Huayu: Live a carefree life

Time quickly came to June 8th.

"Good morning, I am Lu Jie. This is my first time attending a routine work meeting as the president of Weishi."

"I personally don't like to use polite phrases at work, so let's get straight to the point."

After a few pleasantries, Lu Jie brought up the main topic of the meeting: "Let's talk about something practical: how can the Weishi APP save itself?"

"Can anyone tell me what the current number of users and market share of Weishi are?" Lu Jie asked with a smile, scanning the crowd at the scene and then looking at the people at the remote Pengcheng venue.

"Is it that nobody knows or nobody is willing to answer? QuestMobile's third-party data shows 1370 million MAU (monthly active users), a market share of less than 3%! Heh~" Lu Jie's smile remained unchanged.

After scanning and observing the reactions of the crowd, he continued, "Do you know how many users and market share Douyin has? It has about 2.13 million MAU, a market share of 46.1%, and the remaining 50.9% is from Kuaishou."

Lu Jie looked at Ren Yuxin in a separate window and joked, "Mr. Ren, can I just surrender?"

"Haha, that won't do~" Ren Yuxin chuckled and took a sip of tea. "But Brother Ma said that President Lu can make the decision on Weishi with a single word, and I will give you my full support."

Lu Jie and Ren Yuxin had communicated in advance and would make some adjustments to the personnel of Weishi. Lao Ren would also cooperate to put some pressure on these people.

Sure enough, upon hearing Ren Yuxin's words, several seasoned veterans in both venues sat up straight, their nonchalant expressions turning serious.

Lu Jie made a note of several people who had previously seemed particularly indifferent, intending to deal with them later when the opportunity arose.

Then the meeting continued. "Everyone, relax and look at it optimistically. We can consider a 3% market share as a new starting point. It can't go any lower, can it?"

Hearing this playful teasing, the expressions of the people in the room varied again, and finally some of them felt embarrassed.

"Now, Weishi has been incorporated into the PCG business group for unified management, and at the same time, it shares various resources within the business group."

"This is a good thing. We should give full play to and make use of the resource advantages after it is incorporated into the business group."

As they were talking, Lu Jie suddenly pointed to a male employee in the back row to his right, who was grinning foolishly at his phone.

"Hey you, the guy with glasses, yes, you. You... never mind, I'm too lazy to ask anything else. You can leave now and go to HR to settle your wages."

"I don't know why I'm talking to you? I'm talking here, and you're just grinning from ear to ear while holding your phone. What's the meaning of that?"

"Since you don't respect meeting discipline, please leave. No wonder you've managed to get a market share of less than 3%, haha."

Lu Jie's sudden attack caught Ren Yuxin and Xiao Wu, as well as everyone else, off guard.

"Dude, please leave the meeting room. Do you need security to help you leave?"

Ignoring the unlucky fellow who slunk away, Lu Jie continued with the meeting.

"He, the head of the technology department, will coordinate with the content department to connect with Tencent TME after the meeting. From now on, all music videos on Tencent TME will be played by Weishi by default. I have already communicated with General Manager Liang."

The manager surnamed He hesitated for a second before readily agreeing, "Yes, Mr. Lu."

"Also, Mr. He, you need to work closely with the headquarters' technical team to optimize the algorithm."

Upon hearing about the algorithm, the manager surnamed He immediately complained that he didn't have enough manpower.

Lu Jie said there weren't enough people, so where was the HR department? The tech department made the request, so why don't you recruit or poach people according to the request? With Tencent backing you, you're not afraid of not being able to recruit people?

……

"General Manager Chen of GG Department, you're saying that clearing out the existing GG business will result in economic losses? Ha... With a 3% market share, what losses could we possibly suffer?"

"Or are you saying that you will suffer financial losses personally if you are removed from GG?" Lu Jie's words were obviously somewhat malicious, but he didn't care at all, because Weishi was already a complete mess.

Then his eyes narrowed, and ignoring Manager Chen's pale face, he coldly said, "Or are you saying that GG's losses are insignificant compared to the billions the group invests every year? Huh?"

"This is a piece of junk that hardly anyone uses to begin with, why are you looking at me? Weishi is just a pile of junk now!"

"You're making so many useless junk items that drive customers away, are you guys crazy?"

Lu Jie took out his phone and opened Weishi (a short video platform) to start scrolling through videos. "Don't you guys even use this garbage? I scroll through two videos and it pops up a GG (game over) message, sometimes two in a row and it's GG."

"GG ​​is bad enough, but it's a trashy browser game GG, ha..." Lu Jie said, laughing at himself in anger.

Putting down his phone, Lu Jie looked at Supervisor Chen again. "So, Mr. Chen, are you going to make the changes as I requested, or are you considering resigning?"

"I will rectify the situation immediately after this meeting!"

Lu Jie didn't press too hard, nodded, took a sip of water, and stopped looking at Manager Chen.

……

"In the short video sharing field, Weishi has fallen behind. To be honest, I don't think it can catch up with Kuaishou and Douyin."

"In the internet age, if you fall behind, you'll fall behind every step of the way." Lu Jie said with a smug look. "My former rivals Didi, ofo, and Mobike all know this all too well."

He then sighed and gave a wry smile, "But I never imagined that one day I would be the one being beaten up."

"Some colleagues might ask, if we fall behind at one step, we'll fall behind at every step. How can we catch up?"

"My answer is, don't chase after it!" Lu Jie began to announce his short drama plan.

"As our great leader said, 'Attack the weak first, then the strong. You fight your battle, I'll fight mine.' Knowing you can't win, why challenge the enemy in their territory of strength?"

"Therefore, Weishi will be pioneering a brand new market segment: vertical-screen dramas!"

"Weishi's future development strategy will focus entirely on vertical screen dramas, making them the platform's core competitiveness and differentiating advantage."

"Some people may ask, what is a vertical screen drama? Simply put, it is a short drama that has been changed from horizontal screen to vertical screen."

"Please don't laugh, it means exactly what it says."

"Although our market share is low, our total number of short video monthly active users (MAU) is a solid 4.6 million!"

Are short videos being watched more often in portrait mode these days?

Lu Jie shrugged. "So, vertical screen dramas are that simple and straightforward, allowing users to watch dramas on their phones in portrait mode."

"However, traditional TV dramas are not suitable for vertical viewing, so we need to produce dramas specifically designed for vertical screens."

"We rely on Tencent's powerful content ecosystem and have a massive IP reserve from Yuewen."

"Hey everyone, take note: many male-oriented IPs aren't suitable for long-form dramas, but they can be used to make vertical-screen dramas."

"I've summarized three key elements for vertical screen dramas: fast pace, strong storyline, and easy to share."

Lu Jie talked at length about the three elements for over an hour, answering many questions, such as the cost and production cycle of vertical screen dramas.

Subsequently, a strategy of focusing on the big picture and letting go of the small details was released, meaning that Weishi would develop its own customized dramas and also guide capable MCN agencies or private studios to produce vertical screen dramas that meet the requirements.

It's okay if you don't know how vertical screen dramas work right now, because Mr. Lu's high-quality vertical screen drama "Someday or One Day" is about to start filming.

Once the finished product is ready, we'll have a meeting to analyze it.

Our task now is to address the issues raised by Boss Lu at the meeting, remove the damned GG first, and stop the MAU from dropping any further!