Chinese Entertainment: Directors Start with the Fairy Sister

"Next Wednesday, 'Entertainment Live' will be doing promotions."

"Everyone, please make time for this, especially you @Yifei, Zhu Yawen, Luo Jin, and Zhou Yang!"

Zhao Yanxi sent a notification directly to the "You Are the Apple of My Eye" crew group.

Yang Siwei, having worked at Huayi Brothers, certainly has connections.

"Entertainment Live" is a very popular entertainment program produced by Enlight Media. Many viewers want to learn about the private lives of celebrities through this program.

However, Zhao Yanxi also knew that connections were just a channel, and the more crucial factor was probably Liu Yifei's popularity.

No program production team would refuse Liu Yifei's participation.

Invitations to Liu Yifei have piled up in Hongxingwu, but unfortunately, apart from promoting "Chinese Paladin" and "The Return of the Condor Heroes," they simply can't get her to participate in other programs.

Having once again been taken advantage of by Xiao Liu, Zhao Yanxi felt only—

Really fragrant!

"Sisi: I have time, come pick me up then~ @Director Zhao"

"Little Zhu: I have time too."

Luo Jin: Same as above.

Zhou Yang: Same as above.

Huang Bo: Same here, Director, I also have time, can I go?

"Little Director Zhao: Of course you can! You're the protagonist of your life, ultimately winning the heart of your beauty!"

Huang Bo is a hard-working person who will not miss any opportunity to appear in public.

Zhao Yanxi was also willing to give him this opportunity, after all, he was a man who could make her look handsome.

However, seeing Huang Bo reminded Zhao Yanxi of someone else.

"Hello, Ning Hao?"

"Xiao Zhao? What's up?"

"Haozi, I overheard someone whispering at school last time that you have a new project and are looking for investment?"

"Yeah," Ning Hao didn't hide anything; this wasn't a secret at the Beijing Film Academy. "Sigh, securing investment is getting harder every year!"

What's your budget?

"What, is Boss Zhao interested?" Ning Hao asked jokingly, somewhat surprised.

"I have some ideas, but the specifics depend on the script."

"Where are you? My wife and I have come looking for you..."

Half an hour later, at Yanxi Studio, Zhao Yanxi met Ning Hao and his wife Xing Aina, who was also a senior at Beijing Film Academy.

Without much small talk, Xing Aina took the script out of her bag and handed it to Zhao Yanxi.

The Big Diamond!

Zhao Yanxi flipped through it and saw different names but the same content.

"A fantastic script, a dark comedy, this script is worth the risk!"

"You still have money to invest?"

Ning Hao looked at Zhao Yanxi with a look of amazement on his face.

While I'm still struggling to secure investment, this "senior" who's even younger than me has not only finished his debut film, but now he actually has money to invest!

Does starting school a year earlier really allow you to learn that much more?!

"Hehe, the novel has been selling quite well lately, and we've just made some money. Haozi, how much funding do you need?"

"It'll have to be at least 400 million," Ning Hao said with some difficulty. "I don't want the director's fee or the screenwriter's fee. If I want a high-quality production, I'll need 400 million."

"450 million, 20 for the director's fee and screenwriter's fee, and the remaining 30 as reserve funds," Zhao Yanxi said decisively. "I'll invest the 450 million, but I have two small requests."

"you say!"

"First, the film rights must belong to me. Second, Ning Hao, I need priority investment rights for your next three films, with the amount not less than 60%!"

"No problem!" Ning Hao agreed readily, even grinning with a hint of smugness. "Little Zhao, you think so highly of me, do you really believe I can write the rest of the script just as well?"

"I've always believed in your talent!"

"Yan Xi..."

"Haozi..."

"Um, should I avoid this place?" Xing Aina asked with concern.

"Ahem, what are you avoiding!"

Ning Hao glared at her, but quickly retreated under Xing Aina's intense gaze. He turned to Zhao Yanxi with a smile and said, "Hey, about the actors, Lao Zhao, do you have any suitable ones?"

"I'm a director too, so of course I know that the director has to choose the most suitable actors. But I do have someone I can recommend to you. Whether you use him or not is up to you."

