Wandering the world of film and television begins with the golden years

Saturday night, Jiangzhou City

"Mid-Autumn Festival Magical Night" has officially premiered!

In fact, Li Haoyu had already watched the episodes countless times in the editing room before the official broadcast, even down to the minute for each segment. 🎉💢 ❻➈𝐬ĤùⓍ.¢όΜ ♕🎅

To be honest, Li Haoyu is quite satisfied with the result this time.

He felt that the gala did a good job of showcasing the Mid-Autumn Festival's theme of a full moon and symbolizing family reunion.

He presented a night of technological innovation and national trend through a variety of programs with rich content, and the overall effect of the gala should be quite good.

Among them, "The Crane Returns" depicts a crane soaring into the clear sky, symbolizing that all things in the world possess a spirit. Witnessing the grandeur of the Tang Dynasty and the everyday life of its people, the crane, carrying poetic sentiments, roams freely into the heavens...

The dance "Harmony" depicts a night of reunion, with the bright moon hanging in the sky, atop Lao Jun Mountain, chess pieces falling, and the music of the sheng (a type of reed pipe instrument) fading. Each breath, each yin and yang, each movement and stillness, each harmony and courage.

The fusion and convergence of Tai Chi complement each other, creating a harmonious whole! Let us embark on a journey to a breathtaking feast in the human world, and unravel the mysteries of life's game!

"Ink Dance Mid-Autumn Festival Calligraphy" uses people to represent objects, showcasing the beauty and charm of Chinese calligraphy. Every program design is Li Haoyu's masterpiece, and he gives himself a perfect score for this arrangement.

All of this was actually the result of Li Haoyu's research.

Before directing this gala, he watched many variety shows and TV galas over the years and collected a lot of related viewership data.

Li Haoyu had already gained a preliminary understanding and judgment. As far as the party is concerned, "holding parties during festivals" is a tradition that has continued from the past to the present.

Unlike the "monopoly" of CCTV's galas in recent years, the past decade has seen a "hundred schools of galas competing for attention." Various galas have been held from the beginning to the end of the year.

The format of the gala itself has also undergone several leaps with the changes in media. Initially, it originated from "live-streamed television galas", and various satellite TV galas staged a "battle for market share".

"Large-scale song and dance opening, introduction, performance, more introduction, more performance. From live broadcasts on satellite TV to company annual meetings, most galas can be seen as variations of the Spring Festival Gala."

Of course, each gala has gradually found its own path, and there is no inherent superiority or inferiority among all attempts.

Whether it's music galas, opera galas, or New Year's Eve galas, they have all seen significant development in recent years.

However, after careful analysis, Li Haoyu concluded that the driving force behind the change was ultimately a matter of money.

The economy believes that the superstructure is not just an empty phrase. Only when ordinary people have money in their pockets will they have a corresponding demand for entertainment at the gala.

In fact, Li Haoyu had carefully analyzed the development and changes of the gala over the years.

Whether it's Hunan TV's "entertainment to the death," CCTV's consistently highbrow style, or the ingenuity of online platforms, they are all methods used to attract viewers. 👊😳 69ⓢⒽu𝐗.cσΜ 🎁💋

Li Haoyu believes that making a gala look good is actually quite simple.

The most important thing is to put your heart into it.

Why do viewers watch TV galas?

It's not that they only want to see performances by popular celebrities; can those live up to the audience's expectations?

A truly good gala should use good content as its starting point to present its own answer. A gala that attracts the audience not only has wonderful performances, but also relies on the audience's relationship.

In other words, you can certainly attract viewers' attention with celebrities, but this is not a long-term solution. Once the novelty wears off, this false prosperity can easily collapse.

Simply put, a positive cycle has not been formed.

The most typical example is the Super Bowl, which, in addition to the appeal of the sporting event itself, is renowned worldwide for its super viewership, super popularity, super commercial value, and super GG (Ghost) ratings.

According to authoritative data, more than 47% of the total U.S. population watches the Super Bowl on television every year, surpassing the viewership of the NBA Finals.

Its commercial value even surpasses that of the global sporting event—the Olympics. However, for many television stations, the gala is actually a money-losing business, and viewers don't buy into it.

To put it bluntly, this situation is caused by a lack of dedication.

For example, in the lead-up to the Super Bowl, the organizers use a series of promotional and experiential activities, such as posters, GG (Google Play), and television media, to attract fans' attention and get closer to the audience.

