Rebirth Starting as a Stock Market Enthusiast

"Not bad." Shen Fei looked at her bright eyes, smiled, and continued, "The theme 'Orange Palace Tour' captures the essence. The contrast is endearing, it's anthropomorphic, memorable, and easy to develop into a series."

Zhou Jiahui was a little embarrassed by the praise, and her cheeks flushed slightly.

Shen Fei changed the subject, his tone becoming serious: "The copywriting idea is good, but this is only the first step. A good IP cannot be built on just scattered fragments."

"You need to give it a complete storyline, a 'worldview.' We're not making a video, but a brand that can be continuously produced. Just like making a TV series, it needs sequels and character development to retain viewers."

Upon hearing this, Zhou Jiahui's eyes lit up, and she quickly took out her notebook to write it down, afraid of missing a single word.

She had never heard of these theories in school, but now she felt as if a door to a new world was slowly opening.

Shen Fei was very satisfied with Zhou Jiahui's copywriting and added, "The copywriting idea is good, but you still need a complete storyline and a good IP. Just having fragments is not enough. You also need a storyline, growth, and even a 'worldview'."

"We're not just making this one video; we're building an IP, a complete story to tell, just like making movies and TV series. Only with a constant stream of sequels can we continuously produce high-quality works..."

Shen Fei continued to elaborate: "We need to treat pets like movie characters, giving them a spiritual core, so that we can move the audience from the very beginning. Think about the classic animal IPs created by Disney: Mickey Mouse, Donald Duck, silly Pluto, beautiful Snow White, and brave Simba from The Lion King."

"The video footage we shoot is the skin and the bones, the external form, while the dialogue we write is the inner soul. Only by combining the two organically can we create a perfect anthropomorphic character, so that the audience feels that they are not watching a pet, but watching a human performance, and can even feel a sense of identification."

Zhou Jiahui was completely stunned.

She never imagined that there would be so many intricacies behind filming a few pet videos.

After saying that, Shen Fei returned to his office.

After confirming that Zhou Jiahui was capable of taking over the pet account, he began to analyze several of Wang Daqiang's recent videos.

There aren't many fishing videos online right now, so he can be considered a top expert in this field.

This is a mature field, and many influencers on other platforms are already doing it.

However, due to the limited video length, it has not yet gained popularity on Douyin.

Wang Daqiang's account is the same; he posted videos for a whole month, but now he only has 100,000 followers, which is thanks to the gimmick of using the divorce certificate to rig the nest.

However, after releasing several mid-length videos recently, Wang Daqiang's traffic has finally increased.

Previously, the number of video views was generally stable at less than 100,000, but after posting the video, several videos have exceeded 500,000 views, and the number of fans is increasing by more than 5,000 every day.

In principle, Wang Daqiang's account was not qualified to activate the mid-range video function, and Shen Fei specifically asked Chen Kait for approval afterward.

As his fan base grows, Wang Daqiang has received numerous business offers via private messages.

The promotion of fishing rods and bait is not expensive, and Shen Fei added the other party's contact information, ready to discuss it first.

Even a small gain is still a gain, and securing business opportunities early will be very beneficial for the future.

Compared to Song Ting's high expectations, Wang Daqiang's side was much more stable. Middle-aged people are easy to fool. For example, a certain chef with millions of fans is willing to abide by the contract and only take 500 yuan for each business order.

Unsuccessful middle-aged people cherish every hard-won opportunity. Successful middle-aged people understand the importance of contracts even more.

Song Ting has always had a lot of business opportunities, but Shen Fei doesn't want to take them casually, since Song Ting is going to pursue a career as a preschool teacher.

Product selection is particularly important in the early childhood education sector. If there are problems with product quality, it could lead to a collapse of one's public image and a complete crash.

After all, people have extremely high expectations for kindergarten teachers, allowing no room for the slightest flaw. They need to possess professional skills, understand child psychology, and be capable of scientific early childhood education, while also being gentle and patient in caring for children's growth.

They must possess a pure sense of responsibility and a clean public image, setting an example in their words and actions without any negative controversies, because they protect innocent children and bear the trust of countless families. Once their public image collapses, it will not only affect their own development but also trigger public doubts and ruin their career prospects.

Just a few days ago, Shen Fei also received a business invitation from Aoliao to do a promotion for Aoliao's GG, and specifically requested Song Ting's account to do it.

Shen Fei is certainly interested in such a big international brand. After all, Feiyu Media is just starting out. If it can cooperate with a company of this level, it will greatly enhance the company's brand image and industry status.

However, the other party's attitude greatly disappointed him.

After the call was connected, a woman who identified herself as the East China Regional Marketing Manager of Aoliao informed Shen Fei, in a somewhat condescending tone, that they could carry out Aoliao's new product promotion plan.

"Mr. Shen, is this Mr. Wang? I'm Manager Wang from Aoli'ao's marketing department. Congratulations, we've approved Song Ting's account information; it perfectly matches our spring-themed event."

The voice on the other end of the phone carried a sense of superiority, as if it were bestowing a tremendous favor upon Feiyu Media.

Shen Fei was driving at the time. Upon hearing this, he didn't even raise an eyebrow and calmly replied, "Manager Wang, hello. May I ask what the specific cooperation plan is?"

"The plan is simple. You just need to post three short videos by next Wednesday. The videos should show Teacher Song Ting leading the children in eating our new sandwich cookies, and they should include our official hashtag."

Manager Wang's tone was as if he were instructing a subordinate to do something.

"That sounds good. So, what about the budget?"

"The budget is 100,000 yuan. Mr. Shen, you should know that the brand exposure you get from cooperating with Aoliao is immeasurable. Many small companies want to cooperate with us, and they can't even get a turn."

One hundred thousand?

Shen Fei almost burst out laughing.

A phenomenal account with over ten million followers charges 100,000 yuan for a single customized promotional video?

Is this some kind of beggar's getaway?

In her previous life, an account of Song Ting's caliber would have a starting price of at least 500,000 yuan for a single video, and that would depend on the brand and the product's tone.

For a fast-moving consumer good like Aoliao to be integrated into a kindergarten setting is inherently extremely risky. Even if Shen Fei were to take the job, the price he would ask for would definitely not be less than 800,000 yuan.

"Mr. Shen? Are you listening?" Manager Wang was getting a little impatient when he didn't get a response from Shen Fei.

"Manager Wang, I think you may not be very familiar with the market prices in the short video industry."