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Chapter 92 Seeking Stability and Haste

Su Wanqing's Deep Blue Project was quietly launched in Shanghai. Without any grand publicity, she chose a more subtle and gradual approach that aligned with her high-end positioning.

The first step in breaking the ice was the debut of the Shanghai No. 1 Butler Service.

Instead of giving up, she carefully selected three thousand top clients in East China with assets exceeding 50 million and high service requirements from their past transaction records, and sent them private invitations sealed with heavy parchment and wax.

They were invited to a closed-door salon on global asset allocation and inheritance held at a century-old private club on the Bund.

The salon was not open to the public, not reported on, and not photographed. The keynote speakers were a chief advisor of a private bank who had served many top Chinese families and whom she had invited from Hong Kong, as well as a well-known estate law expert from Shanghai.

Su Wanqing herself attended only as the host, along with a representative from Anjia Tianxia. She wore a custom-made Xiangyun yarn cheongsam, and her demeanor and speech were impeccable. She did not promote any real estate at all during the entire event.

The salon focused on topics that truly matter to high-net-worth individuals, such as the legal risks of cross-border asset allocation, the establishment and effective use of family trusts, and the selection of hard assets amidst economic cycle fluctuations.

Anjia Tianxia is cleverly positioned as your loyal steward and professional protector of your core assets (real estate) in mainland China.

After the salon, each client received a customized, dozens-of-pages informal report titled "Preliminary Diagnosis and Recommendations on Personal Asset Health," which naturally included analysis and optimization suggestions for their existing property portfolio, as well as exclusive information on several top new developments and rare secondhand properties in Shanghai.

The effect was stunning.

Within three days, five clients contacted Su Wanqing through private channels to inquire about the details of the properties mentioned in the report and raised more complex asset restructuring needs.

One of the old-school tycoons, who made his fortune in manufacturing, directly commissioned the Shanghai No. 1 team to provide unified property management, leasing management, and tax planning services for his seven luxury homes in Shanghai, Suzhou, and Hangzhou, with an annual service fee of up to seven figures.

More importantly, a client relationship based on deep trust and professional reliance has begun to take shape. These top clients no longer see Anjiatianxia merely as a real estate agency, but as an accessible gateway to high-end services capable of handling complex asset issues.

In the second step of breaking the ice, Su Wanqing revealed the hidden fangs of the Deep Blue Project: talent plunder.

She personally drafted a recruitment document for the Shining Star Program, targeting top universities such as Fudan University, Shanghai Jiao Tong University, and Tongji University in finance and related fields.

Recent master's and doctoral graduates in law and management, as well as young talents with 1-3 years of work experience who feel hopeless about promotion in investment banks, law firms, or consulting companies, or who are tired of assembly line work.

The recruitment notice did not describe specific positions, but rather outlined a blueprint: "Join the core strategic department of an emerging industry giant and participate in building China's leading high-end asset service ecosystem."

Your competitors will be Goldman Sachs analysts, McKinsey consultants, and partners from top law firms, and your battlefield is the future trillion-dollar real estate market.

The compensation package is directly comparable to that of top foreign institutions, and there are clear expectations of stock option incentives linked to the performance of the Deep Blue Plan. Although the company is not listed, Su Wanqing has cleverly packaged it using the concepts of internal valuation and meritorious service.

This recruitment notice, distributed through precise channels, quickly caused a stir among top universities and a small circle of financial professionals in Shanghai.

In just two weeks, Su Wanqing received over two hundred resumes, a truly impressive number. She personally interviewed the top twenty, ultimately selecting six outstanding and ambitious young people to form the first core team of Project Deep Blue.

Among these six individuals are a mathematical genius who turned down a return offer from Morgan Stanley, a rising star lawyer working on cross-border mergers and acquisitions at King & Wood Mallesons, and a second-generation entrepreneur whose family runs a business in Zhejiang Province but who has no interest in traditional industries.

Su Wanqing painted an even bigger picture for them: "You're not here to work, you're here to start a high-end service company with me within Anjia Tianxia, ​​a company that may eventually go public."

When Lei Guoliang received Su Wanqing's detailed report on the progress of the Deep Blue Project and the formation of the Xingyao team, he remained silent for a long time.

The report's attachments even included detailed background analyses of the six newcomers and Su Wanqing's plans for their future use.

"Enter the market in the most sophisticated and intangible way, and plunder talent in the most precise and aggressive manner." Lei Guoliang commented on the report: "Clear thinking and decisive execution."

A special compensation package will be granted to the Star Shine team, with expenses covered by excess profits from the East China region. A replicable model is expected to be developed as soon as possible.

He knew that Su Wanqing was no longer content with being an excellent regional general manager; she was transforming into a business partner and ecosystem builder with astonishing speed and precision.

Her loyalty is based on creating a great future together with the company. This bond is far stronger and has more potential than a simple tie based on interests.

Of course, her fangs also signify a greater appetite and expectations. The more substantial the pledge of loyalty she makes, the larger her share will inevitably demand in the future when it comes to recognizing merit and distributing benefits.

But this is exactly what Lei Guoliang wants: to use the biggest stage and the greatest rewards to inspire the strongest people to strive for the greatest future.

Compared to Su Wanqing's elegant infiltration, Shen Mo's blitzkrieg in South China was fierce and costly, but it was also remarkably successful.

The plan to open 100 stores in 100 days is progressing rapidly, but the rent for prime locations is soaring, and the cost of opening new stores far exceeds the budget.

In order to secure several prime shops in the core areas of Tianhe and Nanshan districts, Shen Mo instructed his subordinates to raise the rent premium by 20% and pay a huge transfer fee.

This excessive expenditure has put short-term pressure on profits in the South China region.

