Get rich quick starting with buying a house with zero down payment
Chapter 60: The soup was delicious
At 10:00 AM, the website development department's project review meeting began on time. This was the first formal milestone review for Anjia Tianxia's online platform, and Lu Chaoyang, Ji Fanyin, the technical director, the product manager, and Su Wanqing, who had specially come back from Hangzhou, were all present.
Su Wanqing is extremely focused on online traffic generation, so she made a special trip from Shanghai to attend this meeting.
On the large screen in the conference room, the preliminary website architecture was being demonstrated: a property database, a real estate agent backend, a user frontend, and basic online consultation functions.
The CTO explained the technology selection and development progress, while the product manager reported on user research and core feature design.
"The biggest challenge right now is ensuring the real-time nature and accuracy of the housing data," the product manager, a young man wearing black-rimmed glasses, said earnestly.
"We investigated the market and found that the problems of fake listings and the failure to remove sold listings are very serious among existing real estate websites. If we cannot solve this problem, going online will be like ruining our own reputation."
Su Wanqing immediately replied: "The East China region can cooperate and require all store agents to update the property status to the back-end system within half an hour."
"We'll include this in the agent evaluation and link it to performance." She looked at Ji Fanyin and said, "Headquarters needs to establish unified reward and punishment standards."
Ji Fanyin quickly took notes and nodded, saying, "Understood. I will draft the detailed rules after the meeting and distribute them to all regions for implementation."
Lu Chaoyang, however, was more concerned about costs: "Developing our own backend system and database requires a large initial investment and incurs high maintenance costs. Have we considered purchasing a mature system or collaborating with a third-party technology company?"
"We must develop it ourselves." Lei Guoliang made the final decision, a rare instance of his resolute stance on non-strategic issues.
"Property listing data is our core asset, and user behavior data is the gold mine of the future. We must firmly grasp these things in our own hands, and the underlying architecture cannot be controlled by others."
Not enough money? Increase the budget. Time is tight? Add more staff. I want to see the beta version online by the end of March next year.
Everyone's expression tightened. It was early November, which meant there were less than five months left for development, making the task extremely demanding.
"Guoliang," Su Wanqing gently reminded him, a term she sometimes used in private, "Isn't the time too tight? It might be difficult to balance quality and speed."
"Quality must be guaranteed, and speed cannot be slow either." Lei Guoliang looked at the technical director: "We don't have enough manpower. Recruit interns from universities in Shenzhen, Hangzhou, and Beijing, and poach experienced people from big companies. I only care about results."
The meeting ended in a slightly tense atmosphere. After everyone left, Lei Guoliang kept Ji Fanyin alone.
"You seemed a bit distracted during the meeting just now," he said bluntly.
Ji Fanyin blushed, her fingers unconsciously gripping the edge of the notebook: "I... I was thinking about the data synchronization process. I felt that relying solely on assessments might not be enough. Should we add some mandatory logical checks to the system...?"
"This is a technical issue; let the tech team handle it." Lei Guoliang interrupted her, his gaze sharp. "You're the administrative director; you need to think about how to implement this rule, how to coordinate cooperation across regions, and how to resolve personnel conflicts during implementation. Don't overstep your bounds, and don't neglect your duties."
Ji Fanyin lowered her head: "I understand."
Lei Guoliang softened his tone: "I'll drink the soup from last night when I get back. Also," he paused, "Shen Mo went to Jiangcheng today, and things might be a bit difficult there at the start."
On behalf of headquarters, you should periodically check in on the progress, but don't interfere. You'll need to find the right balance.
These words were quite meaningful. They were both a reminder for her to focus on important projects and an implication of how she should interact with Shen Mo: care, but not overstep her authority; supervise, but not interfere.
"I understand." Ji Fanyin raised her head, her eyes regaining their clarity.
When Shen Mo arrived in Jiangcheng, a cold autumn rain was falling from the sky. She did not act rashly, but instead led her team to spend three days, like the most experienced hunters, silently and meticulously sweeping through the main residential projects for sale and active areas of the second-hand housing market in the three towns of Jiangcheng.
On the fourth night, in the living room of her hotel suite, she made a crucial judgment while looking at a hand-drawn map of Jiangcheng's real estate market.
"Collective housing and housing reform housing have unclear property rights, outdated property management, and difficult individual owners. They are not our target market." Shen Mo crossed out the old state-owned enterprise areas that he had originally selected with a red pen.
"What we are looking for are new residential properties with clear property rights and decent quality, but which have problems with the developer or have misjudged the market, resulting in slow sales."
Ideally, it should be a completed property that's difficult to sell, where the developer is facing financial difficulties, and it should have a significant room for negotiation, such as a river-view property or a property in a good school district.
