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2. Promote VR property tours and live-streamed property viewings: All uploaded high-quality property listings must be accompanied by a VR panoramic view with an agent appearing on camera to explain the property, or a well-recorded short video.

In Guangzhou and Shenzhen, several "influencer" stores will be piloted, with agents who are good-looking and articulate conducting regular live-streamed property tours on websites and emerging blogging platforms to build a following and personal brand.

3. System-based order acceptance, offline delivery guaranteed: It is mandatory that all customer inquiries from the website must be entered into the system within one hour and assigned to an agent. The first offline viewing or in-depth telephone communication must be conducted within 24 hours.

The implementation is strongly linked to the performance evaluation of stores and agents.

At the same time, she also focused on the quality of the property listings that Su Wanqing had reminded her about. She launched a blitzkrieg campaign to compile detailed property encyclopedia information for each store within a week, requiring all stores to complete detailed property encyclopedia information for all properties for sale in their main area within the system.

This includes information on developers, property management companies, schools, transportation, adverse factors, and historical transactions, ensuring that all relevant listings are linked to this encyclopedia. This greatly improves the efficiency of customers' self-service searches and enhances the professional image of real estate agents.

The results were explosive. Online conversion rates in Guangzhou and Shenzhen increased rapidly. Agents who were among the first to try live streaming and short videos saw their personal performance and influence skyrocket, and they even began to attract clients from other agencies.

The untamed spirit of the South China region has found a new outlet on the system's track: traffic operation and content marketing.

When reporting to headquarters, Shen Mo referred to this model as "refined operation driven by traffic." She no longer focused solely on the number of stores opened, but began to pay attention to the online productivity of individual stores and the IP value of agents.

Lei Guoliang's assessment was: "Adapt to local conditions and make good use of strengths. Pay attention to controlling the compliance of content output."

Han Mei was initially not very interested in the website, thinking it was just for show and not as practical as building relationships offline. But she soon discovered its great uses.

She had her team in Beijing create an inconspicuous but powerful demolition and resettlement service platform section on the website.

After registering and logging in with their project voucher code, residents affected by demolition can view housing options specifically selected for them that match their compensation budget and needs. They can also schedule group viewings online, access professional policy interpretations and loan solutions, and even submit their intentions online.

This online demolition office has greatly improved efficiency and appears exceptionally professional and high-end, winning unanimous praise from both the affected residents and the project owners.

Customers who used to require countless phone calls and flyers to reach now come to us on their own initiative.

What surprised Han Mei even more was the website's assistance in expanding into Northwest China. Although the local internet infrastructure in Chang'an, Hohhot, and Urumqi was not as advanced as in first-tier cities, young people and those who had become wealthy first had already started searching for housing online.

With its nationwide brand, relatively standardized housing information, and advanced VR viewing function, Anjia.com quickly attracted its first batch of high-quality customers, almost like a game-changer in these areas.

Han Mei immediately adjusted her Northwest strategy, shifting from a comprehensive store rollout to focusing on online sales in key cities, while offline boutique stores took over.

In each provincial capital city in Northwest China, we will first focus our efforts on building a benchmark digital store, equipped with the best network and the most skilled online operations team, targeting website traffic and high-end customers, and using online reputation to drive offline business.

This allows for more precise investment, faster results, and easier management.

When she reported to Lei Guoliang, her voice was loud and clear: "Old man! This website is damn good! It used to take so long to explain to people in the Northwest how powerful Anjia Tianxia is!"

Now, just send me the URL, watch the VR, and everything will be clear! It's more effective than me saying a hundred things!

Lei Guoliang was amused by her on the other end of the phone: "If it works well, keep using it, use it to its fullest potential. You've made a great start in the digital pioneering of the Northwest."

Remember, online presence is about appearances, offline service is about substance. If your service falls short, you'll eventually lose face.

"Don't worry! I'll personally oversee the offline operations and I won't let our website down!" Han Mei assured him, patting her chest.

The atmosphere at the mid-July video conference on new competition in the digital age was completely different from before. There were fewer complaints and somber moods, and more discussions and eagerness to try.

Su Wanqing shared her insights on the transformation of a data consultant, demonstrating how to use system tools to improve service depth and customer loyalty.

Shen Mo shared his practical experience in traffic operation and content marketing, using vivid data and engaging case studies.

Han Mei, in her rough but effective way, explained how to combine online tools with offline personal connections to tackle tough challenges.

Lu Chaoyang presented national data: website traffic continues to climb, the proportion of online-to-offline transactions has exceeded 25%, and the average order value is higher.

Internal process efficiency has improved significantly, and per capita productivity still shows a 15% increase, even after considering the addition of website maintenance work.

Due to standardized and transparent procedures, the transaction dispute rate has decreased by 40% year-on-year.

In his summary, Lei Guoliang did not overemphasize discipline and red lines, but instead painted a picture:

"What have we seen in the month since the system went online? Some people have used it to arm themselves, some have used it to amplify their advantages, and some have used it to expand their territory."

"It was never our opponent; it was the sharpest weapon, the strongest armor, and the wisest strategist we forged for ourselves."

"In the past, competition was about the number of stores and the persuasive skills of agents. In the future, competition will be about data acquisition capabilities, online operational efficiency, the depth of offline services, and creating value for customers through technology and expertise."

"Su Wanqing grasped the depth, Shen Mo grasped the traffic, and Han Mei grasped the scene. They were all on the right track, but it wasn't enough."

I want you to keep thinking about how to connect the data, how to coordinate efforts, how to leverage the data capabilities of East China to empower the pioneering efforts in North China, and how to use the traffic experience of South China to support online operations nationwide.

"How fast and how far this system, this digital warship that we have just set sail, can go does not depend on me, nor on General Lu, but on how each of you, the captain and the sailor, navigates it and grows together with it."

"At the next meeting, I want to see not only your individual achievements, but also innovative cases of cross-regional collaboration."

Anjia Tianxia is no longer a collection of scattered battle zones, but a unified whole. The strength of this unified force depends on how tightly the numerical link between you is tightened.

As the meeting concluded, the three female leaders stared at the frozen national data map on the screen. Instead of anxiety, they felt a clear sense of direction and a stronger competitive drive.

The battlefield has been upgraded, and the weapons have been replaced.

The next competition will be a comprehensive contest of innovative application capabilities, resource integration capabilities, and cross-regional collaboration capabilities, all based on the same advanced digital infrastructure.

The digital wave is upon us. The trendsetters are already in place.