For example, fans can compare the size of their handprints with those of rugby stars, participate in simulated rugby matches and compete in strength against opponents, and sign their names on display boards, leaving their own messages of blessing.

These experiential activities enhanced the joyful atmosphere of the event and enriched its cultural content.

During halftime, superstar entertainment figures, sports celebrities, and movie stars are invited to give performances, attracting attention, whetting the audience's appetite, making fans cheer and scream, and pushing the atmosphere to a climax.

However, while domestic galas are euphemistically described as upholding tradition, they are also, to put it bluntly, simply rehashing old ideas. Relying solely on past glories is leading to a growing loss of audience.

Back then, viewers didn't have many other options. So, as long as the content of the gala wasn't terribly bad, people would still choose to obediently stay in front of the TV and watch it through.

But in recent years, things seem to have started to change. The most direct change is that everyone is richer, but people's aesthetic standards have also risen along with their bulging wallets.

In recent years, competition among television stations has become increasingly fierce. Focusing on so-called "ratings" is merely a superficial phenomenon.

In reality, it's a competition among the heads of various satellite TV stations regarding their industry concepts, operational capabilities, and supporting resources.

Especially under the impact of the Internet, there is both "internal competition" between television stations and "external competition" between television and emerging media such as the Internet.

This can be described as both the worst of times and the best of times.

Increased market competition, diverse audience tastes, and various constraints imposed by the television station system have led to increasingly diversified business models in the television industry.

But overall, it is still the era of "content is king".

As for the competition between television platforms and online platforms, it seems that online media is currently gaining a stronger voice, and the influence and voice of self-media are growing.

However, Li Haoyu still believes that television media has its own advantages. Ultimately, television and online platforms will coexist, each with its own strengths and followers.

Many online platforms also produce content, but at least from the perspective of the reality of the world, they still have a lot to learn.

The world's online platforms are still in their infancy.

Therefore, Li Haoyu felt that his judgment was correct. Whether it's a gala or a variety show, the future market is limitless and will inevitably experience explosive growth.

Of course, the cake was there anyway.

Whether or not one can get a share of the pie depends on their own methods.

For example, while "The Banquet" is truly excellent, whether it can gain the recognition of audiences worldwide remains to be seen.

Therefore, the "Mid-Autumn Festival Magical Night" gala.

It will be a good touchstone.

…………

For every working person, a holiday is a luxury.

Not only can you play games to your heart's content, but you can also sleep in until you naturally wake up. More importantly, you don't have to rush to catch the earliest bus or subway, and you'll never experience that feeling of being squeezed like a meat patty again.

It also means you don't have to deal with unreasonable clients or stay away from exploitative bosses. But for Wang Nan, a television personality, this Mid-Autumn Festival was anything but easy.

As a member of the post-production special effects team, he naturally couldn't miss the broadcast of the program he was in charge of.

This is his first major program, and although he has seen some of the material, it's difficult to get a complete picture. Taking advantage of his rare break at home, he wants to see how well the show turns out.

So, 30 minutes before the show aired, he had already ordered a fried chicken and beer combo. With a melodious tune playing, "Mid-Autumn Festival Magical Night" officially began.

This sense of satisfaction and fulfillment is unparalleled.

In fact, Wang Nan generally doesn't look at his own works.

This is actually quite torturous. As he looks at it, he feels that this part could be handled better, and there might be other ways to do it. He unconsciously picks out a lot of problems.

This is just like when he was taking pictures of his college assignments. While taking the pictures, he thought his work was the best in the world, but after he finished, he got goosebumps looking at them.

However, no matter what his work is like, it always carries an irreplaceable personal sentiment. Take "Mid-Autumn Festival Night" for example; he threw himself into the editing room and drank countless cans of Red Bull before finishing it.

Looking back on those hellish days, Wang Nan realized...

Actually, it's quite satisfying. Thinking back on all the effort he put in during those night shifts, and now that he can finally appear on television, Wang Nan feels great. All the hard work and sweat he's put in these past few days has been worth it.

In fact, Wang Nan could tell the quality of the gala after watching for just a few minutes. If the gala received good reviews, he could send clips of the video to his parents.

Then he'd smugly show off to them: "This is the piece I made, isn't it pretty good?" After all, being single, he rarely had the chance to stand tall in front of his parents.

…………

The opening of "Mid-Autumn Festival Wonderful Night" was actually a short story.