"Jiangcheng's market is a bit special." Zhou Lan, who was transferred from East China, pointed to the map and analyzed, "The local purchasing power is actually not weak, but they are very particular about location and brand."
Houses within the inner ring road, along the river, and near universities and large institutions sell very well. However, some new developments or projects by local small developers, even if of decent quality, tend to have slow sales.
Moreover, people in Wuhan tend to wait and see when buying a house, avoiding chasing rising prices, and even exhibiting a tendency to buy when prices are falling rather than rising.
Shen Mo's eyes lit up. This market characteristic was actually more suitable for her surgical approach: finding undervalued opportunities and using her advantages in capital and information to precisely target and profit from them.
"Is there a specific goal?" Shen Mo asked.
"Yes." Zhou Lan quickly pulled up the information on her computer and said, "Jinxiu Riverside is in Wuchang Riverside. It's actually a good location, but the developer is a small local company."
The owner used to work in building materials. This was his first time in real estate, and his design and marketing were outdated. The pricing was also too high. In the six months since the opening, less than 30% of the units have been sold.
It seems like funding is running out, and construction is progressing slowly.
"Xuefuyuan is located near Luojia Mountain, next to several universities, so it shouldn't have any trouble selling. However, the developer and the construction company had a dispute, and the construction site was shut down for two months, causing a great uproar and scaring away potential customers."
Although they have resumed work, their reputation has been damaged, and things have stagnated.
Shen Mo carefully examined the documents and photos. The apartments at Jinxiu Jiang'an were relatively large and expensive, while Xuefuyuan had a history of disputes and blemishes. Both had significant drawbacks, but this also meant there was considerable room for negotiation on the price.
"Tomorrow, we'll split into two groups," Shen Mo instructed. "Zhou Lan, you take a team to Jinxiu Riverbank and contact them under the guise of a large investment company in Shenzhen. We'll investigate their funding gap and assess their true value and risks."
Xiao Wang, when you go to Xuefuyuan, don't go directly to the developer. Go find out about their biggest creditor, the construction company or the material supplier, and find out the details of the dispute and the developer's repayment ability from the side.
Remember, we are not saviors, we are vultures. We only eat carrion, we don't touch the living.
She paused, then added the most crucial point: "Lei's instruction to us was to quickly replicate the Dongguan model."
This means we're looking for properties that can be quickly transferred, packaged, and sold. Properties with flawed title, legal disputes, or requiring lengthy negotiations will be rejected. Efficiency is paramount.
While Shen Mo was adjusting his strategy in Jiangcheng, Lei Guoliang was also reviewing the supplementary report on the Jiangcheng market submitted by Lu Chaoyang at the Shenzhen headquarters.
The report provides a detailed analysis of the property rights status, liquidity, potential risks, and profit margins of various types of real estate in Jiangcheng.
The conclusion is clear: avoid existing housing with complicated property rights, such as cooperative housing and old, dilapidated small apartments, and focus on new properties with clear property rights but in trouble.
"Shen Mo's judgment is correct," Lu Chaoyang said. "The price increases in Jiangcheng in the next few years will be concentrated on high-quality residential properties, especially those with good school districts and river views."
Old, dilapidated, and substandard housing built through collective financing has limited appreciation potential and poor liquidity, which does not meet our requirement for high turnover.
Lei Guoliang nodded. His memories from before his rebirth also confirmed this. During the market boom in Jiangcheng from 2005 to 2007, the biggest price increases were seen in high-quality new homes and school district properties along the inner ring road, riverside areas, and the core area of Optics Valley.
Old, dilapidated walk-up apartments, although they have also appreciated in price, have seen far greater absolute increases and slower sales compared to the former.
"Tell Shen Mo that if the direction is right, then go for it. But there are a few principles that must be upheld." Lei Guoliang instructed: "First, only develop residential properties, and do not develop shops or office buildings for the time being. Jiangcheng's commercial real estate industry started late."
Second, the scale of a single project should be controlled within 200 units. We should not try to acquire nearly a thousand units like Dongguan. The market capacity of Jiangcheng and our management radius need to be tested.
Third, partners must be clean; anyone with a history of political or business misconduct will be rejected. The waters of Wuhan are murky; don't get dragged down.
Lu Chaoyang noted it down and then asked, "Regarding the land plot in Hangzhou, it seems there's a joint venture between Hong Kong capital and local state-owned capital. She asked if we should investigate further, or... could we consider getting involved?"
Lei Guoliang thought for a moment and shook his head: "Tell Wanqing to focus on our main business. Our main battleground right now is expanding our second-hand housing brokerage network and acquiring high-quality residential assets."
