Peninsula 2017: Is the system living in the past?

pat...

Park Jiyeon reached out and typed another key on the keyboard.

The video that was just played once is being replayed from the beginning.

Having gone through that first experience, accepting it now doesn't seem like anything particularly difficult.

Because the video Jiang Xingchen showed her was in portrait mode.

It's not a traditional 16:9 landscape screen, but a 9:16 portrait screen, just like a mobile phone screen.

In the center of the image, there is no complicated background, only a gray wall.

A man wearing a black baseball cap, a black face mask, and a loose black hoodie stood right in the center of the frame.

The music is ringing.

There was no prelude or build-up.

It starts with a strong Trap beat.

Accompanied by a chillingly deep bass.

"Boom!"

The masked figure on the screen moved.

There was no large-scale running, and no complicated movements.

He simply stood there, and with that deep bass voice, he made an extremely exaggerated and crisp chest vibration.

The next second, both hands entered the center of vision.

A series of rapid, dazzling hand movements began to unfold.

Fingers fly, wrists flip.

It looked like a hand seal, or like drawing some kind of geometric shape with your fingers.

Park Jiyeon knew it very well.

This high-density finger dance was almost unheard of in girl group dances in 2017.

The movements are small, but every frame is perfectly timed to the drumbeat.

In short.

Cold and frigid.

Full of aggression.

Especially the Point Dance in the chorus.

The masked man turned to the side of the camera, making a gesture resembling a 'gun' with one hand next to his face.

Although I couldn't see his face clearly, I could feel his aura.

Her intuition told her that the person was staring at the camera.

Immediately following, accompanied by a sound similar to cocking a gun, the hips, in coordination with the hand movements, executed a highly explosive side hip thrust.

Then came a moment frozen in time.

still.

Absolute stillness for one second.

Then it erupted again.

The rhythm, shifting rapidly between extreme motion and stillness, was like a hook, firmly gripping Park Jiyeon's eyes.

The short video, only 30 seconds long, gave this veteran of the industry, who has been in the business for eight years, a chill down his spine.

"this..."

Park Jiyeon opened her mouth, but found herself at a loss for words.

She wasn't unfamiliar with finger dance; she was simply stunned by the style presented before her.

It's not particularly difficult, but it's extremely eye-catching and addictive.

"You noticed it too?"

Jiang Xingchen, standing to the side with one hand in her pocket, twirled a multi-functional screwdriver in her hand, a smile playing on her lips.

"This is the logic of the next era."

He pointed to the masked man frozen in time on the screen.

As mentioned a few minutes ago, the current K-pop trend focuses on memorable moments, rhythm, and stage presence, while synchronized dance moves and complex choreography are gradually decreasing.

But that is not the future.

The future belongs to mobile phones.

"Not everyone can come to the venue to watch the performance."

"Not everyone will watch the entire three-minute performance."

"They'll only give you 15 seconds. If you can't grab their attention with the most direct, brainwashing, and visually impactful actions, you'll be scrolled away."

Jiang Xingchen's voice was calm and resolute.

As he spoke, he leaned down and got closer to Park Jiyeon.

Even Park Jiyeon could feel the warm breath he exhaled when he spoke.

However, she was somewhat agitated at the moment and did not try to avoid it.

"So this style?"

"I call this style Challenge."

"Challenge?"

"That's right."

Jiang Xingchen traced the masked man's movements with her fingers.

"There's no need for a lot of running around, because the phone screen is only so big."

"Emphasis on the parts that need to be emphasized."

"For example, his control of his upper body and the details of his hands are the focus of the camera's capture."

"Most importantly—poisoning."

"The goal is to make sure that anyone who sees it, even a passerby with poor coordination, has this movement stuck in their mind after watching it once, and even can't help but want to try it out in front of a mirror."

"This is the core of viral transmission."

As Park Jiyeon listened to his analysis, her gaze returned to the video.

That is indeed the case.

I only watched it for a few seconds on the first try before my attention was completely drawn to it.

In addition, her professional skills as a top-notch dancer allowed her to quickly break down the movements in her mind.

This set of movements is not difficult overall, but it cannot exist in isolation.

"That's right, so this is the choreography direction I've considered for you and for all of you."

"Considering the convenience of promotion, I plan to add about 15-20 seconds of simple yet addictive movements to future choreography."

"What I want is not for fans to just watch you dance, but for them to feel that they can dance too."

This low-cost, highly interactive, and easily shareable short video format can be more effective in promoting content than expensive television programs.

This was a part of what Jiang Xingchen had planned long ago when she was organizing these things.

After explaining, he pointed to the small hall outside the office.

Since there was nothing set up, it was perfect for creating a small practice area.

"Want to give it a try?"

Park Jiyeon didn't waste any words.

She took off her sun-protective clothing, leaving her in only a tight-fitting tank top, and went outside.

"Change the orientation of the computer screen and show it again," she said.

Jiang Xingchen pressed replay.

The music started again.

This time, Park Jiyeon didn't just look at it passively.

The body begins to move rhythmically to the beat.

At first, she was a little awkward, after all, this kind of movement, which is full of joint reversals and fine-tuned movements, is different from her past style.

But it was only done twice.

When that iconic deep bass line came on.

His eyes changed instantly.

The gaze that was somewhat wandering a second ago instantly focused, becoming sharp as a knife.

She turned to the side and made the "gun" gesture with her right hand next to her face.

*Click...*

With a crisp sound in my mind.

She thrust her hips sharply to the side, her shoulders dropped, and her chin lifted slightly.

Freeze!

Although it was just a simple action, without makeup, lighting, or even the rough cement floor beneath her feet.

But in Jiang Xingchen's eyes, a visible aura exploded from her.

"call..."

A dozen seconds passed in the blink of an eye.

Park Jiyeon stopped what she was doing and let out a long breath.

She looked down at her hands; her fingers were still trembling slightly from the force she had just exerted.

I felt that same excitement I had when I first stood in the practice room.

A few seconds later, she slowly turned around, looking at Jiang Xingchen with a complicated expression.

I feel that my previous impression of him is about to be completely changed.

"Advisor..."

She took a deep breath. "Is this really something the market can accept right now?"

Be more confident.

Jiang Xingchen maintained her confident smile throughout, her eyes deep and thoughtful. "Remove the 'ma'."

"If this is released, it will become the standard answer for the next ten years, and you, Jiyeon, are the one who sets that standard."

The standard answer for the next decade.

Park Jiyeon fell silent.

If someone else had said that, she would have thought they were crazy.

But when she thought about everything that had happened in the two days since she met Jiang Xingchen, she felt a pang of sadness.

And that electric shock feeling I just experienced.

She believed it.

She walked to the table, picked up a glass of water, and took a big gulp.

But my gaze involuntarily drifted back to the screen.

The video is playing on a loop, and it's now nearing its end again.

After posing for the ending pose, the masked man casually pulled down the brim of his hat and then turned to turn off the camera.

In that very instant of turning around.

Park Jiyeon's pupils contracted sharply.

That figure...

......