Rebirth Starting as a Stock Market Enthusiast
Chapter 112 Zhao Dong's Cooperation
Yan Ming's voice lowered, tinged with relief, "We've been under immense pressure lately. President Chen has been searching everywhere for MCN agencies to revise their content, but the responses have been lukewarm. Then, just at that moment, Teacher Li's video caught the attention of the State Administration of Radio and Television. Teacher Li's video is full of positive energy and genuine emotion, perfectly fitting the theme of 'recording a beautiful life'! The State Administration of Radio and Television used this video as a positive example, saying that our platform has done a good job in guiding positive values! President Chen immediately decided to give Teacher Li's video the highest level of promotion..."
After listening, Shen Fei immediately understood.
Faced with the rampant vulgar trends on short video platforms, the government decisively intervened.
A joint working group composed of the Ministry of Industry and Information Technology, the Ministry of Publicity, and the Cyberspace Administration of China held talks with the heads of more than 30 short video products nationwide and announced the launch of a clean-up campaign.
Several popular short video products were removed from app stores, and many others were permanently shut down. The hardest hit were the "Qiaoshou" and "Junzi" platforms.
The product was ordered to be taken off the shelves and rectified.
The jokes were even shut down.
When the Duan You (a nickname for a player) went to war, nothing was left standing, and they became an eternal legend.
The content of "skillful hands" is not much better than jokes.
The trending content is all negative.
Unmarried pregnancy, gang fights, gang leaders making violent threats and challenging others to fights, blond-haired social dances, etc. Color-bending is just a minor issue in the hands of a skilled hand. It's corrupting social morals.
TikTok isn't much better.
Although it doesn't rely on clever techniques, it often pushes the boundaries.
Open the screen, and 80% of the content is related to vulgarity and lowbrow culture.
Vulgar, lowbrow, pandering to popular tastes, utterly tasteless.
The necklines of these female fashionistas are pulled down to their belly buttons.
The hem of her skirt was almost rolled up to her waist.
They'll stop at nothing to get traffic.
In this context, it's easy to understand why the State Administration of Radio, Film and Television praised Li Yuanyuan's video.
Li Yuanyuan's video style is like a breath of fresh air, and her ideas and vision are far superior to other works.
"Mr. Shen, consider this a favor I owe you. If you ever need anything in the future, just let me know!"
"Mr. Yan, you're too kind. I'm just contributing quality content to the platform," Shen Fei said politely with a smile before hanging up the phone.
Just then, there was a knock on the office door, and Qin Ziyi poked his head in: "Brother Fei, Zhao Dong is here."
Shen Fei gathered his thoughts, got up, and walked out.
In the conference room, Zhao Dong saw Shen Fei enter and immediately stood up, saying politely, "Mr. Shen, the payment has been settled. Please check." Zhao Dong handed over his phone, which showed a screenshot of the successful transfer. "This time, we really owe a debt to Mr. Shen for turning the tide!"
Shen Fei restored Li Yuanyuan's traffic to tens of millions in just three days, which really shocked Zhao Dong. He only found out yesterday after confirming with Zhao Jun that his previous estimate of the number of views was a bit too high. The high number of likes was entirely because Shen Fei's videos generally had a higher like ratio, and he couldn't use the videos from the previous team as a comparison.
This made him give up the idea of going to find Shen Fei in person. But unexpectedly, just one night later, Shen Fei gave him another surprise. In just three hours, the number of views increased by six million, and it is still soaring. At this rate, this video might eventually exceed one hundred million views?
Thinking of this, Zhao Dong's last bit of arrogance as a traditional industrialist was completely shattered.
Shen Fei glanced at the screenshot and said politely, "Mr. Zhao, you're too kind. I'm just doing a job for money."
"Mr. Shen, besides settling the final payment, I also want to discuss the next steps of our cooperation today," Zhao Dong said, rubbing his hands together, somewhat impatiently.
