult; his schedule is too full."

"Where's Director Jiang?"

"Director Jiang is even less likely to do it; he's busy promoting his new movie."

Pete was silent for a moment, then smiled and said, "It's okay, you do it."

"Shall I?"

"The stage's already set up, wouldn't it be a waste if no one showed up?"

Pete was in a great mood, his tone smug: "Director Xia's reputation has been really hot online lately. A lot of people are curious about how your two works, released only a few months apart, have such a big difference in quality?"

Xia Ming was tempted. His original intention in making "The Swindler" was to make a name for himself and prepare for his next film.

The opportunity is now right in front of you.

A free advertising opportunity from Tencent Video.

But looking at his rather full schedule, he hesitated.

I've already used up all my vacation time and I still owe credits. Am I going to have to skip class again?

"Can't we do it on Saturdays and Sundays?"

"Theoretically, we have weekends off."

"What's the reality?"

Pete remained silent.

I was planning to have a celebration this weekend.

However, it's normal for a platform to work overtime to market a product that suddenly becomes a hit.

"Alright, then this Sunday, I'll take you to Tengzi's Jinghai filming base."

"Thank you, Pete."

"I should thank you!"

Pete laughed even harder: "I asked the boss to get some recommendations for you from the Guangdong headquarters. Maybe we'll see promotions on social media next week."

Xia Ming was surprised.

Social media promotion?!

Isn't that Tencent's most aggressive promotional method?

Perhaps anticipating Xia Ming's emotions, Pete explained, "It's not to the point of 'GG' on the opening screen; that's reserved for our own projects."

"However, it's still possible to post some information about you on WeChat Moments or QQ Space, and do some redirect advertising, that shouldn't be a problem."

"Thank you for your help."

"Mutual benefit and win-win cooperation, let's continue to cooperate."

"There is an opportunity to continue our cooperation."

After hanging up the phone, Xia Ming opened the music player and could easily find videos related to "The Swindler".

Many of the bloggers he paid to work with were actually just jumping on the bandwagon and trying to gain popularity.

The video quality varies, but even without any plot spoilers, the good looks of the lead actors alone are enough to attract a group of casual fans.

After the first round of adversarial marketing and the second round of content promotion, the third wave of publicity is about to begin.

Capital gets involved!