Reborn in 1970, I thrived in Hong Kong.

Guan Jiahui, after all, grew up following Li Huai Ren around, so in front of others, she would subconsciously and naturally stand on Li Huai Ren's side and protect him.

She slightly turned her body to the side, nimbly reapplied the band-aid to Li Huai-ren's hand, and turned back to Teresa Teng, saying in a coquettish tone:

"Sister Jun, I want Li Huairen to take me to Central to buy a dress, but he refuses to buy it for me."

"Hmph, if he won't buy it for me, then I'll scratch him with my fingernails and leave fingernail marks on his face!"

Teresa Teng was startled and quickly advised:

"No, Jia Hui, please don't. It's just a dress. My record royalties have already arrived. I'll take you to Central, you can pick whatever you like."

Upon hearing this, Guan Jiahui's eyes immediately lit up. She turned her head to look at Li Huai Ren, winked at him, and gestured with her little hands.

Li Huai-ren instantly understood what she meant; she was just like some food delivery platforms from his previous life:

He eats the client's food, then the service provider's, and then the delivery rider's.

She got benefits from Teresa Teng and now wants to squeeze more money out of me!

But she resolved the crisis. Although she caused it, it was her wit that made the difference. She deserves credit!

Li Huai-ren shook his head, took out his wallet, and handed her three hundred Hong Kong dollars:

"Looks like I should thank you for going easy on me and not scratching my face, right?"

Since Lijun has already agreed to take you to buy a dress, I can't be stingy.

Here, take this 300. Have some drinks when you're tired from shopping, and a nice lunch. Any extra is pocket money, okay?

Overjoyed at having successfully extorted three hundred Hong Kong dollars from Li Huai-ren, Guan Jia-hui grabbed it without hesitation, turned around, hugged Teresa Teng's arm, and continued to act coquettishly:

"Sister Jun, can I buy two dresses? I want princess dresses, okay? I want pink ones..."

Hearing her voice, which had somehow become somewhat affected and coquettish, Li Huai-ren involuntarily shivered.

"Holy crap, she's already unleashed her shopaholic nature!"

Hong Kong has three major shopping fanatics: Guan, Zhang, and Li. Zhang should be left to Brother B; let her wreak havoc on him.

But how can we let foreigners earn hundreds of millions of Hong Kong dollars in profits when these two shopping addicts, Jia Hui and Jia Xin, buy luxury clothing and bags that are the most wasteful of their intelligence?

If those two ever go to Balenciaga and spend thousands of dollars on a cardboard outfit, and then spend thousands more on a plastic bag to carry around, I'd swear! The image would be too perfect, wouldn't it? Where would my dignity be then?

No, we still need to get involved in the luxury goods industry. Wouldn't it be great if all our own women wore our company's products and served as free spokespeople?

We must resolutely refuse to pay foreigners an "intelligence tax"; the right thing to do is to take advantage of them instead.

Balenciaga? Then I'll just call my brand "Hong Kong Balenciaga"!

Li Huai-ren recalled the three major shopping addicts in Hong Kong from his previous life. He planned to collect two of them as well. Remembering that they had paid at least hundreds of millions of Hong Kong dollars in luxury goods "stupidity tax", he decided to enter the luxury goods market himself.

For someone born and raised in the Pearl River Delta of Guangdong Province, spending thousands or tens of thousands of yuan on a meal is no big deal.

But spending thousands, tens of thousands, or even hundreds of thousands of yuan to buy luxury goods made by one's own relatives or friends with production costs of tens or hundreds of yuan is absolutely impossible. Anyone who buys such a thing would be a fool laughed at by everyone in the village and would be laughed at from the beginning of the year to the end of the year.

In his past life, Li Huai-ren's family wore clothes that were all custom-made by factories owned by relatives and friends without any trademarks or brands. They used the best materials, the best workmanship, and the most ordinary designs. This was true understated luxury, without having to pay any "stupidity tax".

Having decided to enter the luxury goods market, Li Huai-ren began to plan carefully.