"Who?"

"Huang Bo, a student in the dubbing program at the Performance Department of Beijing Film Academy, had a cameo role in my movie. I think he has a real talent for comedy!"

"Okay, Huang Bo, right? I happen to know him. I'll talk to him about acting and see what kind of roles would suit him."

"By the way, I don't have that much cash on me right now. I'll invest 100 million first to get the production team up and running. By the time you start filming, my script fees should be almost paid out!"

......

The popularity of "You Are the Apple of My Eye" is also increasing online.

Yang Siwei and the publishing house launched an online campaign to urgently print 20 illustrated books with photos of the characters from the film version.

At the same time, we also do some activities on online forums, blogs and other places where netizens gather, such as cheering for the movie "You Are the Apple of My Eye" and having the chance to win a book signed by the main character.

Alternatively, after the movie is released, you can use your ticket stub to enter a prize draw and win an autographed photo of the main character or an illustrated hardcover book.

The hype surrounding the "Super Girl" talent show has barely died down, but public enthusiasm for this type of event remains high.

"I'm determined to get an autographed copy from the 'Fairy Sister'!"

"I have a suggestion: could we just use illustrations of the female lead? My youth was all about Shen Jiayi, I don't need Zhao Jingyan."

"That's a great suggestion! Let's replace all Zhao Jingyans with Shen Jiayi. It'll be more expensive, but we won't miss out on a few dollars!"

"I'm definitely going to see the movie, I'm definitely going to participate in the raffle, and I'm definitely going to marry Liu Yifei!"

"Sizzle, sizzle, sizzle! Who's peeing yellow? Come and sizzle them awake

...

Thanks to online promotion and hype, "You Are the Apple of My Eye" became an instant hit in early September, leading to a significant increase in book sales.

Although the Internet in 2005 was much more developed than the year "Hero" was released, the number of Internet users had grown from 50 to 60 million to about 120 million.

However, from 02 to 05, very few films actually promoted themselves online.

At best, they might promote some trailers on television.

The promotional success of "You Are the Apple of My Eye" was indeed the envy of other film and television companies.

Zhao Yanxi, a newcomer to the film and television industry, has once again caught the eye of many industry veterans, and Yang Siwei, the publicity director of Yanxi Studio, has also become a hot commodity in the eyes of many.

"Mr. Wang, your former intern is quite capable!"

Wang Jinghua remained calm and chuckled, "I know Siwei's abilities. I think this method was most likely devised by Director Zhao Yanxi."

"A studio," Wu Kebo thought for a moment, "Mr. Wang, what do you think about us contacting this Mr. Zhao and investing in his studio?"

"I feel that Director Zhao is destined for great things!"

"Hmm...we can give it a try!"

......

Qingcui Garden.

Zhao Yanxi drove directly to Liu Yifei's house with ease. Liu Yifei, wearing a light blue top, held hands with Shu Chang and squeezed into the back seat.

"Wow, Director Zhao, I didn't even notice last time, you're driving a luxury car now!"

"What's so special about this car? I'll talk about luxury cars when I'm driving a Ferrari!"

"Hmph," Liu Yifei scoffed, "If you have money to drive a Ferrari, shouldn't you pay off your debts first?"

"Haha, no problem, no problem. I'll pay you your salary once 'You Are the Apple of My Eye' grosses over 100 million."

"Good grief," Liu Yifei rolled her eyes and said irritably, "If you don't want to give it, just say so. 'Box office surpassing 100 million'?"

"Last year, only a few movies broke 100 million yuan at the box office. Those were all big directors like Director Feng and Director Zhou, and actors like Director Zhou, Li Bingbing, and Ge You. What is our 'You Are the Apple of My Eye' compared to that?"

"Hey, Liu Yifei, you can't underestimate yourself. How can Li Bingbing compare to you?"

"You're none other than the ethereal beauty Liu Yifei!"

Although it's a nickname for a girl with a dark complexion, when your abilities match the title, even "Fairy Sister" is just pure praise.

"Are you two leaving or not? Do you want me to give you some alone time?!"

"Haha, let's go, let's go."