Dragon Raja: Lu Mingfei's Bullet Screen Wish Machine

Chapter 109 Su Xiaoqiang's Food Possession

Shengjing Building.

First floor, lobby.

"Sir, please re-adjust the wiring; there's snow!"

Lu Mingfei shouted at the top of his lungs.

Next to the large LCD screen, the technician, who was standing on a ladder, immediately started fiddling with it. After several adjustments, he finally managed to stabilize the signal.

The big screen was broadcasting content related to the Olympic Games.

An Olympic-themed pop-up commercial project was something Lu Mingfei had been working on for some time.

Lu Mingfei brought Su Xiaoqiang into the partnership, and the two of them each invested a portion of their money to rent the lobby on the first floor of Shengjing Building.

Shengjing Building is a shopping mall located on Xinghai Avenue—another street in the next block.

Although it's not as upscale as the fossil mall Lu Mingfei visited before, it's close to the university town and industrial park, and its customers are mostly young people.

The rent is reasonable, the foot traffic is good, and most importantly, this building is newly built, with a particularly large atrium space on the first floor, and it even has a huge LCD screen.

The area is divided into three zones: an Olympic viewing and leisure zone, an Olympic merchandise sales zone, and a themed photo and interactive zone.

The viewing and relaxation area is the core of the area, with a huge LCD screen hanging in the center, simple tables and chairs, and long booths. It is free to sit and watch the live broadcast without any restrictions.

The Olympic merchandise sales area is the main source of profit.

Affordable items include Olympic five-ring flags, hand-cranked cheering sticks, face stickers, wristbands, megaphones, and headscarves—all of which are copyright-free products sourced directly from Yiwu.

The main profit-generating products are officially licensed Olympic cultural and creative products, especially the Fuwa series of dolls, keychains, refrigerator magnets, commemorative badges, commemorative water cups, as well as Olympic-themed notebooks, bookmarks, and ornaments.

High-end products include limited edition commemorative medals, precious metal ornaments, Olympic commemorative albums, and gift sets (full set of Fuwa mascots + sample commemorative coins).

In addition, Lu Mingfei also purchased a batch of Olympic-themed short-sleeved T-shirts and T-shirts featuring the design of the Chinese team's exclusive uniform.

The sales of these products depend on the performance of the national team. It is foreseeable that these cultural and creative products will sell out during key moments such as the group stage or the finals.

Only those who have experienced decades of great changes can truly understand the shift in the Chinese people's attitudes toward sporting events.

The Chinese people of this era have an extremely strong enthusiasm for the Olympics. In fact, this is because they have been biding their time for too long. At the national level, a world-class event is needed to boost national confidence, and the people's simple patriotism regards hosting the Olympics as a great honor.

Well, although the Olympics were originally about honor, the commercial aspect was added later.

In short, in 2008, the year my country hosted the Olympics for the first time, the public's enthusiasm for Olympic-related products was simply "terrifying."

The sales of the Fuwa mascots alone far surpassed those of Bing Dwen Dwen, a brand that emerged much later.

It was only later, when the country became stronger and no longer needed sports events to prove anything, that people gradually lost the mystique of the Olympics and were able to view various competitions with a more casual, spectator-like attitude.

As for the final photo-taking area, it's purely a traffic-generating section that doesn't directly generate revenue, but it attracts young people, students, and passersby to take photos and share them, thus increasing overall popularity.

With its large Olympic rings backdrop, Olympic slogan display boards, and especially a simulated podium, who wouldn't have wanted to take a picture there in 2008?

Su Xiaoqiang ran over, wearing a green helmet on her head—although Lu Mingfei thought that you didn't need to wear a helmet to direct someone to plug in the vending machine, Miss Su was quite empathetic.

"Is it okay to broadcast the Olympic Games in a shopping mall?"

Su Xiaoqiang stood beside him, feeling a little uneasy.

Initially, Su Xiaoqiang hadn't thought about this kind of thing.

After all, the Olympics is a major national event, and local governments are eager for the streets and alleys to be bustling with excitement. It is foreseeable that in the future, from squares to parks, you will see projection equipment broadcasting Olympic games everywhere you go.

However, with new copyright-related documents recently coming in, and Lu Mingfei making quite a splash, Su Xiaoqiang couldn't help but worry on the first day of business.

This was Lu Mingfei and Su Xiaoqiang's first "co-founding" project, and Su Xiaoqiang cared about it a lot.

"I've received the license."

Lu Mingfei reassured her: "This temporary public viewing area is free to enter and doesn't charge admission. It's mainly to enhance the city's atmosphere and contribute to our hometown."

.

As for the audience being attracted by small souvenirs in other areas, or buying snacks when they are thirsty or hungry, that is their own spontaneous behavior. We can't restrict the personal freedom of customers, can we?

The public service license is not the key point; the key point is that Lu Mingfei opened up the supply channels for Olympic licensed products.

He entered the market a bit late. By June, the supply of goods across the country was tight, and distributors in various regions prioritized supplying established partner counters and large supermarkets. Ordinary individual sellers, temporary entrepreneurs, and small merchants simply couldn't get the goods.

Then Lu Mingfei used a little bit of his "connections" power and successfully resolved the matter.

Su Xiaoqiang felt relieved upon hearing this. After Lu Mingfei proposed the concept of three major venue zones, she thought of related activities.

One is the Olympic stamp collection activity, where customers can collect stamps in the sales area, the viewing area, and the check-in area. Once they collect all three stamps, they will receive a rubber keychain as a gift.

Secondly, there is a daily gold medal guessing game. Participants can register on-site and guess the event or athlete that the Chinese team will win gold that day. Those who guess correctly can redeem coupons or snack gift packs.