After dropping Teresa Teng and the others off at school, Li Huai-ren drove across the harbor (Note: at this time, driving across the harbor usually meant taking a ferry with the car. It's better to be clear to avoid misunderstandings.) to meet with his brother-in-law, Luo Jiazhuang, and commissioned his family's law firm to help register a company called "Hong Kong Shijia," which mainly deals in clothing, bags, perfumes, lighters, belts, hats, wallets, etc.

After thinking it over, he commissioned the Luo family's law firm to register a lingerie company called Victoria's Secret as a subsidiary of the Hong Kong family. Li Huai-ren directly copied the trademark of Victoria's Secret from his previous life.

With existing, proven successful trademarks available, Li Huai-ren wouldn't waste his brain cells foolishly trying to come up with another one.

After school in the afternoon, Li Huai-ren asked Qiao Wu to arrange for Qiao Yue to pick up Deng Lijun and others, while he drove to Zhong's Women's Clothing Store.

At the Zhong's Women's Clothing Store, after listening to Li Huai-ren explain his purpose, Zhong's parents exchanged a glance and looked at each other in bewilderment.

After a long while, Mother Zhong looked at her husband, then at Li Huai-ren, and said:

"Ah Ren, it's not practical for both of us to work at the Hong Kong family business you're planning to establish. Ah Hong and the others are still young and need someone to take care of them."

"I think this is a good idea: Ah Hong's father can go work at your Hong Kong Family Women's Clothing Department, and I'll stay home to mind the shop and look after Ah Hong and the others..."

When Li Huai-ren established his Hong Kong family business, what he lacked most was professional and trustworthy personnel in the clothing industry. Therefore, he set his sights on Zhong's parents.

Of course, he wasn't that carefree. He certainly wouldn't hand over the Hong Kong family business to his parents. He just needed one or two knowledgeable people to help him keep an eye on the company, lest he be sold out and not even realize it while buying breakfast. That would be a huge problem!

Since Mother Zhong said so, Li Huai-ren had no choice but to comply.

On November 1, 1970, the Hong Kong Shijia Factory was established in Kwun Tong.

On the same day, Phoenix Hardware & Plastics Factory separated its highly sought-after trolley-style universal wheel luggage, which was exported overseas, along with the entire department's staff, from the factory and merged it into Hong Kong Shijia, making it its first flagship product!

Three days later, Li Huai-ren proposed producing luxury handbags, dividing them into four grades and using different trademarks:

The highest-end bags use the Hong Kong family's trademark – Golden Phoenix. The marketing strategy is: sell for over one thousand US dollars, resolutely no discounts or promotions, take a high-end and indifferent approach, take it or leave it, poor people who can't afford it can go away, focus on the European and American markets, and resolutely refuse to rip off the poor.

The second-tier bags use the trademark Silver Phoenix and are marketed specifically for elite business people. The bags are very exquisite and make a good impression when carried around. They are priced at over HK$1,000.

The third-tier bags use the trademark "Bronze Phoenix," specifically targeting mid-level managers of European and American companies who frequently travel for work. They are aesthetically pleasing, practical, and exceptionally durable, able to withstand the rough handling of employees from various civil aviation companies. The selling price is between HK$500 and HK$1,000.

The fourth-tier bags use the trademark Iron Phoenix. I won't go into too much detail about this one. It's suitable for salaried workers such as those who tighten screws in factories or office ladies.

Because plastic bags made from recycled and refurbished materials are still under patent protection, their prices can be more affordable.

But it absolutely cannot be sold cheaply. The selling price is the current monthly wage of an ordinary worker in Hong Kong, around HK$300. Occasionally, a 5% discount can be given to benefit the neighbors.

Starting with bags, and then moving on to clothing, handbags, and other products, each product line will subsequently be categorized into different levels according to this classification.

From the very beginning, Li Huai-ren categorized his products into different brands. Adhering to the principle of not ripping off the poor, the higher the grade, the higher the "intelligence tax," so high that even a year's salary for a salaried worker in Hong Kong who makes screws cannot afford one of them.