Wang Nan couldn't help but sigh, "It's really quite innovative."

"A Magical Mid-Autumn Festival Trip" is strung together by a short story: Tang Xiaoyue's father is a court musician, and he is unable to return home on time for the Mid-Autumn Festival due to his busy official duties. Xiaoyue's friends are all out playing...

Along the way, they witnessed the bustling scene of Luoyang on Mid-Autumn Festival night.

The streets were bustling with people, shoulder to shoulder...

Li Haoyu structured the program using a combination of web drama and web variety show formats, with traditional culture at its core, hoping to increase the audience's sense of immersion.

The entire program revolves around Tang Xiaoyue, the daughter of a court musician in the Tang Dynasty.

The story revolves around Tang Xiaoyue's longing to reunite with her father during the Mid-Autumn Festival, a time for family reunions. She overcomes numerous challenges to collect tokens of love and ultimately achieves a father-daughter reunion.

Wang Nan couldn't help but nod when he saw this.

The program design is indeed quite ingenious.

Seeing "Mid-Autumn Festival Magical Night" is a great start.

Wang Nan couldn't help but click his tongue twice. This format is really good; it's more interesting than the usual galas, and it seems very reasonable.

However, this was only at a "not bad" stage. Wang Nan was a worldly man, and these little tricks were not enough to win him over.

Just then, the first program began.

Under the bright moon, lion and dragon dances and fire dragon dances were performed, followed by the cool "iron flower" performance, with sparks flying everywhere, instantly filling the festive atmosphere!

When sparks fly, they bring the most dazzling romance to the classical festival.

Wang Nan was also stunned. He found it hard to describe in words; in short, it was an indescribable shock.

This is unlike the bursts of fireworks; to describe it, he could only recall an ancient poem: "The east wind releases a thousand trees of flowers at night. And blows down stars like rain."

The festive atmosphere was comparable to that of the Spring Festival, and it was the first time Wang Nan had ever heard of such a ritual.

Wang Nan couldn't help but search for online comments, only to discover that the short opening performance actually incorporated elements of fire dragon dance, iron flower display, drumming, and stilt walking...

That's really impressive!

It seems this new person in charge is quite capable.

The following programs were also excellent, captivating Wang Nan so much that he completely forgot his original intention.

"The Crane Returns" perfectly blends the crane's nobility and elegance with a highly aesthetic dance, dancing in Luoyang City, transforming into a crane soaring over the full moon.

If "The Crane Returns" is gentle, then "Ink Dance Mid-Autumn Festival Calligraphy," which uses Shaolin Kung Fu as its mode of expression, is diamond.

It takes the "Mid-Autumn Festival Calligraphy" by Wang Xianzhi of the Eastern Jin Dynasty as its origin and presents a "dream collaboration" between dance and calligraphy.

Amidst the fragrant aroma of ink, the dancer's expressive body language and rich emotions, swaying long sleeves, highlighted the beauty of calligraphy. This showed him what true balance between strength and gentleness really means.

…………

Up to this point, Wang Nan was still very excited.

But it's still within an acceptable range.

But when Wang Nan saw "The Charm of Opera," he finally broke down. It wasn't just the skillful use of light, shadow, sound, and color, or the rhythmic control of transitions and editing, but also the stunning beauty brought by each exquisite frame.

It's not just about showcasing the beauty of the opera performances on stage; it also turns backstage to display the exquisite costumes, revealing the production process of helmets and thick-soled boots, highlighting the "inheritance" of the craft.

It was this program that reminded him of his grandfather.

His eyes couldn't help but well up with tears.

When he was a child, his family only had one television set. His grandfather would play Peking Opera from morning till night, and he never got tired of watching it and would even hum along.

Wang Nan was young and naive back then.

He just kept urging his grandfather to quickly switch him to a cartoon.

His grandfather has been gone for many years now, and he wishes his grandfather could still be sitting there watching Peking Opera, no matter how long he watches. However, time flies and some things, once missed, can never be regained.

At this moment, Wang Nan was not the only one who was moved.

The official website of Jiangzhou TV also erupted in chaos.

A netizen, "Chasing the Wind of Time," commented: "Jiangzhou TV has really set a good example. Other TV stations should follow suit. China has five thousand years of civilization, with countless historical books, poems, songs, paintings, and sculptures. Is it really that difficult to extract some cultural essence from it?"

"Is it really meaningful to engage in all that formalism all the time?"

………….