Land development and urban renewal are not areas we should be dealing with at this stage. Those require more complex political and business relationships and a greater investment of capital. The time is not right.
He walked to the huge national map, his gaze sweeping over the dozen or so cities that had already been marked with red flags, finally settling on Jiangcheng, which had just been marked as a battleground.
"What we need to do now is to bulldoze through the promising second-tier cities across the country, using the same model, over and over again."
Open stores quickly, acquire quickly, and monetize quickly. Perfect your business model and team, and maximize your brand and cash flow.
"By 2006 and 2007, when the market was at its most frenzied, we had a nationwide store network, ample cash, and a mature team... That was when we truly began to plan for something big."
His finger traced an arc on the map, from Jiangcheng to Xingcheng, and then to Shancheng.
"Let Shen Mo fire the first shot in Jiangcheng. Next spring, I want to see the Central China Theater Command officially established."
Outside the window, night had fallen. But the engine of imperial expansion, after precise strategic adjustments, was roaring even deeper and more powerfully, heading toward the next bountiful territory.
When Lei Guoliang returned to his home in Nanshan that evening, it was nearly nine o'clock. A warm, pleasant aroma filled the house—it was yam and pork rib soup. Ji Fanyin, wearing an apron, emerged from the kitchen with a warm smile on her face.
"You're back? The soup's just been heated up. Have you eaten?"
"I've eaten a little, but I'd like to have a bowl of soup." Lei Guoliang took off his coat and sat down at the dining table.
Ji Fanyin served soup and brought out two small dishes of light side dishes. The two ate quietly, with the evening news playing on the television—a familiar, peaceful scene at home.
"Did President Shen go to Jiangcheng today?" Ji Fanyin asked in a low voice, as if casually.
"Hmm. It'll be a bit tough at the start, but she can handle it." Lei Guoliang sipped his soup, which tasted as good as ever.
"President Su was very attentive to the website project at the meeting today and offered several key suggestions," Ji Fanyin added. "She seems to have a particular expertise in the internet field."
"She lives in Shanghai, so she sees and interacts with a lot. We can let her participate more in online activities in the future," Lei Guoliang said casually.
Ji Fanyin said "Oh," and lowered her head to eat her rice. After a while, she looked up again, her eyes filled with hesitation: "Guoliang, am I... too stupid? President Su and President Shen know so much, and President Han is so capable. I seem to only know how to do odd jobs..."
Lei Guoliang put down his bowl and looked at her. Under the lamplight, her face was soft and clean, but her eyes held genuine confusion and self-doubt. This was completely different from Shen Mo's confident and flamboyant demeanor and Su Wanqing's aloof composure.
"Everyone has their own place and value," he said slowly. "Shen Mo is the sharp blade that expands territory, Su Wanqing is the strategist who plans and directs, and Han Mei is the surprise attack force that penetrates deep behind enemy lines. And you..."
He paused for a moment: "You are the base camp, the foundation. No matter how well the battle is fought, without a solid rear and a reliable foundation, everything is just a castle in the air."
He reached out and stroked her hair: "You don't need to become one of them. Just be yourself, protect this family, manage these miscellaneous affairs at headquarters, and let me have no worries. That's your greatest value, and it's something no one else can replace."
Ji Fanyin's eyes reddened slightly, and she nodded vigorously: "Yes! I will!"
Just then, Shen Mo and Su Wanqing sent him messages one after the other, reporting on their work progress.
Lei Guoliang looked at his phone, a barely perceptible smile playing on his lips. This was the state he wanted: his generals fighting bravely on the front lines, competing and checking each other, while he sat in the center, in control of the entire situation.
"Whose message is it?" Ji Fanyin asked in a low voice.
"It's work-related." Lei Guoliang put away his phone and finished his soup. "The soup was delicious. Get some rest; we'll be busy tomorrow."
It was late at night. In the master bedroom, Ji Fanyin was fast asleep in Lei Guoliang's arms, her breathing even. Lei Guoliang, however, kept his eyes open, staring at the ceiling.
Jiangcheng, Hangzhou, website, store expansion, capital layout... a thousand and one thoughts intertwined in his mind. And then there were those three women, their affections, ambitions, and the subtle competition between them—all variables he had to precisely balance.
He rose quietly, went to his study, and turned on his computer. The screen's light illuminated his composed profile. He pulled up a map of Jiangcheng, information on the land in Hangzhou, and the group's latest cash flow statement…
The town outside the window is still brightly lit. This city doesn't believe in tears, doesn't pity the weak, and only worships the successful.
What he had to do was always stand on the side of success, leading his empire on a mad dash through this land full of opportunities and traps, all the way to the top.
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