Third, take photos and share them. Tourists can take photos at the designated check-in area, post them to QQ Space, and collect likes to receive a Fuwa refrigerator magnet.

The cost was low, but the effect was good. At 8:30 a.m., just as the mall opened, it had already attracted quite a few customers.

Lu Mingfei and Su Xiaoqiang weren't idle either. They turned around and went to the dressing room. After a while, they each came out wearing a Fuwa mascot costume.

Lu Mingfei adjusted his "big head." The mascot costume was designed according to the proportions of the Fuwa mascots, with the head and body separated. Although there were some minor adjustments, it was still inevitable that the head would be top-heavy.

Seeing their companion dressed as a mascot was quite amusing. After laughing and joking around for a while, the two stood at the mall entrance to greet customers.

Today is Saturday, and thanks to effective promotion, many parents brought their children to play.

Mascot costumes are inherently appealing to children, and the Fuwa mascots were extremely popular at the time, so many customers came to take photos with them.

Su Xiaoqiang watched for a while and then sensed something was wrong.

"Why are so many people asking to take photos with you? There's nobody here!"

Su Xiaoqiang couldn't understand.

Everyone was greeting guests at the mall entrance, but men, women, and children all gravitated towards Lu Mingfei. A female college student wearing glasses came up to her, and after taking a photo, she very seriously told her companions something like, "This shows that the country is paying more attention to the protection of Tibetan sheep, and our biological sciences will definitely have a place to be used."

Lu Mingfei turned around: "Who am I cosplaying as?"

Without hesitation, Su Xiaoqiang replied, "Huanhuan, Huowa (meaning 'fire child')."

"And you?"

Lu Mingfei asked.

"Yingying the Tibetan sheep, wouldn't we make a perfect pair? —"

Su Xiaoqiang choked for a moment, "What I mean is, it forms the words 'welcome' and 'passive joy'."

When choosing a mascot costume, the girl still had some ulterior motives.

Unfortunately, Lu Mingfei was completely unaware of this.

"Yingying doesn't have any popularity at all!"

Lu Mingfei's words were as sharp as a steamed bun: "Our modeling skills are not even in the same league, okay? If it were me, I wouldn't take a photo with you either."

Su Xiaoqiang was so angry that she poked him with the ram's horn, while Lu Mingfei pressed down on the doll's head. People nearby thought the two were cosplaying as a cow and a red cloth.

Just then, a voice suddenly rang out.

"Hello, can I take a photo with you?"

A girl wearing a light blue dress and silver hair accessories stood in front of Lu Mingfei.

Yes, it's Liu Miaomiao.

Beside her was another girl, holding a camera.

Liu Miaomiao was unaware that this Olympic flash mob project was something Lu Mingfei and Su Xiaoqiang had come up with.

The former didn't notify others because he felt it was unnecessary, while the latter believed that things should be done in secret, and that making a fortune was only possible by keeping quiet. Besides, it would be very embarrassing if he lost money after making a big fuss about it.

Liu Miaomiao stood in front of Huanhuan, tilting her head to examine the red Fuwa doll, her eyes crinkling.

She certainly didn't know who was inside, but she felt that Huanhuan was exceptionally lively, its head bobbing back and forth, a stark contrast to the Tibetan antelope standing straight and dignified next to it.

"Can."

Lu Mingfei answered, but his voice sounded muffled because of the hood, which prevented Liu Miaomiao from recognizing him.

Liu Miaomiao took two steps forward and stood next to him. She was wearing a light blue dress and white sandals, and standing next to a round, bright red Fuwa doll, the scene wasn't exactly harmonious, but it had a strangely cute quality.

Her companion raised her camera and took two steps back to find the right angle.

Liu Miaomiao shifted to the left, her shoulder touching the thick fabric of the mascot costume. Lu Mingfei looked at her through the two small holes in Huanhuan's eye sockets; from this angle, he could only see her profile and small ears.

He pressed the hood down to make sure it wouldn't fall off, then crossed his arms and stood next to Liu Miaomiao.

Liu Miaomiao looked at him, feeling somewhat dissatisfied, so she raised the round, doll-like hand and placed it on her shoulder.

Su Xiaoqiang saw all of this.

She was wearing a Tibetan antelope mascot costume and stood still. Because of her previous movements, her head was not yet straight, and she looked like a passerby tilting her head to look at a couple's photo.

Miss Su's gaze passed through the short distance between the two mascot costumes and landed on the Fuwa paw resting on Liu Miaomiao's shoulder.

It's hardened; its fists have hardened.

"Click."

The camera flash went off briefly.

Lu Mingfei released his grip and took half a step back. Liu Miaomiao also naturally withdrew from the slightly intimate position.

After running to her companions and looking at the group photo, Liu Miaomiao ran back to Lu Mingfei and said, "Um, can I give you a hug?"

Su Xiaoqiang: "?"

She actually wants a hug?!

Are you a child?!

Su Xiaoqiang took a step forward, her steps decisive, displaying the swift and efficient manner of a strong woman.

The ram's horns drew a sharp arc in the air, and its mascot costume seemed to transform into a battle suit, its target clear and decisive.

But she didn't take the second step.

An arm reached out from the side and took her arm; it was the female college student who had taken a photo with the Tibetan antelope mascots earlier.

"classmate."

The science-oriented woman said with a serious expression, "I just thought about it, and our Yingying design is really meaningful."

Look, Yingying is a Tibetan antelope. Tibetan antelopes live in high-altitude areas like Hoh Xil, representing resilience and vitality, which aligns with the spirit of our biological sciences. May I take another picture with you?

Su Xiaoqiang gave a very unfriendly smile, and after that smile, she saw Liu Miaomiao throw herself into Lu Mingfei's arms.