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Most are located in prime business districts, at the entrances of large residential communities, or above subway stations. Renovation began simultaneously, and she demanded a 20-day turnaround from bare shell to opening, setting a new speed record for Anjia Tianxia.

"Speed ​​is life, speed is market share!" she shouted at an internal mobilization meeting. The team in South China was energized and worked day and night.

However, potential problems also emerged. The first was financial pressure. With 25 new stores, the average cost of starting a single store included rent, deposits, renovations, and equipment, and each store was required to have a company vehicle.

The average cost per store exceeds 50 yuan, with a one-time investment exceeding 1250 million yuan.

Although headquarters had a budget, there were procedures for disbursement. Shen Mo used some of the South China region's working capital and had some new stores use renovation loans and equipment leases to alleviate the pressure. This brought financial risks.

Secondly, there is the issue of management dilution. Newly promoted store managers have varying levels of ability and experience, and they are being forced into positions of authority.

In order to quickly generate sales, some new stores have started to skirt the rules regarding property verification and customer promises. Some agents have even quoted prices below the company's bottom line in order to win deals.

Although the regional management promptly discovered and stopped it, the situation was already bad.

These issues were all uncovered by Lu Chaoyang's risk control committee through the newly established president's mailbox and mystery shopper investigations. The report was placed on Lei Guoliang's desk.

Lei Guoliang called Shen Mo, offering no criticism, but instead asking three questions: "Can the new store's cash flow return to positive within three months? Can the management team keep up with the expansion speed? Will the service quality decline due to the pursuit of speed?"

Shen Mo was silent for a few seconds on the other end of the phone before replying, "I'm confident about cash flow. I'm focusing on training the management team. As for service quality... I'll personally oversee it closely and won't let my guard down!"

"Remember what you said." Lei Guoliang hung up the phone. He didn't interfere, but it served as a warning. He wanted to see how Shen Mo would solve these problems; it would be a true test of her abilities.

When Han Mei returned to the capital, she felt like a fish back in water. Instead of rushing to open stores all over the city, she did something that surprised even headquarters.

She and her core team spent half a month personally traveling to all eight major districts of Beijing, conducting in-depth research on more than fifty hutong areas and old factory dormitories that were being or were about to be demolished.

She compiled a thick report titled "Beijing Urban Renewal and Housing Demand Transformation Trends," which not only analyzed the number of relocated households, compensation amounts, and home purchase intentions, but also detailed the age structure, occupational background, and housing type preferences of relocated households in different areas.

The data is detailed and the conclusion is clear: In the next two years, Beijing will release more than 100,000 new purchasing power households with strong housing demand and sufficient cash.

Based on this report, she adjusted her store opening strategy: instead of evenly distributing stores, she focused on opening stores in the vicinity of demolition areas, near resettlement housing projects, and in mainstream second-hand housing communities that cater to the demand for improved housing.

Her slogan was: "Wherever there is demolition, we will open a new home; wherever the people move, our services will follow."

At the same time, she personally took action, using her extensive network of contacts from all walks of life that she had built up in her early years, to reach out to the leaders of several large-scale demolition projects and key figures in the appraisal companies.

Instead of giving gifts, she offered value, promising to organize special house-viewing tours for relocated residents, provide professional real estate consultation and asset allocation advice, and even help connect them with reliable renovation teams and moving companies.

This problem-solving approach to collaboration quickly opened up opportunities for her.

Soon, the first big deal came in. A large-scale hutong renovation project in Dongcheng District saw the compensation payments arriving for the first batch of more than 300 households.

Under Han Mei's team's management, more than 200 households signed priority home purchase service agreements with Anjia Tianxia and paid deposits.

According to the agreement, Anjia Tianxia will provide them with exclusive housing listings, group purchase prices, fast loans, and property transfer services.

The total transaction amount is expected to exceed 500 million yuan, with commission revenue exceeding 10 million yuan.

When the news reached headquarters, even Lu Chaoyang was taken aback. Han Mei's deep-rooted grassroots insight and relationship management skills unleashed astonishing power in that specific market environment.

Upon hearing the report, Lei Guoliang smiled, a rare occurrence. He sent Han Mei a text message: "Well done. Pay attention to compliance and control risks."

