The entertainment industry: My 99 future timelines!

After the meeting, Li Xu stayed up for several consecutive nights.

I tried my best to edit together many of the highlights from the movie "You Are the Apple of My Eye" and set them to the instrumental version of "You Are the Apple of My Eye" as background music.

In just three days, a perfect 2-minute and 20-second youth micro-movie was born from Li Xu's hands.

The trailer begins with Ko Ching-teng and Shen Chia-yi getting to know each other better.

Then the scene shifts to the shouts and sweat on the basketball court. Ko Ching-teng leaps high and shoots a three-pointer, his sweat glistening in the sunlight. He grins broadly and shouts to the sidelines, "Shen Chia-yi! Aren't I handsome?"

Shen Jiayi jumped up from the crowd, waved vigorously, a bright smile on her face, and exclaimed in a sweet voice, "Handsome—!"

The instrumental background music of "Those Years" is gradually sped up here, and the build-up suddenly becomes passionate.

The trailer, at 2 minutes and 20 seconds, begins to rapidly switch between different scenes:

An eye contact in the classroom.

The awkwardness of sharing an umbrella on a rainy day.

A resolute act of walking away with their backs turned in the pouring rain!

"Childish! Ko Ching-teng, you're childish!"

"I am naive, otherwise why would I have pursued you for so long?"

Did I force you to like me?

"Fool!"

……

After these rapidly changing scenes, the music gradually shifts from soaring to low, melancholic, and lingering.

Finally, Shen Jiayi, dressed in a pure white wedding gown, slowly turned her head at the church entrance.

The voice-over is her monologue, tinged with a faint wistfulness and a smile; it is the voice of the adult Shen Jiayi:

"Back then, we always thought the future was long enough to squander, to hesitate, and to miss out."

"I only realized later that once you miss your youth, it will never come back."

black screen.

White text appears:

Those were the years we chased after girls.

Released this summer

Live up to your youth

The trailer has ended.

After watching the trailer, Shen Ao remained silent for a long time. Finally, he patted Li Xu heavily on the shoulder and uttered two words:

"Awesome! Li Xu, this 2-minute and 20-second trailer of yours is more touching than many 90-minute full movies. The story is complete throughout and there are many highlights."

The claim that Australia applied for the bid is not just empty boasting.

A short 2-minute and 20-second clip can stand alone as a complete story, with a complete beginning, development, climax, and resolution, allowing the audience's emotions to be precisely guided, built up, explode, and fall back.

Especially the scene where Ko Ching-teng looks at the very end of the wedding invitation in his hand, with a hook at the very end, immediately puts all the viewers on the edge of their seats.

This editing skill is absolutely top-notch.

"You'll be able to do it someday, sooner or later."

Li Xu accepted Shen Ao's praise wholeheartedly, because he felt that he was showing off his skills in the 2-minute and 20-second trailer.

But Shen Ao will also have a classic work like "All or Nothing" in the future, which will be equally awesome.

-

The first trailer for "You Are the Apple of My Eye" has been released.

In just 2 minutes and 20 seconds, Xujing Pictures didn't even do much online promotion or use online trolls to guide viewers.

Because of its outstanding quality, the trailer began to be discovered and shared by more and more netizens.

Shen Ao quickly opened several major online forums, such as Tianya and Tieba, on his laptop and began browsing posts related to "You Are the Apple of My Eye".

Most of these posts are praising, but there are bound to be some controversy as well.

"I cried! The texture! The atmosphere! This is the youth I remember!"

"That last monologue really hit me hard! Shen Jiayi! My youth also includes Shen Jiayi!"

"Li Xu is so good! I've watched that basketball court scene a hundred times!"

"Jing Tian's wedding dress look is absolutely stunning! That one glance back broke my heart!"

"Movie tickets booked! Don't stop me!"

What's the theme song? That piano melody at the end of the film is killing me! Please provide the audio!

"From 'The Things You Don't Know' to 'Those Years,' Li Xu has never disappointed me! You're not only a good director and actor, but also a great musician—you're an all-rounder!"

……

"Tch, Li Xu? He only won some New Wave Award. He'd better win the Cannes Film Festival!"

"A new director? He's already getting cocky after just one film. Instead of pursuing art and literary awards, he's making these melodramatic campus youth movies to make money. It's pathetic and lamentable that the New Wave directors have fallen to this level! No matter how realistic a youth film is, it's still just an idol drama formula, completely devoid of depth."

A few days later, not only netizens, but also major entertainment media outlets were quick to report on "You Are the Apple of My Eye":

"From New Wave to Youthful Nostalgia, Li Xu's 'Dimensional Reduction Attack'?"

"The trailer for 'You Are the Apple of My Eye' has sparked anticipation; could it become this summer's biggest dark horse?"

Li Xu didn't pay much attention to these controversies.

After all, although there are many controversies, overall, positive reviews account for at least 80%, negative reviews account for at most 20%, and there are definitely some smear campaigns by rival companies!

In this situation, the more debate and arguments there are, the more explosive the buzz will become.

Capitalizing on the film's popularity, Xujing Pictures began releasing behind-the-scenes footage online one after another to maintain the film's buzz.

At the same time, Li Xu also led Jing Tian and other main members of the film's creative team to frequently appear on programs such as Happy Camp to promote the film.

Then came the large-scale roadshow to prepare for the film's upcoming release.

-

Early June.

Positive feedback has also come from the Chinese film industry.

Based on Li Xu's reputation as a "New Wave Award winner," his previous work, "Love in Disguise," achieved a remarkable box office success of 1.37 million yuan with an extremely low budget.

Given the immense popularity, precise target audience, and blockbuster potential shown in the trailer for "You Are the Apple of My Eye," major cinema chains have expressed extremely generous initial screening intentions.

After urgent consultations and the full support of Starlight Entertainment, the film has been officially scheduled for release on July 10th, a Friday, aiming to seize the start of the summer movie season.

The most encouraging thing is the screening data.

"Director Li! The preliminary screening schedule is out!"

Production manager Wang Jing held the forms that had just been faxed over, his voice trembling with excitement.

"Our film had an average of 28% of screenings on its opening day! Prime-time screenings accounted for over 35%! Several major cinema chains gave it over 30%! This is the kind of opening treatment a top-tier blockbuster gets!"

Hearing this, Shen Ao couldn't help but pump his fist: "Great! With such a high number of screenings, as long as the word-of-mouth doesn't collapse, our box office is absolutely guaranteed!"

A 28% share of screenings on the first day was a dream start for a youth film with a budget of 2000 million yuan (including marketing) in 2009.

This is not only the cinema manager's recognition of Li Xu's personal brand and Jing Tian's popularity, but also an absolutely accurate business judgment based on the huge market potential shown by the pre-release publicity (high-quality trailer).