"Oh?" Shen Fei sat down, gesturing for him to continue.
"President Shen, the main reason I came here is to talk to you about live-streaming e-commerce. Li Yuanyuan's account has regained its traffic, and President Shen truly keeps his word. I wanted to ask if it's a good time to start live-streaming e-commerce? I can entrust Feiyu Media with the entire process." Zhao Dong gritted his teeth and revealed his ultimate goal.
He realized that instead of messing around on his own, he should leave the professional tasks to the professionals.
Zhao Dong paused, then added, "Oh, by the way, regarding the cost, Mr. Shen, please feel free to name your price!"
Shen Fei looked at the eager Zhao Dong, smiled, and said slowly, "I'm afraid we don't have the strength to do live-streaming e-commerce yet. After all, the traffic has just come in, and we need some time to settle down."
Zhao Dong smiled and said, "With President Shen's abilities, it shouldn't be difficult, right?"
"Uh... it's not that difficult. If you really want to sell products, you can do it the day after tomorrow. However, it requires additional operations, and these operations are not cheap."
Zhao Dong: "President Shen, let's stick to the previous quote: 300,000 yuan for a single event, with profits split 50/50. I have no problem with that."
Shen Fei quickly said, "President Zhao, please don't worry. I have two options for you to choose from. The first option is what we discussed before: we can simply shoot a few introductory videos and then hold a special event for Anyuan Clothing. The cost is 300,000 yuan, and the profits will be split 50/50. However, the effect will be very limited, and with Li Yuanyuan, every time she promotes a product, she loses a bit of traffic... If she promotes products too frequently, her popularity will gradually disappear."
"What about the second option?"
"We'll start with Anyuan Garment to enhance its corporate image. Our company will be fully responsible for marketing, ensuring that Li Yuanyuan's livestreaming sales don't lose traffic, and also stabilizing and increasing Anyuan Garment's product sales to a certain extent. Of course, we can't say how much sales we can increase every day, but even without livestreaming sales, selling an extra ten to twenty million yuan worth of goods per year should be no problem."
Zhao Dong was overjoyed upon hearing this, as it was the best solution for Anyuan Garments.
If Anyuan Garments could sell an extra 10 to 20 million yuan worth of goods each year, he was confident that he could completely turn around Anyuan Garments' situation.
"How do I do this?"
"It's a trade secret, so I can't say too much for now. We can sign a contract."
"The cost..."
"The five million can be paid in installments. The first payment is only two million, which we will start tomorrow. An additional two million will be paid a month later, and then we will enter the second phase of marketing. The final million will be paid in full at the end of the year. This is only Feiyu Media's marketing expenses; we are not responsible for the costs incurred during the marketing period."
Shen Fei probed, after all, this time was different from the last time. This time, Anyuan Clothing was paying for it, not Zhao Dong, so the two were not the same.
Whatever decision Zhao Dong makes will also affect him.
For Shenfei, agreeing or not agreeing represents two completely different options.
At this moment, Zhao Dong was already cursing in his heart.
Although he knew Shen Fei would ask for an exorbitant amount, he didn't expect this bastard to have such a big appetite!
With five million, he could buy so many direct traffic services on online shopping platforms.
However, that thing was useless. Anyuan Clothing was a brand with no brand recognition. They ran a lot of data in the first half of this year, but the conversion rate was terribly low.
Just as Zhao Dong was about to refuse, Shen Fei added something seemingly casually.
"Oh, by the way, Mr. Yan from Douyin just called to say that Ms. Yuanyuan's videos are of very high quality and have been praised by the State Administration of Radio and Television."
"Bang!"
Zhao Dong lost his grip on the teacup and it slammed heavily onto the table, splashing scalding tea all over his hand, but he was completely unaware.
His eyes widened, his face filled with disbelief, and his voice trembled slightly: "Mr. Shen... what did you say? The... the State Administration of Radio, Film and Television?"
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