Rock and Roll: Glorious Years

Upon hearing Liu Yingying's words, Bian Lang finally understood: "No wonder Ai Hao was so fixated on this person; it seems Liu Yingying's influence is at least half the reason!"

If Liu Yingying had a different fan and offered more reasonable terms, Bian Lang would never have said another word.

After all, the brewery has the budget. Any man would do it if he could use his own company's advertising expenses to help his girlfriend achieve her KPI of chasing after a celebrity.

But Bian Lang felt that it would be better to just give this budget to any 4AGG company and let them come up with a plan than to do this.

"Putting everything else aside, can Xia Yuxi's concert really attract fans to buy beer on the spot? Selling beer at a music festival, regardless of how much we can sell, at least gives fans a basic understanding of our beer." Bian Lang said casually, and the atmosphere immediately cooled down.

After a brief silence, Liu Yingying continued, "Brother Lang, what you said is true, but the number of fans of those bands at the music festival is no match for Xia Yuxi, and their spending power is on a completely different level... Also, Xia Yuxi has a strong creative ability. If a promotional song is specially commissioned, the improvement to the overall brand image is something that a music festival cannot compare to."

"What are Xia Yuxi's representative works? What is her singing style?" Bian Lang really didn't know.

But when the words reached Liu Yingying's ears, they took on a sarcastic tone.

Seeing that Liu Yingying's brows were almost furrowed into a deep frown, Ai Hao quickly replied, "Brother Lang, I'll send it to you!" He then took out his phone, swiped a few times, and sent the link to Bian Lang.

Bian Lang took out his earphones, put them on, and listened intently for half of the song. He then flipped through the lyrics of Xia Yuxi's other songs and was now quite certain that this guy was not suitable to be the spokesperson for his beer.

Xia Yuxi's musical style is inconsistent; she tries everything. Judging from the lyrics, most of her songs are just forced, melancholic lamentations. Crucially, she also loves to cover and adapt other people's works, constantly throwing in high notes, and after her fans are excited, she goes on to mock the original singer, saying they're not as good as her idol…

Bian Lang believes that his family's staple beer should focus on bringing joy to everyone! Get hyped! Get cool! Hormones! Dopamine!

This kind of propaganda song with its melodramatic style is more suitable for products that sell anxiety.

"What is the brand positioning of our Xibiqi?" Bian Lang asked again, as he genuinely didn't know either.

Upon hearing this, Ai Hao seemed to realize where the problem lay, and immediately changed the subject, saying, "Let's not talk about this today. I'll ask Brother Lang for some advice later. Come on, Brother Lang, let's have a drink first..."

Bian Lang didn't dwell on it any longer, picked up the bottle and started drinking, so Bian Lan naturally took on the role of taking care of Liu Yingying's feelings.

Her task was actually to find out Ai Hao's true thoughts so she could report back. She didn't expect that after all the effort she had put into talking, Bian Lang would just interject a couple of sentences and trick her into revealing the key to the matter.

Unconsciously, she developed a newfound fondness for her younger brother's changes.

During the meal, they didn't eat much seafood, but they drank a lot of beer. Bian Lang and Ai Hao each drank a dozen, and they left the private room arm in arm and leaning to one side.

"Brother Lang, give me a straight answer! What do you think our brand positioning should be going forward?"

Fueled by the alcohol, Bian Lang's mind was filled with only one thought: "Let's have fun! Let loose! Right now!"

……

The next day, Bian Lang got up early.

While smoking on the toilet, he scrolled through Weibo.

It had been almost 24 hours since he posted on Weibo yesterday. Although it had already moved off the trending topics list, the lingering effect still left him unsure whether to send him a private message or what to do next...

Needless to say, there are over 99 private messages. Yesterday, the number of followers was only 404, but now it has grown to over 5.

Yesterday's Weibo post has already received 57 likes and over 10000 comments!

The top comment reads: "Bian Lang, please have some decency! Magic Disc has already released a video, why isn't your post-production finished yet? Are you going to copy @WuYa and re-record a music video?"

Seeing this, Bian Lang silently gave the post a thumbs up, and then started looking for videos to upload.

He naturally used the unedited close-up version, titled: "Those Without Ideals Don't Get Hurt" - the original live version.

After uploading the video, he turned off Weibo, brushed his teeth, washed up, and went out.

