There's a chat group for pets in my neighborhood.

Chapter 117 What a vicious scheme!

In the director's office of Meiji Hospital, everyone looked at each other, but no one dared to look at Cui Ding's expression.

"Look at all of you, what a mess you've all made of!" Cui Ding slammed his hand on the table, the loud noise startling everyone.

"You all panicked because this little guy just messed around a bit?"

"Look at you all, so spineless!"

He was disappointed in him.

"A small pet hospital, not even a large-scale operation, just throws out a so-called price list, and you're helpless?"

"A bunch of good-for-nothings!"

Cui was angry that Lu Fang had caused this mess, but he was even angrier at the helpless look on the faces of his subordinates.

Everyone was even more afraid to speak.

"Alright, alright, everyone disperse. Go back to what you were doing. Let me tell you, the sky over Yanling City won't fall down."

With Cui Ding's assurance, everyone finally breathed a sigh of relief.

Is there really nothing they can do about Lu Fang's actions? Of course not. But everyone is just trying to make a living, and they are all part of the Meiji chain of hospitals. How can they not let Cui Ding cause trouble and take the lead themselves?

As everyone gradually left, Cui Ding plopped down in his boss's chair, picked up his phone, and made a few calls.

"Dean Zhang, it's me, Cui Ding. Are you free tonight? I'd like to invite you to dinner at the Yanling Hotel. Sure."

He hung up the phone and loosened his tie.

This time, Lu Fang isn't just targeting his own family's business, but the entire pet healthcare industry in Yanling City.

The enemy of my enemy is my friend.

In ordinary times, everyone engages in open and covert competition within the rules, which is something that is tacitly accepted in the industry.

However, when faced with someone like Lu Fang who could overturn the table, the major pet hospitals were quite united in their hatred of him.

At 8 p.m. that evening, on the top floor of the Yanling Grand Hotel, inside the treasure chest in the Juxian Hall.

Smoke swirled around the large mahogany round table.

Besides Cui Ding, the owners of three other well-known large chain pet hospitals in Yanling City were also present.

It can be said that the people present here have almost monopolized 70% of the high-end pet medical market in Yanling City.

"Old Cui, you called us guys over so late at night, this meal probably isn't very good."

A man with a beer belly sitting opposite Cui Ding flicked his cigarette ash and spoke in an unfriendly tone.

His name is Zhang Jiang, and he is the owner of Ankang Pet Hospital. Today, his shop also had several large orders processed because of Fangzhou's inspection report.

"It's better to have bad food than to have nothing to eat at all, don't you think?"

Cui Ding exhaled a puff of smoke, stubbed out his cigar in the ashtray, and glanced at Zhongre with a gloomy look.

"Dear bosses, let's be frank. We're all in competition with each other, so we rarely have the chance to sit down and eat together. At most, we organize some events, but we never engage in malicious competition."

"But today is different. I'm sure everyone has heard about Fangzhou's situation. If we let him continue like this, even if he can't hold on and closes down, we all know that Yanling City's pet medical market will never be the same again."

"Our rent, utilities, and labor costs are all real expenses. If we keep going like this, who can hold on?"

Does everyone want to starve?

Cui Ding's words were resounding, and everyone present, being intelligent, understood what Lu Fang's actions meant.

Once the market gets used to low prices, it's hard to go back to high prices. If this continues, no one will survive.

"Who is this kid, doing something that harms others without benefiting himself?" one of the bosses said angrily.

"He's just a fresh graduate who started something called Ark Selection, which is quite famous around Tiancheng Community. Our pet hospital copied it, and the income is pretty good."

Another boss spoke up.

The Fangzhou Yanxuan incident has caused quite a stir near Tiancheng Community. Everyone here is in the pet medical industry, so there's no reason why they wouldn't know about it.

Although Meiji launched Meiji Yanxuan, the customer traffic in Tiancheng Community was all attracted by Lu Fang. However, the income in other areas was still acceptable. After all, not every place has a prodigy like Lu Fang who can communicate with pets.

"You think you're something special just because you've landed a small, successful project? I've seen plenty of guys like that. Every year a few pop up, and then they lose everything and slink away in disgrace," Zhang said disdainfully.

"Don't underestimate him, this guy is still quite capable." As the only one present who had fought against Lu Fang, Cui Ding was undoubtedly the one he valued the most.

"But Dean Cui summoned us here in such a hurry, he obviously has something in mind?"

Zhang Jiang turned his gaze to Cui Ding, and everyone's eyes followed.

"Of course, but it still requires everyone's cooperation." Cui Ding never fights a battle unprepared.

Although Lu Fang caught him off guard this time, as a seasoned businessman, he came up with a solution.

"Is he trying to engage in price wars?" another shop owner said, his tone somewhat doubtful. "These small shops usually don't have much capital behind them. Burning money like this won't last long. He wants to wage a price war, right? Then let's fight it out. In less than a month, he won't be able to hold on and will have to close down. Once he's completely gone, the market's pricing power will still be in our hands."

"Unless those pet owners don't want to get treatment anymore, they still have to obediently pay up."

It must be said that this scheme was indeed insidious.

For Lu Fang, what he lacks most is money.

Even if the money can sustain the burn at this rate, the person will eventually become useless.

Upon hearing this, everyone nodded in agreement.

Spending some money to burn away a menace is a worthwhile deal.

"Don't worry, this is a last resort. Nobody is rich enough to spend money to play along with him."

Cui Ding shook his head.

As a miser, this was clearly not the outcome he wanted to see.

"So what do you mean?"

"It's very simple. Isn't he known for his low prices? Fangzhou Pet Hospital is also a newly opened hospital. We directly used all our media resources to attack him, mainly targeting his short operating time, the low prices because he uses inferior medicines, and the fact that he attracts a large number of customers to sign up for memberships so that he can run away later."

"As long as even one person believes, we have achieved our goal."

"Brilliant, Dean Cui!" Zhang exclaimed with admiration. "People already have low trust in new companies. If we just portray their behavior as malicious competition, once people's initial impulse buying wears off, they'll naturally calm down. When some people want refunds, it will trigger a refund frenzy. At that point, we won't even need to intervene; their broken cash flow will bring them down!"