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Capital is the courage, and equity is the anchor. With the framework and profit distribution set by the Ten Cities Alliance, Su Wanqing, Shen Mo, and Han Mei, like tigers unleashed from their gates, launched a rapid expansion in their respective battlefields.

Poaching talent with hefty sums became the most direct and effective method. In the Yangtze River Delta region, Su Wanqing, with her outstanding performance in the Shanghai and Hangzhou stores and her title as general manager of the East China region, precisely targeted senior agents and store managers who felt hopeless about advancement in traditional large real estate agencies but were still highly capable.

She offered not only a high salary, but also a clear path for promotion and the potential for future equity ownership at the regional and even group levels.

The incident caused a stir among senior executives at major real estate agencies in Shanghai and Hangzhou. Privately, calls from Anjia Tianxia's headhunters became the most sensitive topic.

Shen Mo's actions in South China became more refined. She not only recruited key business personnel, but also favored management talents who had service experience in Hong Kong-funded real estate companies or international property companies and were familiar with high-end customers and standardized processes.

She positioned the three stores in Yangcheng, Xiamen, and Jinling as flagship stores, striving to match top-notch service in everything from decoration style and employee attire to service scripts and after-sales follow-up.

She even brought in etiquette trainers from the port city to conduct closed-door training for the core team.

This disruptive approach quickly established a differentiated reputation in the high-end market of South China, putting unprecedented pressure on some established local real estate agencies.

Han Mei's approach is to "encircle the cities from the countryside." In Beijing, she continues to deepen her community outreach, opening stores in the ground-floor shops of large residential communities. Her agents mingle with the elderly residents, obtaining housing information quickly and accurately.

In Dalian and Qingdao, she leveraged the concepts of sea views and vacations, focusing on an investment + vacation model, which attracted many northern clients with spare cash who were seeking asset allocation.

She's the most aggressive when it comes to recruiting people. She doesn't care about seniority, she just looks at how you feel about them. As long as you can drink, chat, and turn clients into friends, she's willing to give you opportunities and high commissions.

This grassroots vitality allowed Anjia Tianxia to quickly establish itself in the northern market.

Poaching inevitably triggers a backlash. Especially in Shanghai and Hangzhou, where Su Wanqing is located, several leading local companies have had their key personnel poached one after another, and they are furious and have begun to unite in resistance.

They spread rumors within the industry that Anjia Tianxia was experiencing financial difficulties and that its business model was unsustainable, and even sent people to Anjia Tianxia stores to cause trouble and engage in malicious competition.

Su Wanqing was under the most pressure, but she remained exceptionally calm. While reporting the serious incident to the police, she also used her media connections and the power of the Chamber of Commerce to positively promote Anjia Tianxia's image of introducing advanced models and raising industry service standards, and at the same time, she accelerated the construction of her own talent training system.

She knew that relying solely on poaching talent was not a long-term solution; she needed to develop her own revenue-generating capabilities.

This talent war, on the surface, is a business competition, but behind it lies Anjia Tianxia's fierce attack on the traditional intermediary industry landscape with its strong capital and innovative model.

Lei Guoliang receives daily summaries of public opinion and conflicts compiled by Lu Chaoyang. Most of the time, he simply gives a brief instruction to handle the situation in accordance with laws and regulations, and to demonstrate strength when necessary, before handing over the specific responses to the three regional general managers.

That's exactly the kind of "catfish effect" he wanted—using competition to force them to grow quickly and also to drive the entire team to evolve.

Just as the battle raged on, Lei Guoliang's gaze had already quietly turned to the heart of South China, Dongguan.

Shen Mo preemptively laid a trap by opening a store in Dongguan. How could he not know Shen Mo's intentions? He simply wanted to firmly incorporate this market, which was adjacent to Guangzhou and had huge potential, into his South China territory, and avoid it being directly controlled by headquarters.

Lei Guoliang acquiesced. Firstly, Shen Mo's actions were within the authority and motivation of a regional general manager.

Secondly, in his original plan, the core value of Dongguan was not in the early layout of the real estate agency stores, but in the upcoming, almost robbery-like asset acquisition.

He clearly remembers that on June 18, 2004, the super-large residential project called Dongguan 0769 in Wanjiang District, Dongguan, was about to launch its internal subscription.