On the way to the mountainside, he bought two sets of fried rice cakes with fried dough sticks. He never got tired of this in his past life. Now that he's in a different world, he finds that this Yunnan-style jianbing guozi with meat sauce and fried dough sticks is still a cherished memory of his hometown.

When they arrived halfway up the mountain, none of the waiters had come to work yet, and Old Tan was waiting for him alone in the glass room.

Bian Lang handed Lao Tan a set of roasted rice cakes, and only after he had almost finished eating did he ask, "Did you finish your talk in the rehearsal room?"

"Yes, it's on the fourth floor. It used to be a small conference room, about 80 square meters with double doors, so it'll be easy for you to bring in your equipment. Nobody rents it next door, so you can do whatever you want! The rent is 400 a month, and I've already paid a quarter's rent for you."

Old Tan is a veteran rocker, and Bian Lang wouldn't question his eye for choosing locations.

"Okay, while you're at it, help me find someone to clear the land. I'll transfer the total cost to you at the end. I'll call Dayong over right now."

Seeing that Bian Lang was getting impatient, Lao Tan muttered, "We haven't even found any musicians yet, and you're already starting rehearsals?"

"Okay, let's record those two OSTs first. We can't hold Qiu Luo back."

After finishing his last bite, Lao Tan mumbled, "That's true. When I, the waiter, come to work at noon, I'll have them clean up for you. You and Dayong can discuss preparing the equipment."

Bian Lang nodded and immediately called Dayong over. After looking around upstairs, Dayong counted on his fingers and asked, "The music store has all the equipment, new or used?"

"Second-hand is fine. Get a lot of single-effect pedals and use them for a while first. Yong-ge, talk to your two partners and see if we can start with a sponsorship? We'll get all the new ones from your music store later!" Bian Lang wasn't unwilling to pay, it's just that he hadn't fully grasped the performance of all the equipment here yet. Although the principles are the same and the designs are largely similar, it's often these subtle differences that determine the quality of the final musical product.

Until he fully understands it, he's unsure which devices he finds most convenient to use.

Da Yong looked at Bian Lang with disdain and said, "I never thought you, Bian Lang, would actually say something like this! No need to discuss it anymore, I can make the decision. Let's take the secondhand one and use it for now, and then we can slowly replace it when we're comfortable with it..."

Bian Langchong gave Da Yong a thumbs up: "Brother Yong! That's great! I'll go get the power supply and stuff..."

"You, a sculpture student, understand this?" Sensing the hidden meaning in Da Yong's words, Bian Lang asked with a smile, "What's your major, Brother Yong?"

"Electrical engineering." Bian Lang understood immediately: "An electrician! Rock musicians are all multi-talented! They never need to ask for help!"

After discussing it for a while, the two split up. Bian Lang was eventually "sent off" by Dayong to buy soundproofing materials, and they were busy until the afternoon...

Da Yong and the people from the music store were already upstairs setting up equipment, while Bian Lang was working on the arrangement of "Hand-held Tractor Ski" at Paradise Records by himself.

Bian Lang doesn't remember the original arrangement of this song completely, but knowing it's a disco style, the arrangement won't be too different. And now that Da Yong is here, he doesn't have to worry about the drum part.

It wasn't until 10 p.m. that Dayong called to ask Bianlang to come upstairs to test the equipment.

The results were much better than Bian Lang had expected. The two of them tried "No Longer Hesitating" together. Bian Lang felt that it was still a bit lacking for a live performance, but it was no problem for recording.

After handing the sheet music for "Those Without Ideals Don't Get Hurt" and "Hand-held Tractor Ski" to Dayong, the two packed up and went to drink halfway up the mountain.

The two had barely sat down, and before they had even ordered anything, Old Tan brought over a dozen bottles of shaved ice: "The salesman sent over 20 cases of complimentary wine, so make sure you drink them all."

Without asking, Bian Lang knew it belonged to Ai Haoqian: "Old Tan, then I'll trouble you to give it a push!"

"Is everything finished upstairs?"

"It's all done. We'll rehearse it again tomorrow morning, and then go record the song this afternoon."

After listening for a moment, Lao Tan said, "Would you like to participate in a music variety show? It's perfect for your current situation."

"What kind of music variety show?" Bian Lang wasn't opposed to variety shows, as long as they weren't about dating or playing games.