Han Mei replied with a hint of pride: "Don't worry, Grandpa! It's all business in the open! These old folks trust me!"

However, trouble soon followed. Several local real estate agencies in Beijing, watching helplessly as Han Mei snatched away their lucrative business, were naturally unwilling to accept it.

Soon, rumors began to circulate in several demolition areas that Anjia Tianxia was deceiving relocated residents and profiting from the price difference. Some people even staged a sit-in in front of Han Mei's newly opened store.

Han Mei's investigation revealed that two local real estate agencies were behind the scheme.

This time, Han Mei didn't take a hard line. She first had her lawyer send a lawyer's letter, and then contacted familiar neighborhood and media friends to organize a public consultation meeting on resettlement services for those affected by demolition.

They answered questions on-site, showed contracts, and invited residents who had already purchased homes through them to share their experiences.

The rumors were dispelled on their own. The two unscrupulous agencies, on the contrary, ruined their reputation in the industry because of their despicable methods.

Lei Guoliang secretly nodded in approval at Han Mei's handling of the matter. She was beginning to understand how to protect herself using overt strategies and rules, rather than relying solely on brute force and connections. This was growth.

In March, the air was still chilly. The first real conflict erupted between Shen Mo and Su Wanqing.

The incident stemmed from a senior business district manager in East China who was attracted by Shen Mo's offer of a position as deputy marketing director in South China and a high salary, and privately expressed a strong desire to be transferred.

This manager has access to a large number of high-end client resources and property information in a core business district of Shanghai, in East China.

When Su Wanqing learned of this, she was furious. She believed that Shen Mo's actions clearly violated the red line of strictly prohibiting malicious poaching and that he was using the guise of internal transfer to carry out precise poaching.

She submitted a formal complaint directly to Lei Guoliang and Lu Chaoyang, using strong language.

Shen Mo explained that the manager applied for the job on her own initiative, and she simply conducted the interview and evaluation according to procedure without making any contact with her.

Moreover, the manager's promotion in the East China region is limited, and he has a strong desire for personal development. The transfer is in line with the principle of reasonable talent mobility.

Both sides stuck to their own versions of events and argued endlessly during the committee's teleconference. The atmosphere was tense.

Lei Guoliang listened in silence until the two finished speaking.

"Have you finished speaking?" he asked calmly.

"Yes." Su Wanqing's tone was icy.

"Mr. Lei, I'm just following the rules," Shen Mo emphasized.

"Rules?" Lei Guoliang sneered. "Rules are rigid. People are flexible. You're all smart people; do you really think I can't see through the tricks here?"

He paused, his voice not loud, but carrying an undeniable authority: "This matter ends here. The person remains in the East China region."

Shen Mo, you should re-evaluate your candidate for Deputy Marketing Director of the South China region, with priority given to external recruitment. Su Wanqing, you need to strengthen your care and career planning for core employees. You both share responsibility for this.

"Furthermore," he emphasized, "I'll reiterate one last time, competition must be open and aboveboard. If I find anyone engaging in such underhanded tactics again, whoever it is, the first time, they will forfeit all of their dividends and stock options for that year."

The second time, they simply left. Anjia Tianxia will continue to operate as usual, no matter who's gone.

There was a deathly silence on both ends of the phone. Su Wanqing and Shen Mo could both feel the chill in Lei Guoliang's voice. This wasn't a warning; it was an ultimatum.

"Did you understand?" Lei Guoliang asked.

"...Understood," Su Wanqing said softly.

"Understood, Mr. Lei." Shen Mo's voice also lowered.

The conflict was forcibly suppressed, but the rift deepened.

After the meeting, Lei Guoliang called Ji Fanyin separately: "Draft a 'Group Core Talent Identification and Mobility Management Measures' to clarify the identification standards, mobility conditions, non-compete restrictions, and compensation mechanisms for core talents."

From now on, we will follow the established procedures to reduce these kinds of troubles.

"Okay, Guoliang. I'll take care of it right away," Ji Fanyin replied. She sensed a hint of weariness in Lei Guoliang's voice, and her heart ached slightly.

In the spring of 2005, Anjia Tianxia underwent restructuring amidst rapid growth and refined itself through competition. Three major battle zones, three styles, three tracks—all were already running at full speed.