The promotion of Anjiaquan was also expensive. The so-called luxury home tours ultimately turned into a series of high-quality short videos and text posts that exclusively revealed the interior images of top luxury homes for the first time, and were launched simultaneously on the Anjiaquan community, the newly emerging video website Tudou.com, and popular local forums.

Shen Mo leveraged his media connections to flood the internet with advertorials and invested heavily in website recommendations and forum pinnings. While user numbers and activity levels did indeed surge in a short period, marketing costs also skyrocketed.

What worries her most is the asset hunting team. Although they have successfully acquired several high-quality assets, the market competition is extremely fierce, with Chaozhou capital, Hong Kong capital, and local speculators all eyeing them covetously.

In order to secure the factory renovation project in Bao'an, she had to use bridge financing specially approved by Lei Guoliang and promised extremely high intermediary commissions. Whether the project can quickly generate profits remains uncertain.

At a weekly management meeting in South China at the end of November, the CFO reported with a grim expression: "President Shen, this month's marketing expenses exceeded the budget by 180%, new store opening costs exceeded the budget by 250%, and the capital occupation cost of the asset hunter team is also rising. If we cannot quickly recover cash flow next month, our quarterly profit target may be very bad."

The atmosphere in the conference room was heavy. Everyone knew that President Shen was using extremely aggressive methods to boost performance, but the speed at which he was burning through money was indeed alarming.

Shen Mo sat in the main seat, his fingers unconsciously twirling an expensive metal pen, his face revealing little emotion.

She knew what her subordinates were worried about: that she was willing to go to any lengths to boost sales, and that she would ultimately be unable to explain herself to headquarters, or even end up like Han Mei.

"We're spending money a bit too much," Shen Mo finally spoke, his voice calm yet ruthless. "But you need to understand, every penny we're spending now isn't burning money, it's investing! Investing in our market share, investing in our online future, investing in our ability to capture excess profits!"

She stood up, walked to the whiteboard, and quickly wrote down a few numbers: "The new stores have high costs, but the locations are the best. Once the market continues to be hot, they will be the goose that lays golden eggs!"

Anjiaquan (安家圈) is burning through money, but it has brought in users and increased their stickiness. In the future, it will become our private traffic pool, which is priceless!

The asset hunters tie up funds, but as long as they successfully cash out just one deal, the profit will cover all costs!

"We're racing against time, betting our current investment on explosive future growth! The old man has painted a picture of billions; if we're still stingy and follow the old ways, how can we expect to get the biggest slice?!"

Her gaze swept over the crowd: "I know you're afraid—afraid of losing money, afraid of taking responsibility. But I, Shen Mo, am making this clear: I made all the decisions! I'll shoulder all the responsibility!"

But you all need to give it your all! For the new stores, I want them all to be profitable within three months! For Anjia Circle, I want user data to double next month! For the Asset Hunter projects, I want them to be monetized as quickly as possible!

"If we succeed," she said, her tone softening but becoming even more enticing, "this year's year-end bonus will be a figure you can't even imagine! Furthermore, I will personally recommend you to General Manager Lei; your names will be on the list of those who have made outstanding contributions!"

With carrots and sticks at the same time, fear mingled with greed. The atmosphere in the meeting room shifted from tense to heated again.

"Furthermore," Shen Mo revealed her long-prepared new weapon, "defense alone isn't enough; we also need to take the initiative. I've received information that Wanjia Real Estate, the largest real estate agency in Guangzhou, is experiencing some cash flow problems due to its rapid expansion, and several of its core regional store managers are privately contacting potential buyers."

A predator's glint flashed in her eyes: "Didn't President Lu just set a rule that poaching people requires compensation? We'll pay! We'll use the highest compensation to poach Wanjia's most capable regional managers, along with their core teams, and bring them all over to us!"

Don't try to dig in small, piecemeal ways; dig in systematically! Use their experience and resources to quickly fill the core staff gaps in our new stores, and even—reverse encroach on Wanjia's territory!

This is a blatant annihilation tactic. It uses money and future resources to directly destroy the opponent's core combat capabilities.

His subordinates were pumped up by this bolder, more ruthless plan. This was the Mr. Shen they knew—when he struck, it was decisive and deadly!

"Send me the detailed target list and budget after the meeting." Shen Mo sat back down, regaining his composure. "Be quick, ruthless, and clean. I don't want to hear about any labor disputes. Understand?"

"Understood!" everyone responded in unison, their fighting spirit reignited.

Shen Mo knew she was walking a tightrope. Under immense pressure to achieve results and the temptation of being recognized for her contributions, she chose the most radical and riskiest path.

But she had no way out. Su Wanqing was steadily building her business in East China, taking each step with care. She needed to achieve explosive growth in South China that was impossible to ignore in order to keep up in this invisible competition.

In her weekly report to Lei Guoliang, she truthfully reported the enormous pressure of expenses and the next steps in the poaching plan, but her words were full of aggressiveness and confidence: "Market opportunities are fleeting, and we must invest heavily to seize strategic high ground."

Short-term profit pressure is sowing the seeds for greater future gains. The South China region is determined and capable of winning this crucial battle, contributing its strongest firepower to the Group's 10 billion yuan target!

Upon receiving this report, rife with tension, Lei Guoliang only wrote a short reply: "Approved. Control the risks and be mindful of the appropriate level of discretion. I want results."

He neither criticized her spending spree nor affirmed her plans. He only cared about the results. This meant that he gave her maximum freedom of action, but also placed the greatest responsibility on her shoulders.

If she succeeds, she'll be credited. If she fails, she'll be the next example of someone who will be purged for acting rashly.

Shen Mo looked at the brief reply, took a deep breath, and gripped her phone tightly in her hand. She had no way out; she could only win.

November 2005 is already the last day, and there is only one month left before we enter 2006.