This massive community, covering nearly a thousand acres and planned to house over ten thousand residents, faced immense financial pressure last year due to the impact of the pandemic, a sharp decline in Hong Kong visitors, and banks tightening credit, resulting in an unbelievably low opening price of 2280 yuan per square meter.

By its peak in 2007, housing prices here would easily exceed 10,000 yuan per square meter.

Nearly five times the increase! And it's a huge deal with an extremely low total price and easy to turn over quickly! This is a more lucrative and less risky piece of meat than the early prey in Shenzhen.

In mid-June, Lei Guoliang arrived in Dongguan discreetly with only Lu Chaoyang and two capable assistants.

Instead of contacting Shen Mo's subordinates who had already opened stores there, he went directly to the owner of the Dongguan 0769 project company, a local businessman surnamed Huang, just like any other low-profile tycoon.

Mr. Huang was losing sleep over this massive undertaking. Huge upfront investments had been made, but sales were sluggish, banks were pressing for loans, and shareholders were exerting pressure. Lei Guoliang's arrival was like a lifeline.

In a secluded tea shop, without much small talk, Lei Guoliang went straight to the point and asked, "Mr. Huang, I heard that your 0769 is about to be offered for internal subscription. I wonder what your internal subscription price for the 0769 is? I'm quite interested in your 0769."

"Mr. Lei's information network is quite good. We do indeed plan to hold an internal subscription meeting on June 18th. As for the internal subscription price, it is initially set at 2100 to 2300 yuan per square meter."

Boss Huang didn't have anything to hide and frankly admitted it.

"I wonder how many units Mr. Lei plans to purchase? Is it for his own residence or for investment?"

"If I want to buy, it's naturally for investment. If I plan to subscribe to all 900+ units of your 0769 Phase 1, what kind of lowest price can Boss Huang offer me?" Lei Guoliang asked bluntly.

Boss Huang's hand trembled, and he almost knocked over his teacup. More than 900 sets! He actually wanted to eat them all by himself.

He looked at Lei Guoliang's young face and was very surprised. Could such a young man have such strong strength?

"You want all 900+ units. Even if you only pay a deposit of 10,000 yuan per unit, it would still be more than 9 million yuan."

At Lei Guoliang's instruction, Lu Chaoyang handed a portion of the bank's deposit balance certificate to Boss Huang.

"Based on what you just said, the internal order price is 2100 to 2300, with an average price of 2200. If I take them all, it's not unreasonable to charge 1900, right?" Lei Guoliang said.

Looking at the young man in front of him, with his calm and unwavering gaze, and seeing the bank deposit certificate that Lu Chaoyang handed him at the right time, displaying a dizzying amount of bank deposit balance, Boss Huang couldn't bring himself to say the words of refusal that were on the tip of his tongue.

The other party was able to buy more than 900 units in one go, relieving him of nearly one-third of his inventory pressure and bringing back more than 200 million yuan! This is enough for him to revitalize the entire project and even make a comeback.

"Mr. Lei... Mr. Lei, 1900, this is really..."

"Mr. Huang," Lei Guoliang interrupted him, his tone calm yet carrying immense weight: "Right now, besides me, who else can help you solve so many housing issues in one go? Banks? Or those individual investors who are still observing?"

1900 is the package price, a price that will put your mind at ease tonight. However, I request that the payment period be extended to 5 months. I can pay you 20% of the payment each month, and the full amount will be paid off in 5 months.

In addition, I have the right to waive my right to purchase within three months before signing a formal purchase contract, and the deposit must be fully refunded to me.

I have the right to change the name and transfer the property within six months. You, the developer, must cooperate with me to complete the name change and transfer procedures.

Mr. Huang's face was deathly pale, and he was drenched in sweat. After struggling for a full fifteen minutes, thinking of the calls from banks refusing to release the loans, he finally deflated like a punctured balloon, slumping into his chair: "...Sign. But I want to see the money as soon as possible!"

"It's a pleasure to cooperate with you, Mr. Huang." Lei Guoliang extended his hand, a very faint smile curving his lips.

The biggest piece of the pie in Dongguan was snapped up with lightning speed. 964 units, average price 1900. Subscription deposit 964 million yuan.